I work independently and with strategic partners to provide research, strategy, communications, and experience design consulting to help organizations clarify their story, align their organization, and deliver experiences that generate results. Clients count on me to help them:Create strategic clarity: I work with leaders to crystallize their story. Through stakeholder and customer research, market analysis, and rich conversations, I help get to the heart of an organization’s story and articulate it in clear and compelling deliverables: strategic narratives, brand and positioning strategies, corporate stories, and messaging frameworks.Drive organizational alignment:I work with leadership teams to introduce new stories and strategies to employees in a way that builds understanding, alignment, and engagement. I develop internal communications and design and lead work sessions that help leaders and employees understand the new direction and what it means for them. Translate strategy into action: I work across organizations to help leaders bring their story to life. I coach leaders through change management efforts and work directly with teams to help them create or redesign employee, customer, and stakeholder experiences that deliver on new strategies and help build brand and business success. I’ve helped a broad range of organizations accelerate their success, including: AHA, Bill.com, Blue Shield of California, Bodybuilding.com, Brocade, Catchpoint Systems, Coca-Cola, Dell, eBay, Embarcadero Partners, First Graduate, GoDaddy, IBM, Kaiser Permanente, Lakeshore Learning, Logitech, NetApp, Oregon, Pie Ranch, PopTech, SYPartners, Tournesol LLC, University of Arizona, Zuora

At Tournesol, we work with leaders in moments of transition, helping them identify the brighter future they want to create, fully engage their teams around their vision, then chart the path and take action to make it happen.

Conceived and led innovation practice focused on creating better experiences with HP’s brand and increasing HP's business and brand value. Led market research programs, championed HP's focus on youth, led innovation projects with major customers and partners, developed and led employee programs focused on equipping and inspiring teams to innovate.

Led development of corporate brand positioning and brand platform to re-launch HP following the Compaq merger. Led employee brand engagement program. Worked with internal teams and external agencies to help align their work to deliver on HP’s brand and business strategy.

Led HP-Compaq "clean room" team responsible for developing all communications about the merged company's consumer technology businesses. Worked with company leaders to clarify new strategies, and developed communication plans and content for global distribution.

Part of a small leadership team responsible for consolidating and coordinating efforts of nineteen product divisions to create and execute a single marketing and communications strategy for HP's $12 billion consumer technology business. Led global market research and brand tracking, delivered communications strategy and content that drove global marketing efforts, re-engineered messaging and communications processes.

Led market research, strategic planning, product development, marketing communications, and brand management to help scale HP's new consumer PC business. Led reinvention of corporate market research program. Member of a small team charged with reinventing HP’s corporate brand identity and architecture following a major corporate strategy change.