• Designed marketing data dashboard by analyzing internal, external sales data, KPIs, worked with IT team to present dashboard in Power BI and make it refreshed automatically, saving more than 10-hour workload for team• Resolved the issue of delayed financial reports by building and managing the monthly marketing A&P Form, maintaining 100% budget utilization• Boosted Sancoba™’s brand awareness on Xiaohongshu (Social Media) by 150%, leveraging digital marketing strategies, including collaborations with Key Opinion Leaders (KOLs) and social media posts• Conducted Preserflo™ Chinese name trademark registration project, designed whole screening process and advocated colleagues to participate, receiving more than 200 responses• Led logistical supporting team of Congress of Chinese Ophthalmological Society, completed all set-ups 1-week ahead of project schedule• Authored and published more than 7 marketing newsletters to raise awareness of internal and external activities

• Delivered sales data analysis such as IMS, CPA and internal sales to support Seretide Business Plan and regular review meetings• Assisted in writing the Seretide ex-GSK price strategy after VBP in response to ANDA applications of generic drugs• Analyzed historical budget usage and updated WBS Code information to facilitate 2021 budget allocation• Drafted an SOP for DA and Diskus demo distribution, clarified the application process and responsible person, enhancing communication efficiency• Assisted in 3rd party sponsorship meeting including contract management and prepayment application

• Achieved a 50% increase in national sales, resulting in 2M CAD in revenue through targeted offline promotions in 39 stores and 29 cities across China • Tailored store-specific sales improvement plans by analyzing passenger flow on weekdays, weekends, and event days, increased national conversion rate from 0.52% to 0.61% • Collaborated with IT department to develop and leveraged Bill of Materials (BOM) module and simplified SOP to reduce monthly inventory difference rate of NIO Café from 20% to 3% by December 2019• Generated operational P&L for NIO House to identify strategies to amplify NIO Café profit margins

• Assisted Brand Manager in analyzing regional sales based on internal and IMS data to generate report and PowerPoint presentation• Communicated with suppliers and regional sales teams to supported national activities in Q3 and pre-Q4, completing Q4 campaign development stages 2-weeks ahead of project schedule• Tracked KV display in KA stores and managed end-to-end process for contract signing to inspect KV conditions• Managed budget and accrual while tracking monthly P&L