Shirley Ham Andersen Email & Phone Number

Malaysia

• Managed eCommerce P&L for own-site, marketplace, and social commerce; achieved a 10-fold sales increase over 6 years.• Plan & implement strategies, collaborated with partners for tactical campaign to meet sales goals and adapt to market changes.• Analysed online sales and traffic data from email, social media, and marketplaces.• Managed daily operations, coordinated with fulfilment for timely shipments, and worked with customer service to address post-sales issues.• Maintained online content and managed tech implementation for eCommerce, including marketplace integration.• Implemented AR face analysis in the mobile app for product recommendations.• Launched virtual health-care/e-prescription service in 100 pharmacy stores.• Led a team of 6 in promo & content, operations & tech, and marketplace.

Federal Territory Of Kuala Lumpur, Malaysia

Planned promotions across all categories ( H&B, Electronic, Home & Living, Fashion, etc). Promos includes flash sales, daily deals, thematic sales, and ad-hoc promotions to achieve sales targets.• Worked closely with design, marketing, and merchandising teams to ensure relevant products and optimal exposure for promotions.• Launched "Lowest Price" campaign with a money-back guarantee USP, a key promotional initiative for the marketplace that works as traffic puller.• Contributed to the start-up team for 11st’s launch in Malaysia, was involved in SOP development, policy creation, recruitment, and design.

Setapak, Malaysia

• Manage the full cycle of e-commerce, from setting up the online store, promote & market the online store, process the order, deliver the parcels, handle customer service as well as after sales support. • Roll-out omni-channel activities in stages to ensure customers experience Royal Selangor brand seamlessly through all the channels. Also allow the stakeholder to leverage on single view of customers to create deeper engagement with the customers and exceptional shopping experiences. • Manage SEO & SEM to maximize the presence of Royal Selangor online store in the digital space. • Plan & strategize online tactical campaign to ensure the monthly and yearly sales targets are met with excellent ROI. • Manage customer service and after sales support to ensure customers have a pleasant online shopping experience via the e-commerce portal. • Involve in activities to build up good relationship with the key corporate customers. • Analyze website performance and statistics monthly. Initiate suitable online strategies based on user purchase patterns to improve user experience flow with the objective to increase online sales conversion rates.• Planning & implementing omni-channel business model to ensure a synergy collaboration between departments and countries with the same objective to grow the sales from all the available channels – retail, online and mobile (coming soon). • Manage monthly EDM / E-newsletter and analyze the key matrix for reporting purpose. • Constantly research & develop up-to-date online initiation to ensure the brand is in line with the fast emerging digital, omni, and multichannel trends.

Lcct, Malaysia

• Set and implemented online e-commerce, marketing and customer supportcampaigns.• Worked closely with design, content and technical team to ensure online projects are developed within the scope, timeline and that they meet the objective.• Analyzed customers’ purchasing and browsing behavior through website performance and statistics.• Planed and strategized online modules and features to increase sales and reduce resource spend.• Managed CMS modules by working with vendors to develop, design and troubleshoot the modules.• Managed and strategized weekly e-Newsletter content. This includes delivery of e-newsletter to the entire AirAsia database.

Federal Territory Of Kuala Lumpur, Malaysia

• Planed projects to accomplish its goals within the constraints of time, cost and agreed quality standards.• Coordinated designers, programmers, admin staff, service providers, and clients.• Assembled assets required for production team to perform tasks.• Efficiently and competently managed problems when things go off plan (due to scope-creeps, changing requirements, missed deadlines etc.) and brought them back on plan. • Evaluated deliverables prepared by the team and to make sure the work met requirements and maintained a high level of quality.• Monitored and reported the progress of the project to all stakeholders at all stages of the campaign.• Tracked and reported team hours and file expense reports.• Analyzed project profitability.

Bukit Jalil, Malaysia

• Facilitated in planning and implementing new online advertising & promotion solutions.• Managed online advertising & promotions projects for the entire AAAN online properties/portals/websites: Astro, hitz.fm, MIX fm, LiteFM, MY FM, ERA, SINAR, Xfresh, and THR.• Managed day-to-day operations & lead internal production teams.• Provided consultation and ad solution for external brands/clients (e.g. Unilever, Snickers, Maxis, TM, Celcom, DIGI, CIMB Bank, RHB Bank, Shell, Ford, etc.)• Managed outsource projects to ensure vendors and freelancers complete the job within the given timeframe.• Actively involved in proactive projects with Sales Manager to stream in additional online advertising revenue.• Monitored the website’s key information (pageviews, unique visitors, user participation, time spend, CPM, click through rates, etc.) for all online ad campaigns.

Federal Territory Of Kuala Lumpur, Malaysia

• Executed projects from design ideation to completion.• Designed and developed the creative to meet the expectation of the Creative Director as well as the client.• Programmed game and flash execution.• Involved in key-accounts; Toyota, Sony, Maxis, Hotlink, Petrosains, GlaxoSmithKline (GSK), Ribena, Citibank and Toyota Vios.ACCOMPLISHMENTS• Toyota VIOS Flash micro site won Merit in Malaysia Kancil Award 2002/2003• Citibank I Card Launched campaign, gained Award for Best Online campaign.• Sony CLIE Flash mini-site awarded for outstanding web site design and production in the International Web Page Awards.