- Assist in the development and execution of marketing campaigns- Social media management- Support the marketing team in organising events and promotional activities- Digital and print design- Website Maintenance

- Web Development: Wordpress, Wix and Squarespace - Brand Development: Logo and brand identity- Packaging Design- Print & Digital Collateral

- Update and maintain website content.- Write, edit, and manage blog posts to engage with our target audience and boost SEO.- Social media management - Design marketing collateral, including graphics for online platforms, social media, and email campaigns.- Convert complex software tools and systems into easy-to-understand user manuals and guides to support onboarding.

My responsibility in this role requires me to form social media strategies to enhance brand visibility and audience interaction, resulting in a 20% increase in follower engagement. This role involves content writing across multiple platforms and languages (Chinese and English), as well as crafting visual materials, social media management and SEO Keywords to enhance online presence.

I’m a designer in the focusing in the planning and execution of website development for startup launches. I’ve also collaborated in multiple projects, leveraging UX research and auditing methodologies to assist businesses and charities in optimising their website experience and SEO.

This is an independent project aimed at redesigning their website to enhance aesthetics and user experience. The project involved user journey analysis, content strategy, information architecture, wireframing, and WordPress development. As a result, the project led to a 40% increase in website traffic upon launch.

- Assisted in producing the graphic designs for the Annual Art and Design Exhibition- Responsible for social media marketing- Collaboration