Shirlene Chandrapal Email and Phone Number
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Shirlene Chandrapal is a Global Sales Leader, Business Development, Strategic Account, GTM Strategy & Product Marketing at Fiducia. She possess expertise in digital media, online advertising, international sales, mobile marketing, mobile devices and 16 more skills. Colleagues describe her as "I've admired and appreciated Shirlene's work for many years and had the pleasure of finally working directly with her. She provided high level advice / framework guiding the way that Doors' management thought and approached product proposition and competition. Even though the music business isn't her core expertise per se, the way through which she applied thought, experience, process, discipline and grit resulted in an outcome that was very valuable. I can only wholeheartedly recommend her!" and "It's rare that you come across standout talent like Shirlene. She worked for me at 4 different companies (247 RealMedia, Bluelithium, Yahoo! and Fiducia) and was key to the success we had in all of them. She has many talents but what has always stood out for me is her drive to succeed in whatever she sets her mind to and ability to articulate a complex technical proposition. Shirlene would be an asset to any company!!!"
Fiducia
View- Website:
- fiducia.eco
- Employees:
- 12
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Svp Strategic AccountsFiducia Sep 2024 - PresentCity Of London, England, United Kingdom
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AdvisorFiducia Dlt Nov 2019 - Sep 2024Part of the founding team and advisory board
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Co-Founder/Sales And MarketingFiducia Dlt Mar 2018 - Nov 2019London, United KingdomRevolutionary disruptive SaaS platform, designed to deliver transparency to the programmatic supply chain. Led go-to-market sales, business development initiatives and product marketing/marketing. Secured paid partnerships (agencies and advertisers) to participate in an 18 month pilot programme, prior to commercial launch in 2021.The successful pilot led to a partnership with TAG (Trustworthy Accountability Group) - TAG TrustNet industry consortium network and the world’s leading programme… Show more Revolutionary disruptive SaaS platform, designed to deliver transparency to the programmatic supply chain. Led go-to-market sales, business development initiatives and product marketing/marketing. Secured paid partnerships (agencies and advertisers) to participate in an 18 month pilot programme, prior to commercial launch in 2021.The successful pilot led to a partnership with TAG (Trustworthy Accountability Group) - TAG TrustNet industry consortium network and the world’s leading programme to fight criminal activity and protect brand safety in digital advertising. Show less
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Commercial Director - EmeaAccountability Nov 2023 - PresentAccountability is architected to be the foundation of an agency's financial operations and enables a more connected and profitable agency by integrating with your workflow management systems of choice.Over 200 agencies across 31 countries trust our Financial Management ERP solution to manage their business and gain actionable data to drive growth and transformation. -
Global Head Of CommercialRedmill Solutions Ltd Sep 2022 - Oct 2023London, England, United KingdomRedmill is a specialist Media Data and Analytics SaaS provider working with some of the world’s biggest advertisers to drive Marketing Effectiveness and ROI. Led global sales, business development, partnership, marketing and product marketing initiatives.Promoted the company and spoke at key industry events, enhancing brand visibility and engagement. -
Global Strategic AccountsIwsr Drinks Market Analysis Nov 2021 - Jul 2022London, England, United KingdomThe IWSR is the leading source of data and analysis on the beverage alcohol market. The IWSR’s database is essential to the industry and quantifies the global market of wine, spirits, beer and ready-to-drink products by volume and value, and provides insight into short- and long-term trends.Managed and sold global strategic consulting projects to increase revenue and growth opportunities. -
Strategic Advisor And ConsultantDoors, Personalyze & Outstanderful Jan 2020 - Jul 2021LondonAssisted three companies in remaining competitive by analysing business practices and devising strategies for improvement. Consulted with business leaders to discuss business goals and objectives. Conducted market research and analysed market trends. Evaluated current company processes and workflows in comparison to industry competitors. Created and presented analysis reports. Devised strategies to boost revenue and reduce costs.
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Career Break / Project ManagerProperty Development Mar 2016 - Feb 2018Relocated from NY to London and took a career break to travel and work on two renovations. Project managed and oversaw every aspect of the renovation and interior design.
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Svp Strategic Business Development - Brand IntelligenceAmobee Apr 2015 - Feb 2016New York, New YorkAmobee acquired Adconion in Aug 2014. Adconion acquired Smartclip in Nov 2011. Worked within the new Brand Intelligence (BI) team to launch a SaaS platform across North America and Europe. An advanced content consumption and insights platform, the platform needed to be repositioned both internally and externally. Collaborated with all departments to reposition the business with BI at its core. -
Svp Connected Tv And 3DAmobee Sep 2014 - Apr 2015New York, New YorkAmobee acquired Adconion. Amobee’s 3D advertising product was added to Connected TV (CTV) remit. Main objective for 3D, was to evaluate the business unit and product offering, including the pricing and positioning, the team structure, the media and delivery functions as well as the support teams. The 3D product was deployed across multiple screens and operating at a margin of 70% within 6 months after operating at a significant loss for over 2 years.
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Svp Connected Tv (Adconion Direct Was Acquired By Amobee)Amobee Oct 2012 - Sep 2014New YorkRelocated to New York and rolled out the CTV offering across Adconion’s 12 offices in North America and 2 offices in Australia, in addition to managing CTV for the European markets. Business owner and marketer, providing thought leadership, sales enablement, negotiation support and CTV sales training across all markets. Spoke at relevant conferences and events around the world such as TVOT, CTV summit, Future TV advertising, Video forum, etc.
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Svp Connected TvSmartclip Mar 2011 - Oct 2012London And New YorkResponsible for Smartclip’s CTV go-to-market strategy and execution across Europe. Internal/external product evangelist and business owner. Business development lead for International multi-screen deals, securing and growing ad-inventory for all markets. Spearheaded and closed three exclusive, complex, multi-million-dollar international deals with Samsung, LG and Philips across 19 markets – the first of their kind, thereby servings ads directly into Smart TVs. Smartclip became the… Show more Responsible for Smartclip’s CTV go-to-market strategy and execution across Europe. Internal/external product evangelist and business owner. Business development lead for International multi-screen deals, securing and growing ad-inventory for all markets. Spearheaded and closed three exclusive, complex, multi-million-dollar international deals with Samsung, LG and Philips across 19 markets – the first of their kind, thereby servings ads directly into Smart TVs. Smartclip became the leading European video network, with CTV at its core, generating significant revenue and with the first truly multi-screen CTV offering across Europe. Adconion acquired Smartclip in Nov 2011. Show less -
Director - Connected Tv EuropeYahoo! Jan 2009 - Feb 2011Autonomous Business Development role responsible for delivering Yahoo!’s newly launched proprietary Connected TV product across Europe. This was the very first CTV platform, and the role covered 13 EU markets with emphasis on the top 5. Input into EU strategy, goals, execution, PR, partnerships, product marketing and the product roadmap. -
Director Of Ad Product Marketing - EuropeYahoo Jan 2008 - Dec 2008Responsibility to ensure that all products were developed and marketed centrally with local input allowing for ‘localisation’, whilst ensuring consistency of products/standards. Responsible for all brand products, which included compiling business cases for new product development, product marketing, analytics, delivery, creative solutions and ‘operationalisation’, whilst factoring in the user experience and platform architecture:
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Commercial DirectorBluelithium Jun 2006 - Dec 2007Joined 6 months after launch, when there were 40+ networks in the UK market with only 2 salespeople.Became the second largest ad-network in the UK within 10 months, with a team of just 10 sales people. Revenue grew exponentially, and we closed 2007, 30% ahead of targets. Yahoo! acquired BlueLithium in Oct 2007. -
Sales And Distribution ManagerOpodo Uk Mar 2004 - May 2006Developed Opodo’s online strategy and proposition to deliver against large targets and a strict cost per acquisition.Overall responsibility for an 8-figure online UK marketing budget and doubled online bookings within a year. -
Media Sales And Partner ManagerVodafone Sep 2002 - Oct 2003Media Sales Manager: Reported into the commercial Director. Overall responsibility for all advertising media, both online and mobile. Overall strategy for mobile advertising and key revenue opportunities. Partner Sales Manager: Predominantly a Business Development role. Sourced and secured content partners for the launch Vodafone Live! across a range of categories. Signed 63 partners in 3 months.
Shirlene Chandrapal Skills
Shirlene Chandrapal Education Details
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Introduction To Meddic -
Engineering With Management
Frequently Asked Questions about Shirlene Chandrapal
What company does Shirlene Chandrapal work for?
Shirlene Chandrapal works for Fiducia
What is Shirlene Chandrapal's role at the current company?
Shirlene Chandrapal's current role is Global Sales Leader, Business Development, Strategic Account, GTM Strategy & Product Marketing.
What is Shirlene Chandrapal's email address?
Shirlene Chandrapal's email address is sh****@****inc.com
What is Shirlene Chandrapal's direct phone number?
Shirlene Chandrapal's direct phone number is +165080*****
What schools did Shirlene Chandrapal attend?
Shirlene Chandrapal attended Meddic Academy, King's College London.
What skills is Shirlene Chandrapal known for?
Shirlene Chandrapal has skills like Digital Media, Online Advertising, International Sales, Mobile Marketing, Mobile Devices, Digital Strategy, Advertising, Ad Serving, Iptv, Sales, Mobile Advertising, Product Marketing.
Who are Shirlene Chandrapal's colleagues?
Shirlene Chandrapal's colleagues are Ivan Pavlichenko, Igor Kamyshnikov, Elena Obukhova, Alexander Panov, Phillip Hayman, Pascal Zahner.
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Shirlene Chandrapal
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Shirlene Chandrapal
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