Founded in 1923, Nielsen (NYSE: NLSN) offers the most complete understanding of what consumers watch and buy around the world. The company serves over 20,000 clients in 105 countries with a global team of 43,000 associates. Global revenues in 2012 were $5.6 billion. Nielsen has over 2,000 associates in Greater China and has been operating here for over 30 years.Nielsen has many long-standing and trusted relationships with blue-chip corporations. For example, Colgate has been a client since 1928; Coca-Cola since 1937; CBS since 1944, first in radio then in television. Other large and/or strategic relationships include Amazon, Apple, Carrefour, Comcast NBC, Disney, Google, Kroger, Microsoft, Nestle, News Corp., PepsiCo, P&G, Target, Tesco, Time Warner, Unilever, Verizon, Viacom, and Walmart.Nielsen is organized into two primary divisions: What Consumers Watch (~35% of global revenues) which primarily services the media, telecommunications and technology industry interests; and What Consumers Buy (~65% of global revenues) which primarily serves consumer packaged goods, retail, financial services and automotive industries.