Shirley Yu Email and Phone Number

• Designed, implemented, and facilitated annual marketing plans. • Drove brand identity and equity to ensure domestic and international brand positions. • Led marketing and creative management teams to maximize brand identity. • Managed Internet advertising, including Search Engine Marketing, Search Engine Optimization, back linking, and social media. • Managed messaging behind events and Internet campaigns.• Developed and managed marketing budgets and pricing strategy… Show more • Designed, implemented, and facilitated annual marketing plans. • Drove brand identity and equity to ensure domestic and international brand positions. • Led marketing and creative management teams to maximize brand identity. • Managed Internet advertising, including Search Engine Marketing, Search Engine Optimization, back linking, and social media. • Managed messaging behind events and Internet campaigns.• Developed and managed marketing budgets and pricing strategy. • Developed presentations and strategies for the Board of Directors. Show less

• Formulated, developed, and implemented marketing strategy. • Managed corporate and regional budgets, and guided team to meet revenue goals.• Organized sales lead generation activities for corporate events, industry conferences, exhibitions, social engagements, and direct marketing programs.• Developed and produced marketing collaterals for all products and locations in China.• Established Customer Relationship Management system for the China corporate website plus 9 property… Show more • Formulated, developed, and implemented marketing strategy. • Managed corporate and regional budgets, and guided team to meet revenue goals.• Organized sales lead generation activities for corporate events, industry conferences, exhibitions, social engagements, and direct marketing programs.• Developed and produced marketing collaterals for all products and locations in China.• Established Customer Relationship Management system for the China corporate website plus 9 property websites.• Worked closely with brokerage firms and local governments to ensure successful implementation.• Collected and analyzed target market information, include rents, cap rate, property values, and competitor properties.• Responsible for contracts.• Prepared investment memos and summarized deal particulars. Show less

• Led communication between foreign investors and the Ministry of Information Industry.• Took ownership and accountability for overall customer experience and relationship.• Supported customers in strategic decision making.