Shirley Patrick Email & Phone Number

Chennai, Tn, In

CRO & Website Management:• Launched the refreshed JustCall website to boost engagement and brand presence.• Manage hypothesis-driven testing roadmap and prioritize tests for internal teams and leadership.• Implement A/B testing strategies to enhance website conversion rates.• Analyze and present CRO research and testing findings.• Collaborate with internal teams (product marketing, sales, content, and design) to gather inputs for website testing.Design Lead Responsibility:• Produced wireframes, prototypes, mockups, and detailed design specifications for marketing, stakeholders, and executive leadership.• Collaborated with creative project manager to streamline design team functions, reducing lag by 60%.• Managed and mentored direct reports, while leading the design for the primary product hands-on.

"Shirley is an awesome mentor! She's super insightful and friendly. She gave me great insight into her research process and walked me through one of her case studies. I have a clearer sense on how to best tackle research problems. Thank you! :)" - Hannah Sangra 🇨🇦"My meeting with Shirley was insightful and informative. She gave me a good sense of the UX research scene in India." -- Debjani Dutta 🇺🇸"I had a great session with Shirley. We spoke about the roles and expectations of a junior uxr within an organization (though it depends by company) which really helped better understand the team dynamics. Thank you!" ----Faviola Va 🇺🇸

Chennai, Tamil Nadu, India

At Kissflow, I played a key role in enhancing website engagement and boosting conversions through data-driven insights and innovative UX strategies. My work involved leading in-depth website analysis using tools like Google Analytics (GA) and heatmaps to identify usability issues and optimize landing pages for paid and social initiatives.I collaborated closely with cross-functional teams, including product managers, developers, and marketing teams, to ensure smooth project delivery and a seamless user experience across all customer touchpoints.Some key highlights of my work include:🔹A/B testing and data-driven optimizations that significantly improved lead generation and conversion rates.🔹Conducting user research and gathering insights to continuously iterate on designs and website elements, ensuring higher engagement.🔹Mentoring interns and fostering a UX-focused culture that prioritized both innovation and optimization.In addition, I presented testing outcomes and actionable insights to stakeholders, driving decisions that led to tangible business growth. My experience at Kissflow allowed me to develop a strong foundation in UX research, CRO, and collaborative leadership, all focused on delivering impactful customer experiences.📈 Achievements🔹 Increased blog conversion rate by 150%.🔹 Digital Workplace Day Tweetathon: Increased event registrations by 28%.🔹Marketer Innovator Award (2022): Recognized for driving innovative design solutions that directly contributed to business growth.🔹Successfully rebranded Kissflow's visual identity, enhancing both internal and external brand recognition.🔹Improved the overall conversion rate of Kissflow's website through consistent usability improvements and data-driven experiments.

Chennai Area, India

• Initiated the rebranding of Kissflow, focusing primarily on refining colors, typography, and design language.

Chennai Area, India

I closely work with the Marketing Team. I'm responsible for designing Visual Blog, Brochures, Icons, Illustrations, Blog Images, Whitepaper Books, Advertisements and other creative related work.Few of my works:https://kissflow.com/workflow/workflow-automation/#help-manualhttps://kissflow.com/bpm/business-process-improvement/#bpi-looklike

Designing prints ads and quality checking the design works of other designers.

Professional Education, User Experience, Web Design Usability, And Psychology - Top 10% Distinction

Learnt a range of user experience and interaction design-related skills, focusing on psychology and user-centred design. Courses: • Mobile.

Bca, Computer Programming, Specific Applications, Grade: 8.7/10 (First Class With Distinction)

- Recipient of the Department General Proficiency Award for three consecutive years (2010 - 2013). - Gold medalist for outstanding.