Conducted 55 hours of market research to define product-customer fit to develop and present a product strategy vision to influence Executive Leadership's next year roadmapDefined product development roadmap stages and key features in each, presented and negotiated across Product and Engineering departments to secure 8 teams’ roadmap supportPrioritized, planned and built Alpha Connected TV advertising solution with an Engineering team of 6 Created and presented product marketing strategy to global Sales directors to co-led customer presentations to secure Alpha customers

Further developed product-market fit through expanding feature set to achieve company's first privacy software sales revenue streamRedefined, built, test, and shipped 2.0 with all new features based on updated privacy framework guidelines within 6 monthsLed global customer webinars, monthly customer education sessions, and weekly internal customers' product trainings to ramp up for 2.0 usage

Built, shipped, and launched Quantcast's first paid privacy product, Choice Premium, with limited resources, from Alpha to GA. Completed 70+ customer discovery interviews for hypothesis in/validations during product scope/design process and customer value realizations during product feature delivery process. Acted as technical lead, designer, customer support and PMM in addition to being a PM in order to maintain product momentum and establish market presence. Reviewed, re-defined, and re-built many core product functionalities for product operational stability and commercialization readiness, including many key product differentiations.

Oversaw multiple initiatives for the global Services team simultaneously including: - Created product scoping docs for features updates that are now fully groomed in backlogs for product engineering teams - Created automation proposals for the campaign lifecycle that directly resulted in the creation of an engineering platform team focused on the developer tools - Developed requirements and commercialized 4 new advertising targeting features in partnership with the PM - Partnered closely with two product engineering teams that resulted in 3 new playbooks for the services team and ~10% decrease in Engineering workload - Developed team's quarterly OKR from Identified specific inefficiencies in campaign set-up workflow Created and garnered Executive Team approval for a Tiered Service Model that redefines service levels and changes daily workflow for the global team of 55 while improving scale of the CA team by 25% based on beta pilot results.

• Managed and coached 18 Analysts of varying levels and tenure, including managing a team up to 8 at one time in 3 different timezones responsible for ~$50M in quarterly revenue • Built remote and international Campaign Analytics teams in Austin and Sydney to support growing US Central and APAC markets• Reduced global team reporting time spent by 300 man-hours per week by proactively defining requirements and collaborated with Engineering and Product to prioritize automated data ingestion feature needs and billing process improvements, in addition to building a remote contractor program of Reporting Specialists to streamline data validation processes.• Collaborate daily with multiple cross-functional task forces with VP and Director levels charged with revenue growth and retention which includes improve optimization automation and streamline workflow processes

• Partnered with enterprise Sales and Client Services teams to grow top focus key accounts, increased revenue growth by 120% • Managed a diverse portfolio of Kantar 1000 retailers, B2B marketers, and named travel brands; responsible for performance managment and being the data consultant of accounts' digital campaigns• Spearheaded company’s first ad fraud troubleshooting framework and process while collaborating directly with Head of Product and VP of Engineering for the Media Operations team

• Managed IR100 e-commerce and travel accounts, including Home Depot, Booking.com, Kohl’s, Hotels.com, ~$6M in quarterly revenue• Presented solo and panel participation at multiple marketing summit conferences hosted by Facebook Singapore, Facebook Dublin, Data Drive Marketing Alliance Dublin Roadshow, etc.• Led QBRs and semi-annual international and US client meetings with executive teams to build sustainable and strategic customer relationships • Built and implemented internal processes to identify incremental revenue opportunities, new products rollouts, and re-engage lost clients• Recruited and managed client services team of 8 for portfolio management and analytics insights

Directly client relationship responsibilities including collaborative strategic planning, performance management, and growth development.

Technical troubleshooting directly influenced engineering department; presented campaign insights and trends based on reporting analysis. Managing large media budget and hitting monthly goals for spend, revenue, and key performance metrics.

•Direct revenue impact through successfully underwriting more than 20 accounts, under mentor's guidance•Initiated and created a master tool to identify other business units’ qualified accounts for inter-department marketing and communications purposes•Actively marketed WorldXpress unit by developing a prospects database, 30sec commericial, cross-selling strategies and benefits, and foreign exposure checklist•Anaylzed current market position and strategy by building a Product Benefit Analysis tool •Created the 2009’s and 2010’s expiring base analysis, rate change analysis, and production highlights analysis in conjunction with the Finance department