Shirin Iqbal

Shirin Iqbal Email and Phone Number

Strategic comms | Stakeholder and community engagement | Storytelling | Property, real estate, infrastructure @ The Carrot Collective
Shirin Iqbal's Location
London Area, United Kingdom, United Kingdom
About Shirin Iqbal

I am a corporate comms specialist with over 15 years' experience in the built environment and infrastructure sectors. Working both in-house with Mace for almost a decade, and at PR agencies, I have honed my skills and know how to use comms and marketing to deliver a client's business objectives.I have extensive experience working with developers, architects, consultants and local authorities - to name but a few! - and know what it takes to create compelling, insightful and persuasive content. I have secured articles and interviews for clients in broadsheet, trade and broadcast press because I understand how to shape a story to meet both the client and journalist needs.I am now taking my expertise freelance, working directly with clients to help them tell their story to their audiences and meet their business ambitions.If you're looking for support for:- Communications strategy and planning- Stakeholder engagement- Thought leadership and content creation- Media relations and media training- Crisis communications- Panel discussions and events- Award entriesTo get in touch and discuss your challenge and how I can help, drop me a line at shirin@shiriniqbalconsulting.co.uk or +44 7790 030 229.

Shirin Iqbal's Current Company Details
The Carrot Collective

The Carrot Collective

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Strategic comms | Stakeholder and community engagement | Storytelling | Property, real estate, infrastructure
Shirin Iqbal Work Experience Details
  • Shirin Iqbal Consulting
    Strategic Communications Consultant
    Shirin Iqbal Consulting May 2024 - Present
    London Area, United Kingdom
    Freelancer, providing strategic advice and communications services to the property and built environment sectors.
  • The Carrot Collective
    Partner
    The Carrot Collective Jun 2024 - Present
    The Carrot Collective is the world’s first fully distributed creative collective for a new breed of talent. We have developed a new model for solving complex creative challenges, connecting specialised experts across 26 countries into agile, custom teams tailored to each client’s needs. As a Partner, I lead the end-to-end engagements by assembling and guiding bespoke teams. This enables me to match world-class capabilities to projects for enhanced innovation, speed, and cost efficiency. The Carrot Collective’s unique value proposition, ensures we always have the right people on the right projects, at the right time.
  • Redwood Consulting
    Associate Director
    Redwood Consulting Oct 2022 - May 2024
    London, England, United Kingdom
    Working with real estate clients across all asset classes to help them to meet their business ambitions. Leading Redwood’s new business and marketing.
  • Mace
    Marketing Lead For Property – Uk & Europe
    Mace Jan 2021 - Oct 2022
    London, England, United Kingdom
    • Strategic adviser to Managing Director for Property – UK & Europe • Advise the Property Board on market trends and develop campaigns to position the business ahead of tenders and bids• Lead marcomms activity across a number of sectors including pharma, public sector, education, healthcare, private sector and industrial & manufacturing, as well as a number of key frameworks for the business including SCAPE and SCF-PSF Consult• Sustainability lead for Consult: Lead Mace Consult’s internal and external comms, raising the profile of our work in the market, generating new leads and developing Mace’s new retrofit offer• Develop and deliver integrated campaigns across segments, generating new leads for the business and identifying new client targets• Increase demand generation through the development of new content across all platforms to strategically position the business to win new work• Leading the development and implementation of the Marcomms skills strategy to ensure we have skills and approach needed to support the delivery of the 2026 Mace Business Strategy • Actively involved with team development and coaching team members towards outstanding performance• Mace Wellbeing Ambassador and Ally to a number of Mace networks including Pride at Mace, Ethnic, Diversity & Inclusion Network, Parents at Mace and Women at Mace
  • Mace
    Head Of Marketing - Consultancy
    Mace Jan 2017 - Jan 2021
    London, United Kingdom
    Led marketing and communications for Mace's consultancy business, including property and infrastructure sectors. Worked with the business to develop and deliver integrated marketing campaigns to promote our service offer in our chosen markets.
  • Mace Group
    Senior Communications Manager
    Mace Group Aug 2013 - Dec 2016
    London, United Kingdom
    Working across a range of areas including corporate communications, corporate responsibility, reputation management and crisis communications.
  • Fishburn Hedges
    Senior Public Affairs And Comms Consultant
    Fishburn Hedges May 2011 - May 2013
    I worked across a range of public affairs and comms accounts including Mace, Gatwick Airport, CITB, John Lewis Partnership, Care Quality Commission, BT and Energy UK, providing strategic and stakeholder communications advice and public affairs support to clients and was responsible for developing and delivering media strategies for clients to support their business objectives.I organised private dinners, roundtables and meeting programmes for clients across Westminster and Whitehall, party conferences and with the media.I regularly delivered national, trade and regional coverage such as for Energy UK for their carbon monoxide awareness campaign, securing BBC Breakfast, Daybreak, Channel 5 News and national radio opportunities.
  • London Communications Agency
    Account Manager
    London Communications Agency Jan 2007 - Apr 2011
    Included a secondment to Mace delivering national and trade press coverage across Mace’s projects, including the Shard; designed and implemented crisis comms strategy for Mace projects.Managed and provided day-to-day counsel to clients across a range of accounts including Mace, CLM, CH2M HILL and King’s Cross Central and led LCA’s social media work, both for the agency and for clients.Seconded to the press office at High Speed 1, working on the high-profile launch of St Pancras International and led LCA’s work in the run-up to the London mayoral and Assembly elections in May 2008 and 2010 local and General Election, including managing a research team and drafting material for LCA’s predictions and post-election analysis.
  • London Assembly
    Assistant
    London Assembly Oct 2005 - Jan 2007
    PA To the Lord Tope, Lib Dem Assembly Member
  • European Parliament
    Assistant To Nick Clegg Mep
    European Parliament Jan 2004 - Jun 2004
    Intern and assistant to Nick Clegg MEP, providing research and background briefings, attending conferences and meetings with lobbyists and providing feedback and political advice. Administrative support to the principal assistant, organising travel arrangements and meetings.

Shirin Iqbal Education Details

Frequently Asked Questions about Shirin Iqbal

What company does Shirin Iqbal work for?

Shirin Iqbal works for The Carrot Collective

What is Shirin Iqbal's role at the current company?

Shirin Iqbal's current role is Strategic comms | Stakeholder and community engagement | Storytelling | Property, real estate, infrastructure.

What schools did Shirin Iqbal attend?

Shirin Iqbal attended King's College London, Birkbeck, University Of London, The University Of Manchester, Sydenham High School G.d.s.t..

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