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"Customer Maniac" Consumer Experience and Transformational Change Leader collaborating successfully with leading organizations across the Food & Beverage industry. Proven expertise in Consumer Care successfully delivering surprise and delight service to consumers who contact companies and brands to promote consumer loyalty. Passionate about delivering Best-in-Class consumer satisfaction. Proactive in utilizing consumer insights to drive product and service improvements, which plays a key role in crisis management, promote food safety and minimize potential negative media events.Management professional with proven expertise in customer-consumer experience program design, optimization & technology solutions, measurement, sales, market research, and driving brand strategy. Passionate and driven, with strong communication skills, consumer-focused attitude and innovative thinking. Ability to educate, engage, motivate, and affect change from front-line employees to executive teams. Ready for the opportunity to help with your transformational change and to elevate your leader position on customer satisfaction and loyalty globally within the industry.HEART-HEAD-HANDS CHANGE LEADERSHIP:I have helped lead and guide Consumer Experience & Engagement and Quality teams both internally and externally through ongoing changes and transformations toward improvements in Product Quality and Service. Maintaining a continuous improvement mind-set leading cross-functional teams to drive Consumer Satisfaction and Delight. Mentored and collaborated with team members and colleagues toward self-awareness and improvement.KEY HIGHLIGHTS:Provided change leadership to drive transformational change integrating Consumer Experience & Engagement programs within platform ecosystems toward continuously improvement year-over-year. *Drive overall operational efficacy through KPI Scorecard metrics, reduce operational costs, while meeting expectations and exceeding consumer and customer expectations.*Delivered Voice of the Consumer Reporting/Consumer Insights to proactively drive consistency in product quality, service and product innovations.SPECIALTIES INCLUDE:Interoperable Data Analysis/Reporting, Executive Dashboards, Voice of the Consumer Reporting/Consumer Insights and Brand Building through Ecosystem Platforms (Cross-Sell/Up-Sell, Communicating in Brand Voice), Business process optimization. Negotiations & Vendor Management /RFPs for Contact Center Services, Crisis Management / Crisis Communication, CRM Wilke/Astute Global Sales Force, Six Sigma "White Belt" certified
Key Factors~Shirley Ogden
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Management ConsultantKey Factors~Shirley OgdenOrange, Ca, Us
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Manager Customer Experience Voc InsightsNiagara Bottling Jan 2015 - Aug 2020*Manage national Consumer Affairs team. Representing both customer and consumer experience to help drive customer satisfaction and brand loyalty across Niagara and private-label brand customers.*Developed and executed Customer Experience strategy plan leading to transformational changes and significant improvement in identifying service gaps and quality improvement opportunities. *Developed Voice of the Consumer reporting to improve product quality, service and drive new product/packaging innovations.*Developed and implemented Consumer Affairs Business Continuity Plan: Work at Home Agent (WAHA)/Work from Home (WFH) strategy and SOPs, leveraged and maintained (WFM) technology and remote monitoring tools to ensure business continuity and service levels.*Implemented CRM Program Upgrades and Tools to drive program efficacy and consistency in response and contact handling: Enlight Knowledge-Base Tool; Illness/Injury Survey* Crisis Management/Public Affairs team to effectively promote food safety and mitigate risk and preserve consumer trust and brand loyalty* 2019 Leadership Excellence Award recipient. -
Manager, Consumer Engagement ServicesNestlé Feb 2010 - Jan 2015Glendale, California, United StatesManaged Nestle USA Confections & Ice Cream Divisions CRM Programs* Developed and executed transformational digital strategy plans with Marketing & Sales to ensure consumer satisfaction across all Brand's platforms* Consumer Satisfaction scores of 80% consumer expectations met or exceeded* Implemented Social Consumer Engagement Care in collaboration with brand marketing & digital agencies across all digital platforms* Voice of the consumer reporting to improve products and promotions* Developed new product First 6-month tracking and benchmark reports for R & D Product Testing* Crisis Management/Public Affairs team to effectively promote food safety and mitigate risk and preserve consumer trust and brand loyalty -
Manager, Consumer Relations & EngagementNestlé Dreyer'S Ice Cream Company Feb 2010 - Jan 2014Oakland, California, United States -
Manager, Consumer Affairs & Experience MeasurementsTaco Bell Oct 1995 - Feb 2010Managed national customer experience and customer relationship programs. Measuring both customer experience and operational performance against company standards to help drive customer satisfaction and brand loyalty. -
Manager, Customer ExperienceYum! Brands 1995 - 2009 -
Manager, Consumer AffairsYum! Brands 1995 - 2008Managed national customer relationship program that included Contact Center Vendor Management and Test Market Sales Analysts. Accountable for tracking & reporting the "Voice of the Consumer" across all levels of the organization. Work with IT Partners & CRM Vendor to transform customer resolution strategy by implementing an Escalation Resolution/Retention initiative leveraging automated Alerts for customer call back. Led merger and enhancement to CRM database to integrate other YUM Brands. Led the design and implementation of a secured online web-based Consumer Feedback tool and a web-based Customer Relationship Management Reporting tool that standardized reporting, providing access to franchise partners and organizational leaders.
Shirley Ogden Skills
Shirley Ogden Education Details
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Social Ecology-Criminology, Law & Society -
Associate Science - Certificate Legal Assistant
Frequently Asked Questions about Shirley Ogden
What company does Shirley Ogden work for?
Shirley Ogden works for Key Factors~shirley Ogden
What is Shirley Ogden's role at the current company?
Shirley Ogden's current role is Management Consultant.
What is Shirley Ogden's email address?
Shirley Ogden's email address is so****@****ter.com
What is Shirley Ogden's direct phone number?
Shirley Ogden's direct phone number is +171427*****
What schools did Shirley Ogden attend?
Shirley Ogden attended University Of California, Irvine, Saddleback College.
What are some of Shirley Ogden's interests?
Shirley Ogden has interest in Cooking, Exercise, Electronics, Sweepstakes, Investing, Home Improvement, Reading, Gourmet Cooking, Sports, Home Decoration.
What skills is Shirley Ogden known for?
Shirley Ogden has skills like Leadership, Management, Strategy, Customer Satisfaction, Crm, Vendor Management, Customer Service, Team Building, Market Research, Team Leadership, Budgets, Customer Insight.
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3cypressenergy.com, leefin.com, leefin.com
1 +197296XXXXX
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Shirley Ogden
Private Investigator/S. Ogden Investigations-Community Service Officer-Redlands Police DepartmentLake Arrowhead, Ca
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