Shirley Doyle

Shirley Doyle Email and Phone Number

Merchandise Manager, Senior Buyer of Fashion and Luxury Goods
Shirley Doyle's Location
Greater Toronto Area, Canada, Canada
Shirley Doyle's Contact Details

Shirley Doyle work email

Shirley Doyle personal email

n/a
About Shirley Doyle

I’m an accomplished Merchandise Leader with a successful track record in driving profitable business in Luxury Watches/Jewellery, Designer Handbags, Accessories, and Apparel.While my career started at a fashion department store, I’ve spent the last 15 years in the fast-paced world of travel retail at The Nuance Group, which was recently acquired by Dufry Ltd.At The Nuance Group, my focus was on creating a new Fashion/Luxury vision, and overseeing the execution of launching world class boutiques in our airport locations, Toronto T1 International being the most recent project. New brands included Salvatore Ferragamo, Burberry, Bulgari, Omega, Gucci, Montblanc, Tumi, Michael Kors, Coach, Longchamp, as well as many others. Our retail redevelopment won the prestigious Canadian Airport Retailer of the Year award 2012, 2013, 2014, and 2015 by the Frontier Duty Free Association. While I’m passionate about product, design, and the customer experience, successful collaboration is my best strength, and biggest joy. I've had the immense pleasure of working with incredibly talented people, and partners. Being able to bring the world’s most sought after brands to travel retail was the foundation of my success. Brand partners know me as a savvy luxury merchant, and brand builder who they can trust to deliver their brand vision through seamless product execution, while driving sales growth/ROI opportunities.

Shirley Doyle's Current Company Details

Merchandise Manager, Senior Buyer of Fashion and Luxury Goods
Shirley Doyle Work Experience Details
  • The Nuance Group, (A Global Leader In Travel Retail)
    Senior Category Manager, Fashion, Accessories, And Specialty Retail, North America
    The Nuance Group, (A Global Leader In Travel Retail) Dec 2012 - Dec 2015
    Toronto, Canada Area
    Created the vision, selected the product, and oversaw the delivery of a world class Fashion and Luxury experience in our North America Airport stores. Brands included Salvatore Ferragamo, Burberry, Bulgari, Omega, Gucci, Montblanc, Longines, Michael Kors, Coach, Longchamp, Tumi, and others. The successful launch of the new business tripled annual revenue of the category. The strategic plan and execution solidified airport contract extensions ensuring long term growth and profitability for the organization.
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  • The Nuance Group, A Global Leader In Travel Retail.
    Category Manager, Fashion, Accessories, And Destination Gifts, North America
    The Nuance Group, A Global Leader In Travel Retail. Jun 2004 - Dec 2012
    Toronto, Canada Area
    Built customer centric retail offerings by creating framework for customer segmentation. Structure enabled the launch of targeted brands, and product mix by individual door, based on varied customer profile. Multi-door airport locations included Vancouver, Toronto, Calgary, Las Vegas, Houston, Orlando, Denver, and Chicago. The initiative propelled annual revenue increases, and improved ROI.
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  • The Nuance Group, A Global Leader In Travel Retail.
    Associate Buyer, Fashion And Accessories, North America
    The Nuance Group, A Global Leader In Travel Retail. Aug 2000 - May 2004
    Toronto, Canada Area
    While I started this opportunity with a retail foundation of procurement skills, and various category exposure, it's here where I learned the dynamic, and fast-paced world of travel retail. It was fascinating to learn about it's varied customer profile, and behavioural shopping habits by airport. Also interesting was the operational particularities of selling duty free goods, coupled with the factors outside of the retailers control, that include currency fluctuations, economic and geopolitical factors, that all play a role in the world of travel retail.
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  • Freelance Design
    Freelance Decorator (While Completing Interior Decorating Certificate)
    Freelance Design Apr 1998 - Jul 2000
    Toronto, Canada Area
    Successfully delivered a range of small scale residential projects while completing my design courses. Projects included colour scheming, space planning, fabric and textile co-ordination, and well as overall project management.
  • Precision Testing (Start-Up)
    Marketing And Operational Lead
    Precision Testing (Start-Up) May 1994 - Mar 1998
    Joined a small start-up environmental compliance business that allowed me to develop my entrepreneurial skills; financial management, focus, resiliency, agility, and long term strategic planning. Key tasks included co-ordinating marketing and communication initiatives, operational support, and financial operations. Company started with just 4 people, and within the 4 years grew into a successful national company.
  • Bretton'S
    Associate Buyer
    Bretton'S Apr 1990 - Apr 1994
    Toronto, Canada Area
    My retail “merchant” foundation was formed as I had the opportunity to move into various roles and categories to gain a wide spectrum of procurement skills. Successfully managed women’s weekend/active business that generated $18M in sales over 9 stores in Canada. Consistently achieved YoY sales growth of 12%+. Developed “Bretton’s Essential” private label line of casual basic’s to further drive bottom line profit improvement over plan.
  • Bretton'S
    Assistant Buyer
    Bretton'S Apr 1988 - Mar 1990
    Toronto, Canada Area
    Within a year was promoted into the buying office and worked in Women’s Apparel and effectively co-managed the complete life cycle of products, while learning all the various accepts of the procurement process.
  • Bretton'S
    Fashion Advisor
    Bretton'S Aug 1987 - Apr 1988
    Toronto, Canada Area
    Joined Bretton’s as a Fashion Advisor and quickly learned the foundation of front line retail excellence: client building, visual merchandising, and delivering excellent customer service.

Shirley Doyle Skills

Retail Buying Retail Category Management Product Assortment Planning Strategic Partner Relationship Management Merchandise Planning Negotiation Leadership Merchandising Forecasting Financial Analysis Inventory Management Cross Functional Team Leadership Strategic Planning Project Management Brand Management Business Development Design/space Planning Project Planning Strategy Visual Merchandising Watches And Jewellery Fashion Handbags Accessories Luxury Goods Time Management Customer Service Marketing Business Strategy Coaching And Training Team Building Sales Management Fixture Development Trend Analysis Customer Segmentation Strategy Customer Experience Operational Efficiency Customer Insight Data Analytics Retail Management Procurement Sales Purchasing Apparel Microsoft Office Teamwork

Shirley Doyle Education Details

Frequently Asked Questions about Shirley Doyle

What is Shirley Doyle's role at the current company?

Shirley Doyle's current role is Merchandise Manager, Senior Buyer of Fashion and Luxury Goods.

What is Shirley Doyle's email address?

Shirley Doyle's email address is sd****@****oup.com

What schools did Shirley Doyle attend?

Shirley Doyle attended Sheridan College, Sheridan College.

What skills is Shirley Doyle known for?

Shirley Doyle has skills like Retail Buying, Retail Category Management, Product Assortment Planning, Strategic Partner Relationship Management, Merchandise Planning, Negotiation, Leadership, Merchandising, Forecasting, Financial Analysis, Inventory Management, Cross Functional Team Leadership.

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