Shiri Sarfati Email and Phone Number
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A marketing professional with 15 years of marketing, branding, public relations and product development experience with a focus on the beauty and luxury skin care industries.Shiri has been featured and quoted in numerous trade magazines including WWD, Launchpad, Skin Inc. and Day Spa Magazines as well as The New York Times, Wall Street Journal, Metro, and on CNN, CBS and FOX and has been an invited speaker at international conferences including Les Nouvelles Esthetique in Greece, Congreso International de Estetica y Cosmetologia in Mexico City, and HBA Global Expo in New York.Shiri earned a B.A. from Barnard College, Columbia University and holds a Masters degree in Cosmetic and Fragrance Marketing and Management from The Fashion Institute of Technology.
Sarkli-Repechage, Ltd
View- Website:
- repechage.com
- Employees:
- 63
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Executive Vice PresidentSarkli-Repechage, Ltd Jun 2010 - PresentSecaucus, NjPresided over all marketing and PR efforts, managing a team of 6, as well as oversaw outside PR agency. Developed new product launches and updated current products in conjunction with Research and Development team. Sourced new product packaging and promotional materials; approved and recommended new vendors to Purchasing. Analyzed inventory turnover, top profitable skus and sku management alongside CFO. Strengthened national and international distributor marketing efforts and brand… Show more Presided over all marketing and PR efforts, managing a team of 6, as well as oversaw outside PR agency. Developed new product launches and updated current products in conjunction with Research and Development team. Sourced new product packaging and promotional materials; approved and recommended new vendors to Purchasing. Analyzed inventory turnover, top profitable skus and sku management alongside CFO. Strengthened national and international distributor marketing efforts and brand strategy.Key Achievements:► Became “Face” of brand YouTube page creating weekly video posts with over half a million views.► Developed Social Media Strategy on key platforms such as Facebook, Google+, Instagram, Pinterest and Twitter as well as launched consumer and professional blogs for the brand engaging clients with weekly posts.► Redesigned and launched new website platform that resulted in an increase of online sales by 53% Show less
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Vice President Sales And MarketingSarkli-Repechage, Ltd Jan 2007 - Jun 2010Secaucus, Nj• Worked with Distributor Sales Consultants and Regional Managers as well as with Repêchage Brand Managers to increase sales in the territory through implementation of the Repêchage Business Plan.• Opened and launched Repêchage Spa de Beauté Concept Spas garnering regional and trade media attention including WABC-TV. • Restructured customer service department with a focus on education classes and events, direct accounts and award program redemption, distributor accounts, and internet… Show more • Worked with Distributor Sales Consultants and Regional Managers as well as with Repêchage Brand Managers to increase sales in the territory through implementation of the Repêchage Business Plan.• Opened and launched Repêchage Spa de Beauté Concept Spas garnering regional and trade media attention including WABC-TV. • Restructured customer service department with a focus on education classes and events, direct accounts and award program redemption, distributor accounts, and internet and online customer support. • Worked with International Distributors to develop the Repêchage brand and focused on opening new markets and distributors including Ghana, Trinidad, and Chile. Show less
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Director Corporate CommunicationsSarkli-Repechage, Ltd. Dec 2002 - Jan 2007Secaucus, Nj• Proactively positioned Founder and brand in national and regional media as the authority on seaweed based products in the United States and abroad. • Secured media placements in Vogue (UK), Glamour, Harper’s & Queen, Women’s Wear Daily, The Dr. Phil Show, CBS, and The New York Times Magazine.• Awarded Best Print Advertisement by the Independent Cosmetic Manufacturers and Distributors Association (ICMAD) in 2006.
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PresidentMarkati Group Llc Aug 2014 - PresentMiami/Fort Lauderdale AreaMarkati Group LLC is a boutique firm that specializes in developing and distributing products and services and amplifying them through digital and direct marketing channels. We are passionate about helping clients discover authentic products that deliver happiness and beauty. We believe in creating and sharing brand stories that are meaningful and inspirational while engaging consumers with exceptional experiences.Key Achievements:► Publishers of BeautySomething.com, a news media… Show more Markati Group LLC is a boutique firm that specializes in developing and distributing products and services and amplifying them through digital and direct marketing channels. We are passionate about helping clients discover authentic products that deliver happiness and beauty. We believe in creating and sharing brand stories that are meaningful and inspirational while engaging consumers with exceptional experiences.Key Achievements:► Publishers of BeautySomething.com, a news media site and content creator► Launch of 23 Skin, clean beauty brand based on honestly sourced + raw ingredients Show less -
Adjunct ProfessorFashion Institute Of Technology Aug 2013 - Dec 2013New York City, NyDesigned and taught a full semester, academically rigorous course in Cosmetic and Fragrance Marketing. -
PublicistTractenberg & Co. Dec 2001 - Dec 2002• Pitched cosmetic brands including Sephora, Stila Cosmetics, Dr. Haushka, Physicians Formula, Becoming (Avon) to national and regional media outlets. • Developed a week-long media campaign on FOX leading up to the grand opening of Sephora in Houston. -
Assistant PublicistHwpr Aug 2001 - Dec 2001New York, NyAssisted publicity efforts for beauty brands including Guerlain and Charles Worthington.
Shiri Sarfati Skills
Shiri Sarfati Education Details
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Cosmetic & Fragrance Marketing Management
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Political Science, Psychology -
Exchange Program
Frequently Asked Questions about Shiri Sarfati
What company does Shiri Sarfati work for?
Shiri Sarfati works for Sarkli-Repechage, Ltd
What is Shiri Sarfati's role at the current company?
Shiri Sarfati's current role is Executive Vice President Repechage + Founder 23 SKIN + Skincare Expert.
What is Shiri Sarfati's email address?
Shiri Sarfati's email address is sh****@****nyc.edu
What is Shiri Sarfati's direct phone number?
Shiri Sarfati's direct phone number is +191786*****
What schools did Shiri Sarfati attend?
Shiri Sarfati attended Fashion Institute Of Technology, Columbia University, Sophia University, New York University.
What skills is Shiri Sarfati known for?
Shiri Sarfati has skills like Beauty Industry, Marketing, Skin Care, Cosmetics, Public Relations, Marketing Strategy, Social Media Marketing, Beauty, Wellness, Product Development, Fashion, Corporate Communications.
Who are Shiri Sarfati's colleagues?
Shiri Sarfati's colleagues are Erin Gibbard, Richard Hurtado, Delanie Wesr, Melissa Charter, Nancy Castaño, Charles Eloh, Jill Walker.
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