Passionate for creating meaningful experiences via innovative digital solutions. With 5+ years work experiences. Expertise: Launch products with teamwork | Deliver innovative features | Create executable product plans | Engage with customers and partners to make best business impact | Care about end users in many waysSkill sets: Product Management, Product Design, UI/UX, User research, E-commerce, Strategic Planning, Execution, Leadership, Communication, Digital Marketing
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Crypto Product ManagerBtseTaipei City, Taiwan, Taiwan -
Crypto Product ManagerBtse Dec 2022 - PresentTaipeiExchange/ Crypto Wallet and Core services -
Product OwnerCrescendo Lab Ltd. 漸強實驗室 Mar 2021 - Sep 2022Product Owner of the only LINE Gold-level Technology Partner in Taiwan. As a Martech SaaS solution provider, Crescendo Lab aims to assist enterprises to go through digital transformation in the easiest way.• Expand product into 2 new markets -Thailand and Japan. • Solve a vague product problem and translate it into clear customer needs and product goals with good product sense, analytical skills, decision framework. Implementing AI and data-first solutions to solve marketing… Show more Product Owner of the only LINE Gold-level Technology Partner in Taiwan. As a Martech SaaS solution provider, Crescendo Lab aims to assist enterprises to go through digital transformation in the easiest way.• Expand product into 2 new markets -Thailand and Japan. • Solve a vague product problem and translate it into clear customer needs and product goals with good product sense, analytical skills, decision framework. Implementing AI and data-first solutions to solve marketing, sales, and customer service difficulties.• Own and guide the product roadmap to align company's strategy and business goals. • Product lifecycle management from concept to launch of the products across all product lines including existing consumer products, business product and new innovative products Show less -
Product ManagerM17 Entertainment Group Jun 2019 - Aug 2020• Ensure product development is completed on time by organizing and coordinating constant updates from cross-functional teams. • Collaborate with designers, data scientists, and user researchers to identify product usability issues for engagement and retention.• Define the key metrics to be collected and analyze in order to make data-driven decisions. Increased 2 times of app subscribers globally.• Familiar with data tools: Google datastudio, Microsoft Power BI, Tableau, and basic… Show more • Ensure product development is completed on time by organizing and coordinating constant updates from cross-functional teams. • Collaborate with designers, data scientists, and user researchers to identify product usability issues for engagement and retention.• Define the key metrics to be collected and analyze in order to make data-driven decisions. Increased 2 times of app subscribers globally.• Familiar with data tools: Google datastudio, Microsoft Power BI, Tableau, and basic SQL; user flow and mockup tools: Figme, Sketch, Axure RP; API tools: Postman Show less -
Product ManagerFunp Innovation Group Jan 2016 - Apr 2019• Developed products from product conception through launch. Handled multiple projects and prioritize tasks with the RD team to ensure the developing schedule on track.• Launched 6 new products in two years for discovering the market opportunities, such as digital ads management platform, social marketing tools, analytics service and B2B customized cases.• Optimized the products with srum development process and quickly made the fast changes from the requirements by reviewing product… Show more • Developed products from product conception through launch. Handled multiple projects and prioritize tasks with the RD team to ensure the developing schedule on track.• Launched 6 new products in two years for discovering the market opportunities, such as digital ads management platform, social marketing tools, analytics service and B2B customized cases.• Optimized the products with srum development process and quickly made the fast changes from the requirements by reviewing product requirements; analyzing product data; implementing and deploying new features. Met over 120% revenue goal in 2018.• Built an online self-service solution combined E-commerce function with internal operation system. Co-worked with 6 different departments and expand over 250% customer base.• Introduced and marketed new products by defining marketing communication objectives and developing product sales strategies. Show less -
Associate ManagerFunp Innovation Group Jun 2015 - Jul 2017 -
Account ManagerFunp Innovation Group Jun 2015 - Feb 2016• Executed over 100 projects achieving clients' goals, including brand awareness, customer engagement, promoting campaigns, product sales, remarketing, social media management. • Provide marketing consulting service for over 50 clients and 15 different agencies, covering E-commence, branding clients, small to medium business industries. Planned best marketing strategies for each industry with industry knowledge and digital ads delivering know-how.• Delivered ads over 8 million amounts… Show more • Executed over 100 projects achieving clients' goals, including brand awareness, customer engagement, promoting campaigns, product sales, remarketing, social media management. • Provide marketing consulting service for over 50 clients and 15 different agencies, covering E-commence, branding clients, small to medium business industries. Planned best marketing strategies for each industry with industry knowledge and digital ads delivering know-how.• Delivered ads over 8 million amounts with Facebook and Instagram Ads, Google Ads. Reviewed ads performance through data collaboration tool. Defined improving plan to optimization ads.• Defined and conducted customized marketing strategies for targeting customers in different stages of marking funnel. Co-worked with sales to generate integral proposal to clients. Show less -
Account ManagerCacafly Intl. Media 2015 - 2016 -
InternGarage+, Garageplus 2014 - 2015 -
InternEpoch Foundation 2014 - 2015
Shirley Chen Skills
Frequently Asked Questions about Shirley Chen
What company does Shirley Chen work for?
Shirley Chen works for Btse
What is Shirley Chen's role at the current company?
Shirley Chen's current role is Crypto Product Manager.
What schools did Shirley Chen attend?
Shirley Chen attended 國立臺灣大學.
What skills is Shirley Chen known for?
Shirley Chen has skills like Digital Marketing, Product Management, Axure Rp, Project Management, Google Adwords, Social Media, Scrum, Facebook Marketing, Microsoft Power Bi, Software Product Management, Sketch.
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Shirley Chen
Hsinchu City -
Shirley Chen
Taipei -
Shirley Chen
Taipei
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