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Shirley Lee is listed as Seasoned Sales & Marketing Expert for Brand | Sponsorship & Partnership | Business Development | Event Planning & Management based in Hong Kong, Hong Kong Sar. AeroLeads shows a matched LinkedIn profile for Shirley Lee.
Shirley Lee previously worked as Business Director at Six Degrees Experience and Director at Good Projects. Shirley Lee holds Ba (Hons), Marketing from The Hong Kong Polytechnic University.
Everything is possible! Experienced management with a demonstrated history of working in the media (print & online) and advertising agency. Skilled in Strategic Planning, Event Management, Digital Marketing, Marketing Management, Retail and Project Management. Strong network and good interpersonal skill - people are the greatest assets.
A career timeline built from the work history available for this profile.
Hong Kong Sar
- Developing and managing organisation's sponsorship strategies for Songkran S2O Water Music Festival Hong Kong 2023.- Identify and pursue potential sponsors.- Account servicing and event management for all sponsors and partners for awareness and ticket sales.- Meeting stakeholder needs, managing renewals and negotiations, overseeing communication with sponsors.
Hong Kong Sar
All started from organising "Good Day Project" at The Eaton - a free wellness day with 4 workshops for the public to set the mind free and embrace themselves. This profound experience gave us the mission of connecting people directly with our previous work knowledge.Key projects:- Digital campaign for Stella Luna (China) Fall campaign 2019- Good Projects retail shop (2020)- CRM program (workshops) for Chaumet (July 2021)- Digital campaign and offline workshop for Adidas… Show more All started from organising "Good Day Project" at The Eaton - a free wellness day with 4 workshops for the public to set the mind free and embrace themselves. This profound experience gave us the mission of connecting people directly with our previous work knowledge.Key projects:- Digital campaign for Stella Luna (China) Fall campaign 2019- Good Projects retail shop (2020)- CRM program (workshops) for Chaumet (July 2021)- Digital campaign and offline workshop for Adidas China (Aug 2021)- Classess pop-up (Oct 2021)- Corporate relationship program for JEB Group (Dec 2021)- Nike JDI Day HK workshops (Sep 2022) Show less
Hong Kong Sar
Report to the board and chairman on the overall performance of the company and the market.Oversees daily operation, strategic planning for the editorial team and sales team to create contents on the pages and advertising opportunities.Explore partnership opportunities. Key projects:- Restructure of organization- Rebranding of Girltalk and Mentalk- Launch of Bigtalk, Hollywest and The Moment- Levis style shooting and interview in Tokyo- DBS sponsorship on Future… Show more Report to the board and chairman on the overall performance of the company and the market.Oversees daily operation, strategic planning for the editorial team and sales team to create contents on the pages and advertising opportunities.Explore partnership opportunities. Key projects:- Restructure of organization- Rebranding of Girltalk and Mentalk- Launch of Bigtalk, Hollywest and The Moment- Levis style shooting and interview in Tokyo- DBS sponsorship on Future Fashion Lab 2019 Show less
Hong Kong Sar
Leading sales team for sales strategy, project management and implementationInitiate collaboration ideas for brandsKey projects:3D cover for Adidas SuperstarLaunch Event of Reebok Pump Fury - Milk versionevian "Living Young" outdoor promotionsLive In Levis summer promotion
Hong Kong Sar
Co-founder of Box Magazine (free distribution)General management of the company and motivate sales teamDevelop promotion ideas for clients on print platform to on-site eventsKey projects:- Launch of Metro Box- YSL Manifesto in Hong Kong- Levis Post- Sony Exilim camera interactive cover- Fendi cover
Hong Kong Sar
Account management for Milk Magazine and Tea MagazineWork closely with editorial team on creative ideasAnnual commitment of key accountsKey projects:- Launch of Milk B- On-site decoration for Langham Place
Hong Kong Sar
Manage promotion campaign (ATL and BTL) for client to accomplish their business objectivesDevelop and implement creative ideas along clients’ strategiesAlign with media agency on client’s promotion campaignsKey Accounts:- PCCW (mobile, Channel Shop, Fixed Line)- TW Coffee- Smartone- SUNDAY- HSBC- Millie’s- MAZDA
Hong Kong Sar
Marketing for the magazine titles of the groupPlanned and developed product and marketing strategies to elevate the product positioning Implemented launch plan of new products and explored possibility of product line expansionDeveloped distribution and promotion channels to maximize exposure of the productsAssisted the Publishing Director on product development, budgeting, editorial management, cost control and strategic partnership Key projects:- Revamp of East Touch in… Show more Marketing for the magazine titles of the groupPlanned and developed product and marketing strategies to elevate the product positioning Implemented launch plan of new products and explored possibility of product line expansionDeveloped distribution and promotion channels to maximize exposure of the productsAssisted the Publishing Director on product development, budgeting, editorial management, cost control and strategic partnership Key projects:- Revamp of East Touch in Jan 2002- Launch of Jet in Sep 2002- Launch of 17-Plus in Jun 2003- Launch of Caz Buyer in 2003- Launch of Toy King and entered into a license agreement in Taiwan- Launch of Super Brand Collection Chinese Edition, a licensed title from Japan- 17 Attitude music contest- 華納天下Elite新人選- Blythe Exhibition and Image Contest at LCX-《無間道》Comic Book Show less
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Shirley Lee is listed as Seasoned Sales & Marketing Expert for Brand | Sponsorship & Partnership | Business Development | Event Planning & Management.
Shirley Lee is based in Hong Kong, Hong Kong Sar.
Shirley Lee has worked for Six Degrees Experience, Good Projects, Them Co. Ltd., Image Factory Limited, and Metro Publishing Group - Gift Box Limited (Box Magazine).
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Shirley Lee holds Ba (Hons), Marketing from The Hong Kong Polytechnic University.
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