Shirley Cheng Email & Phone Number

-Supervise 9 new and ongoing video series, from development to distribution, including creating budgets, staffing, casting, scripting, directing, and giving feedback in post.-Develop video strategy and pitch new series and formats, based on Google Analytics, SERP ranking, and current digital video trends.-Grew brand TikTok from 0 to 21K followers in 5.

Chicago, Illinois, United States

-Directed and worked with scriptwriters, hosts, editors, and animators to increase audience engagement by adding humor and elevations to the YouTube series, Food Wars, averaging 5.5MM views per episode. -Created and developed three remote-friendly series including YouTube series, 50 State Favorites, averaging 1.44MM views per episode. -Improved management.

New York, United States

-Directed and edited several product review series and videos, which gained over 4MM YouTube views and 20M Facebook views.-Developed & edited Insider’s first YouTube home series, Staged, which has culminated over 4MM views. -Pitched and produced more inclusive content reflective of our audiences, especially in the Asian and Asian American diaspora subject..

-Collaborated with different verticals like food, beauty, and kitchen to grow individual Facebook pages, which also culminated in $75,000 in affiliate links and 200MM views annually.-Created the internal guidebook and trained over a dozen fellows and associate producers on what makes a viral affiliate video. -Managed an intern, which included overseeing.

• Graphics and video coordinator for the Villanova Liberal Arts and Science Newswire.
• Created original content videos that increase YouTube viewership by 500%.
• Designed templates for flyers, logos, and other promotional material for the Office for Undergraduate Students and Villanova Mock Trial Society.

• Set up and operated cameras, lighting equipment, props, and microphones on location.
• Filmed and edited 100+ hours of interviews and b-roll footage.
• Developed interview questions and storyboards.

Sydney, Australia

• Analyzed and identified two audience segments (subscription box subscribers and cooking schools) Brand Events can market to.
• Cultivated 53 new leads through email, phone, and personal contact.

Taiwan And America

• TASC is the first international professional student conference between Taiwan and the United States, aimed to establish permanent relationships between future leaders of both countries.
• Directed four social media campaigns on Facebook and used blogging and other content marketing strategies to improve website engagement.
• Researched potential sponsors and audience and crafted a database with over four hundred leads.
• Drafted marketing material for prospective participants and… Show more TASC is the first international professional student conference between Taiwan and the United States, aimed to establish permanent relationships.
• Drafted marketing material for prospective participants and donors, which resulted in over $20,000 fundraising and over 100 applicants within TASC’s first year. Show less

Bachelor Of Arts (B.A.), Communication, General

Activities and Societies: Leadership Learning Community, Leadership Academy, RUIBAL, Rays of Sunshine, Majors Fair Committee, Badminton.

High School Diploma