I led product strategy, operation, and marketing organization at TikTok across seller onboarding, growth, Live shopping and short videos, inventory and pricing, campaign & promotion, and payments. I manage a team of senior leaders and 20+ product marketers and strategist to drive market understanding, solution development, and go-to-market for TikTok Shop.

I led a team of product marketers to drive product strategy, development, and marketing for WhatsApp Business App, loved by 170M monthly active small and medium business owners around the world. Key responsibilities include: 1) Monetization: Spearheading a $1B monetization strategy, defining segmentation, driving product investments and pricing, and rallying a 30+ person cross functional team to build and launch a zero to one premium subscription product within 7 months.2) Growth and trust: Leading new initiatives to grow user engagement and brand trust, including product, and marketing led growth program and top priority privacy launches.

• Led the development, launch, and scaling of ad products in key verticals like Travel and Financial Services.• Conducted market research to formulate product strategy and recommendations for new ads ranking, targeting, and formats.• Spearheaded product Alpha/Beta testing, launch, and GTM to drive product market fit and growth.

• Formulated and led growth strategy for Expedia Package and Attach business in collaboration with Commercial, Product, Analytics, Engineering, and Marketing team. Key responsibilities include identifying key growth drivers, building business cases to prioritize investments in product and supply, driving alignment across organization, and overseeing implementation and performance monitoring. • Defined value proposition to hotel, airlines, and car rental partners and presented Expedia’s strategic view to partners with respect to needs from contractual negotiations

• Led customer segmentation and contact strategy to personalize offer recommendations based on customer historical purchase and trip cycles data.

• Formulated both organic and inorganic growth strategies for Dell global consumer business through segmentation refocus, market entry analysis, financial modeling, and business model reinvention.• Evaluate potential partnerships and acquisitions opportunities and developed valuation models to assess the value of target assets.

• Developed business development structure and identified investment projects in online education and legal services through industry research and analysis.• Evaluated social impacts and long-term sustainability to drive growth and innovation in the online services sector.

• Led cross-functional team to establish Sony as the top High Definition (HD) brand through brand/PR, performance marketing, and partnerships with HD content providers.• Spearheaded multiple successful product launches, propelling VAIO to become the #1 foreign PC brand with innovative digital and influencer marketing strategies.