BrandCraft is a branding agency focussed on producing elegant, long-lasting identities. We work with forward-thinking companies predominantly in the APAC region, with a global outlook.We build some of Hong Kong's most iconic brands. We also work with established brands such as Hong Kong Stock Exchanges, JP Morgan, Marriott International, Swire Properties, Sino Group, Pimco and Quality Healthcare. We specialise in both creating brands from the ground-up and rebranding established… Show more BrandCraft is a branding agency focussed on producing elegant, long-lasting identities. We work with forward-thinking companies predominantly in the APAC region, with a global outlook.We build some of Hong Kong's most iconic brands. We also work with established brands such as Hong Kong Stock Exchanges, JP Morgan, Marriott International, Swire Properties, Sino Group, Pimco and Quality Healthcare. We specialise in both creating brands from the ground-up and rebranding established organisations. Show less

•Enrich and articulate AAX brand narrative and design brand assets•Create cohesive brand expression and consistent emotional connections through various touchpoints•Support broader team with brand-related tasks

•Manage UI Design on saladplate.com; work with stakeholders to sharpen User Experience•Create illustrations for new products and announcements for a wide range of channels (Google ads, EDMs, Landing pages, Facebook & IG and Wechat posts)•Design Booth Setting at HOFEX 2021

• Developed a responsive WordPress site in bilingual languages• Accomplished design, sourcing, and development for fabric masks in various colors under a tight schedule• Effectively articulated project goal and direction with oversea teammates & produced the animation video in 4 days• Received a Winner award in Asia Design Prize 2019

• Managed a Kickstarter campaign with a range of external facing material such as product content writing; video scriptwriting; filming & video editing • Handled in-house product photography & image retouch• Created print & digital marketing collateral - sales tender & product catalog• Designed product such as wood hangers and corporate souvenirs• Developed retail packaging for external and internal brands

• Refined brand identity for the client• Developed layout & production artwork for production• Designed packaging for the fashion brand, e.g., Louis Vuitton, Fendi, EA7• Experimented packaging & trim with sustainable material, e.g., Recycled PET woven label and plant-based leather

• Designed Mix & Match fashion lookbook for customer• Prepared product training presentation for front-line staff• Provided clerical support to merchandising team such as sample photography

• Designed Calendar and notebook souvenirs• Photographed images and edited sale catalog and technical catalog