Shiri Sarfati Email & Phone Number

Secaucus, Nj

Presided over all marketing and PR efforts, managing a team of 6, as well as oversaw outside PR agency. Developed new product launches and updated current products in conjunction with Research and Development team. Sourced new product packaging and promotional materials; approved and recommended new vendors to Purchasing. Analyzed inventory turnover, top profitable skus and sku management alongside CFO. Strengthened national and international distributor marketing efforts and brand… Show more Presided over all marketing and PR efforts, managing a team of 6, as well as oversaw outside PR agency. Developed new product launches and updated current products in conjunction with Research and Development team. Sourced new product packaging and promotional materials; approved and recommended new vendors to Purchasing. Analyzed inventory turnover, top profitable skus and sku management alongside CFO. Strengthened national and international distributor marketing efforts and brand strategy.Key Achievements:► Became “Face” of brand YouTube page creating weekly video posts with over half a million views.► Developed Social Media Strategy on key platforms such as Facebook, Google+, Instagram, Pinterest and Twitter as well as launched consumer and professional blogs for the brand engaging clients with weekly posts.► Redesigned and launched new website platform that resulted in an increase of online sales by 53% Show less

Secaucus, Nj

• Worked with Distributor Sales Consultants and Regional Managers as well as with Repêchage Brand Managers to increase sales in the territory through implementation of the Repêchage Business Plan.• Opened and launched Repêchage Spa de Beauté Concept Spas garnering regional and trade media attention including WABC-TV. • Restructured customer service department with a focus on education classes and events, direct accounts and award program redemption, distributor accounts, and internet… Show more • Worked with Distributor Sales Consultants and Regional Managers as well as with Repêchage Brand Managers to increase sales in the territory through implementation of the Repêchage Business Plan.• Opened and launched Repêchage Spa de Beauté Concept Spas garnering regional and trade media attention including WABC-TV. • Restructured customer service department with a focus on education classes and events, direct accounts and award program redemption, distributor accounts, and internet and online customer support. • Worked with International Distributors to develop the Repêchage brand and focused on opening new markets and distributors including Ghana, Trinidad, and Chile. Show less

Secaucus, Nj

• Proactively positioned Founder and brand in national and regional media as the authority on seaweed based products in the United States and abroad. • Secured media placements in Vogue (UK), Glamour, Harper’s & Queen, Women’s Wear Daily, The Dr. Phil Show, CBS, and The New York Times Magazine.• Awarded Best Print Advertisement by the Independent Cosmetic Manufacturers and Distributors Association (ICMAD) in 2006.

Miami/Fort Lauderdale Area

Markati Group LLC is a boutique firm that specializes in developing and distributing products and services and amplifying them through digital and direct marketing channels. We are passionate about helping clients discover authentic products that deliver happiness and beauty. We believe in creating and sharing brand stories that are meaningful and inspirational while engaging consumers with exceptional experiences.Key Achievements:► Publishers of BeautySomething.com, a news media… Show more Markati Group LLC is a boutique firm that specializes in developing and distributing products and services and amplifying them through digital and direct marketing channels. We are passionate about helping clients discover authentic products that deliver happiness and beauty. We believe in creating and sharing brand stories that are meaningful and inspirational while engaging consumers with exceptional experiences.Key Achievements:► Publishers of BeautySomething.com, a news media site and content creator► Launch of 23 Skin, clean beauty brand based on honestly sourced + raw ingredients Show less

New York City, Ny

Designed and taught a full semester, academically rigorous course in Cosmetic and Fragrance Marketing.

• Pitched cosmetic brands including Sephora, Stila Cosmetics, Dr. Haushka, Physicians Formula, Becoming (Avon) to national and regional media outlets. • Developed a week-long media campaign on FOX leading up to the grand opening of Sephora in Houston.

New York, Ny

Assisted publicity efforts for beauty brands including Guerlain and Charles Worthington.

Masters, Cosmetic & Fragrance Marketing Management

Activities and Societies: Honors Award Recipient, Capstone Leader

Ba, Political Science, Psychology

Activities and Societies: Honors Cum Laude, Delta Gamma

Exchange Program

Education record