Joined the Board of Directors, to lead the rebrand of the company, while also building an in-house team.During my time at Victory, I spearheaded a new single-minded-proposition and compelling brand narrative that positioned Victory as a credible alternative in a market saturated by historic and well-known brands. This was backed up with a 3-year strategy to move Victory from a ‘tier 3’ to ‘tier 1’ brand in the industry, increasing market share from 2 to 12%. While there I also;- Created a market segmentation that helped shape product and sales territory strategies, while also identifying opportunities for growth across the UK and Ireland. - Launched a B2B brand tracking study to identify opportunities for growth, and core messaging for the different segments across the market- Introduced an insight-led approach to NPD to improve product performance while also opening up potential in new markets- Led the creation of a strategic partnership with the UK’s biggest self catering booking agent - Hoseasons - which supported business development and product development strategy- Launched new digital presence across web and social, consistently outperforming all competitors in terms of social engagement and PR- Created multiple high impact events- Created various ‘big stories’ to continually push Victory’s innovation-first positioning, engaging trade and consumer press for maximum coverage- Created and launched a company-first EVP and engagement programme, to help embed the VictoryVMV and culture across two operational sites. - Played a vital advisory role to the Board, helping shape Victory’s long term strategic position, bring fresh thinking and new ways of working to move the business forward

In 2016 I joined Pace in its infancy as a start-up, to implement a client growth strategy. Since then, I’ve overseen significant growth of the client base and quadrupled the team size. I hold joint commercial responsibility with our Founder and oversee all client accounts and projects, including company rebrands and vision/mission setting, developing and executing GTM plans, new websites and digital strategies, persona development and strategic marketing planning. A varied role in a fast moving, forward thinking, growth orientated business. - Strategic lead on all brand and re-positioning projects- Developing, leading and motivating the teams across Creative, Digital, PR and Client Services- Representing the business in pitching, presentations, internal and external meetings- Consulting with senior clients to understand their business challenges- Developing marketing and brand strategies to make a positive difference for our clients- Consult and mentor clients through transformation programmes- Provide and guide strategic direction for all projects internally- Drive change internally and externally

Responsible for the strategic direction of consumer marketing communications, the marketing budget and marketing related KPI's within the P&L.- Delivering the Sales & Marketing plan- Leading, motivating and developing the marketing team- Delivery of marketing KPI's within the P&L (acquisition, up sell, ARPU growth, campaign response metrics, CPA) - Guardian of the brand guidelines- Working alongside Insight & Analytics to ensure the right customer insight is developed to create compelling propositions and messaging- Appointment, review and management of external agencies- Coordination with PR- Monitoring customer satisfaction and brand health scores- Managing strategic partnerships

Developing and managing campaigns to acquire new customers and up/x-sell existing. It was during this time that I started to work on a project to develop a transactional segmentation of KC's consumer base to identify key triggers and behaviours within different segments groups that posed both opportunity and risk to the bottom line. Also heavily involved in KC's roll out of its ADSL2+ service upgrade across it's broadband network in 2008 with the introduction of a new broadband proposition portfolio and migration path.

Responsible for delivering tactical campaigns across multiple channels. Was promoted to Marketing Executive within 10 weeks following over achievement of targets and proven ability to learn fast, develop good internal relationships and implement campaigns effectively. In the short term I looked after internal marketing communications, e-newsletters and tactical promotional material.