Shirley Wang Email and Phone Number

1. Propose the best strategy to re-launch the SERGENT MAJOR brand in continental China and accelerate the development through own stores or franchised stores2. Propose and negotiate with the Asia CEO and with the Board the appropriate organization and business plan in order to implement this strategy, including the relevant needs to be provided by the back-offices functions (internal functions or functions provided on demand by the Shared Service Center)3. Manage the retailing operations and subsidiaries of SERGENT MAJOR in continental China according to the strategy, business plan, yearly budget and financial means to be agreed on a regular basis with the Asia CEO and with the Board.4. Develop the SERGENT MAJOR brand in China in a profitable way.5. Propose adaptations of the strategy, of the company organization and of the store concepts in order to adapt to the Chinese market evolution and demand.6. Propose relevant adaptations of the back-office functions, even if they are not under the direct responsibility of the COO, in order to improve the company’s effectiveness and to curb and control operating costs and capital expenditures.7. Propose necessary adaptations to the garments sold in China, in connection with, and under the responsibility of the SM Group Design and Product department in France.8. Propose, if and when necessary, adaptations to the store concepts while keeping in line with the Brands global positioning, DNA and policy, in connection with the Asia CEO9. Manage the front office staff in accordance with the SERGENT MAJOR Group standards,10. Report to the Asia CEO and to the Board in a transparent and proper way about the company’s development, the company life and about the company’s accounts on a regular basis, and according to the rules of set by the SERGENT MAJOR Group.

charge of East China franchisee and South China key franchisee business which mainly includes:1. Guarantee OTB buying budget for the TOP 2& TOP 3 key franchisee2. Lead regional operation and VM team to deliver good service to all franchisee and support for all franchisee openings.3. Involve all franchisee dept business management presentation meeting4. Attend seasonal product review with product team in Hongkong Office5. Keep Regional franchisee store performance and wholesale revenue is the best in all regions.

Bread n butter, a French fashion ladies wear brand with a global distribution network featuring latest fashion.Ms. Shirley Wang is in charge of mainland China franchise management and South China retail operation which mainly includes:1. Restructure franchise department to speed up franchise business development and provide daily operation support to ensure franchisee business profitable and min 50% YOY retail turnover increase of consistent store.2. Define China franchise business development strategy, franchise buying policy, operation manual and processes. 3. Involve product line review and define franchise seasonal ordering buy menu, OTB and product launch plan. 4. Set up franchise ERP system to improve ordering efficiency, implement sales and product analysis reporting system (regular sales report, product sell-through report, stock-to-sales ratio report, account inventory structure report, best and worst seller sales analysis report etc )5. Lead SZ branch office retail operation team to increase the current POS productivity and improve store daily operation procedure and efficiency.

of Franchise and Overseas Dept Report to: China VPEtam Group stands as a major player in the world of lingerie and ready-to-wear. Etam Group is present across eight brand names ( Etam, Etam Weekend, ES, Etam lingerie, Etam Homme, E&Joy, 1.2.3, Undiz)Ms. Shirley Wang is responsible for its China overall and Overseas franchise management which includes:Define China Franchise business strategy to cope with the local market competition, to assist the overall success of Etam China business.Establish Franchisee recruitment and operation policies, processes and measurements to build up an effective franchisee network in mainland China. Recruit and train up capable employees to establish an efficient organization in mainland China.Define retail and wholesale business target and drive for committed business outcome.Make seasonal OTB budget and participate line review to define franchise buy menu and product assortment.With Ms. Shirley Wang more than 3 years leadership and hard work, she has made magnificent achievements:Recruit and qualified more than 200 new franchise stores within 2 years, provide solid support to company fast growth needs. Streamline the Franchisee operation system and processes, made franchise inventory improvement from 70% to 85% sell-thru; order efficiency improvement from 80% to 90% fulfill rate Built up a high effective franchise management team in Etam China, re-structure the organization into regional BD and operation management model. Made wholesale turnover growth from 5million to 100million within 2 years, both wholesale and retail turn over got a more than 65% year to year growth.

Report to: China GMCrocs revolutionized the footwear industry when it introduced its first products in 2002 - light-weight, colorful, easy-care - and above all, comfortable. Crocs lead the industry with great footwear that feels good, looks good, and provides superior value to customers.Ms. Shirley Wang is responsible for whole mainland China franchise business sales management and she's mainly in charge of:Define and implement franchise business strategy to make overall wholesale business model successful in China marketDevelop tactical business plan, control and coordinate all sales operation program to make franchise store operation align with company standardManaging good relationships with all key accounts and develop KA business development strategies to maximize the relationships and wholesale growth rateForecast and review franchise business performance especially key accounts regularlyBuild up and lead the sales team to reach accounts recruitment, new store openings, retail and wholesale sales goals.Under Ms. Shirley Wang's leadership, she made remarkable achievements:Recruit more than 80 new accounts opened up nearly 300 stores to make fast brand awareness and overall China store mapping within only 1 year and a half.Bring 10milion above wholesale and reached 17million retail target in the 1st yearRecruited well-known key accounts incl Dragonlight Group, Pouyuen Group, Good baby etc and build up successful KA business model to support fast company wholesale growth strategy