Shirley Le Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

• Developed and implemented customized solutions, programs, and strategic plans for large client accounts, resulting in enhanced client satisfaction and increased revenue• Secured and managed 20+ strategic partnerships with charities and affiliated programs, increasing sponsorship participation by 35% and expanding community outreach.• Coordinated 12+ major projects and 6 major events, including job fairs and conferences, achieving a 30% boost in project efficiency and event success metrics.• Developed and delivered 15+ sales presentations and refined 10+ marketing materials, leading to a 20% increase in successful pitches and a 25% improvement in engagement rates.• Directed company branding initiatives, including rebranding efforts, which resulted in a 15% increase in brand recognition and a 20% rise in positive media mentions.• Managed public-facing branding and media relations, effectively handling 3 crises and reducing negative mentions by 30%, while maintaining an 80% positive sentiment.• Supported RFP teams with 150+ page proposals and strategic presentations, contributing to a 40% increase in proposal win rates.• Collaborated on 5 joint campaigns with the marketing team, including community sponsorships, resulting in a 20% increase in campaign reach and effectiveness.• Drafted award-winning entries for industry accolades, recognizing excellence in security and life-saving efforts.• Assisted the Organizational Development Manager in supporting departmental restructuring and process improvements, resulting in a 15% increase in operational efficiency.

Richmond, British Columbia, Canada

• Orchestrated end-to-end management and strategic planning of all marketing activations, encompassing advertising, digital media/website, collateral development, and branding, ensuring cohesive brand positioning nationwide.• Spearheaded the company's comprehensive rebranding efforts, overseeing the redesign of the logo, brand elements, and overall marketing strategy to establish a strong and distinctive brand identity.• Cultivated robust collaborative relationships, both internally across various departments (Senior Leadership, HR, Accounting, IT, Customer Service, Technician, Fulfillment) and with external stakeholders such as product 25+ manufacturers and 20+ marketing-related suppliers, fostering synergy and achieving shared goals.• Headed marketing initiatives for the company's flagship signature product line of 12+ products, collaborating closely with department heads to devise strategic plans and deliver compelling presentations to executive teams.• Enhanced video and content development processes by implementing a structured delegation system and providing team support, empowering team members to take ownership and achieve milestones autonomously.

Surrey, British Columbia, Canada

• Implemented centralized event preparation, ensuring alignment with marketing objectives and brand standards, while effectively managing a $300k annual budget for the department.• Revamped and standardized the social media strategy, resulting in a remarkable 80% increase in followers and engagement across multiple channels (Facebook, Instagram, LinkedIn, and YouTube).• Led the expansion of the department in collaboration with the Human Resources team, overseeing recruitment efforts and implementing training processes that doubled the productivity of the team.• Managed brand messaging and visual identity across all marketing materials company-wide to ensure consistency and unification.

Richmond, British Columbia, Canada

• Created and executed comprehensive marketing campaigns encompassing both traditional and digital channels, such as television, billboards, newsprint, online publications, trade publications, radio, event sponsorships, Google SEO, Facebook Ads, email marketing, and social media strategies.• Managed the coordination and successful accreditation process with the Better Business Bureau (BBB), upholding the organization's commitment to meeting BBB Standards and bolstering customer confidence.• Assisted in the development and implementation of targeted market research initiatives to gather valuable insights and support data-driven decision-making.• Created and designed compelling marketing collateral, including brochures, flyers, presentations, and promotional materials.• Monitored and analyzed marketing campaign performance metrics, generating insightful reports to inform future strategies and optimize marketing efforts.

• Provided valuable assistance to the management team by maintaining the brand's layout, adhering to strategic floor plans, and updating the store to align with visual merchandising objectives.• Implemented streamlined processes for the back-of-house team, resulting in improved efficiencies and operational effectiveness.

West Vancouver, British Columbia, Canada

• Managed visual merchandising directives and optimized new product launches to enhance customer experience.• Planned, mapped, and executed floor plans to meet visual merchandising objectives through effective task delegation.

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Managed and updated product listings on the e-commerce platform.• Supported the social media team in creating engaging content for various social media platforms.

Vancouver, British Columbia, Canada

Bachelor Of Business Administration - Bba, Marketing/Marketing Management, General

Diploma, Marketing/Marketing Management, General

Diploma, Fashion Business And Creative Arts