Shirley Cheng Email & Phone Number

-Supervise 9 new and ongoing video series, from development to distribution, including creating budgets, staffing, casting, scripting, directing, and giving feedback in post.-Develop video strategy and pitch new series and formats, based on Google Analytics, SERP ranking, and current digital video trends.-Grew brand TikTok from 0 to 21K followers in 5 months, using analysis of home decor and DIY market research and repurposing archival footage edited with in-app features and trends.

Chicago, Illinois, United States

-Directed and worked with scriptwriters, hosts, editors, and animators to increase audience engagement by adding humor and elevations to the YouTube series, Food Wars, averaging 5.5MM views per episode. -Created and developed three remote-friendly series including YouTube series, 50 State Favorites, averaging 1.44MM views per episode. -Improved management and team workflows like streamlining the YouTube to Snapchat editing pipeline for less redundancies and more creativity, creating… Show more -Directed and worked with scriptwriters, hosts, editors, and animators to increase audience engagement by adding humor and elevations to the YouTube series, Food Wars, averaging 5.5MM views per episode. -Created and developed three remote-friendly series including YouTube series, 50 State Favorites, averaging 1.44MM views per episode. -Improved management and team workflows like streamlining the YouTube to Snapchat editing pipeline for less redundancies and more creativity, creating detailed how-to guides and running bi-monthly meetings. Show less

New York, United States

-Directed and edited several product review series and videos, which gained over 4MM YouTube views and 20M Facebook views.-Developed & edited Insider’s first YouTube home series, Staged, which has culminated over 4MM views. -Pitched and produced more inclusive content reflective of our audiences, especially in the Asian and Asian American diaspora subject. -Produced, shoot, and edited branded videos for Facebook, Lincoln, Singapore Tourism Board, General Electric Company, Cazadores… Show more -Directed and edited several product review series and videos, which gained over 4MM YouTube views and 20M Facebook views.-Developed & edited Insider’s first YouTube home series, Staged, which has culminated over 4MM views. -Pitched and produced more inclusive content reflective of our audiences, especially in the Asian and Asian American diaspora subject. -Produced, shoot, and edited branded videos for Facebook, Lincoln, Singapore Tourism Board, General Electric Company, Cazadores Tequila, and Dunkin’. Show less

-Collaborated with different verticals like food, beauty, and kitchen to grow individual Facebook pages, which also culminated in $75,000 in affiliate links and 200MM views annually.-Created the internal guidebook and trained over a dozen fellows and associate producers on what makes a viral affiliate video. -Managed an intern, which included overseeing workflow, managing timelines, editing scripts, providing feedback on edits, and overseeing shoots. -Organized, shot, and directed… Show more -Collaborated with different verticals like food, beauty, and kitchen to grow individual Facebook pages, which also culminated in $75,000 in affiliate links and 200MM views annually.-Created the internal guidebook and trained over a dozen fellows and associate producers on what makes a viral affiliate video. -Managed an intern, which included overseeing workflow, managing timelines, editing scripts, providing feedback on edits, and overseeing shoots. -Organized, shot, and directed over 100 on-site shoots and studio interviews.-Helped launch the "Kitchen Insider" Facebook page and grew it to 700K followers. Show less

• Graphics and video coordinator for the Villanova Liberal Arts and Science Newswire. • Created original content videos that increase YouTube viewership by 500%. • Designed templates for flyers, logos, and other promotional material for the Office for Undergraduate Students and Villanova Mock Trial Society.

• Set up and operated cameras, lighting equipment, props, and microphones on location.• Filmed and edited 100+ hours of interviews and b-roll footage.• Developed interview questions and storyboards.

Sydney, Australia

• Analyzed and identified two audience segments (subscription box subscribers and cooking schools) Brand Events can market to. • Cultivated 53 new leads through email, phone, and personal contact.

Taiwan And America

TASC is the first international professional student conference between Taiwan and the United States, aimed to establish permanent relationships between future leaders of both countries.• Directed four social media campaigns on Facebook and used blogging and other content marketing strategies to improve website engagement.• Researched potential sponsors and audience and crafted a database with over four hundred leads.• Drafted marketing material for prospective participants and… Show more TASC is the first international professional student conference between Taiwan and the United States, aimed to establish permanent relationships between future leaders of both countries.• Directed four social media campaigns on Facebook and used blogging and other content marketing strategies to improve website engagement.• Researched potential sponsors and audience and crafted a database with over four hundred leads.• Drafted marketing material for prospective participants and donors, which resulted in over $20,000 fundraising and over 100 applicants within TASC’s first year. Show less

Bachelor Of Arts (B.A.), Communication, General

Activities and Societies: Leadership Learning Community, Leadership Academy, RUIBAL, Rays of Sunshine, Majors Fair Committee, Badminton.

High School Diploma