Shirley Yager Email and Phone Number
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Evaluate Growth Opportunities & Markets | Define Products | Develop Go-to-Market Strategies & PlansI'm a pro at evaluating, quantifying, and validating new markets, business opportunities, and launching products. As a versatile executive with breadth of experience in strategic planning, market research & analysis, marketing communications, product management, and business development, my work ranges from business case analysis of new ideas and concepts, to the definition of products, to the development of marketing communications strategies that generates awareness, interest, and drives adoption. My strategic and analytic capabilities produced the following results and accomplishments:• The development of new products and services.• Transforming the voice of the customer into stories and requirements that inspire an emotional connection and a call to action.• The go-to-market launch of several products into new and adjacent markets.• Capturing new customers and growing revenues from new businesses.• Establishing channels and partnerships to address cooperative opportunities.• The creation of new business units to target specific markets and business opportunities.• Evaluation and implementation of venture capital equity investments, acquisitions, and joint venture partnerships.I have insight into a variety of different markets and technologies, including among others: mobile/wireless applications/services; autonomous vehicles and drones; multimedia; telemedicine and healthcare services; Internet of Things (IoT); fleet management; artificial intelligence (AI); SaaS, cloud, and enterprise software/services; cybersecurity; government; flat panel displays; quick service restaurants and hospitality. As is evidenced by the number of different markets and technologies I have evaluated and the number of different roles I have taken on, I can quickly become a subject matter expert and formulate effective strategies to achieve business goals and objectives.
Qualcomm
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Director, Product ManagementQualcomm Aug 2019 - PresentSan Diego, Ca, UsDefine and manage Qualcomm Technology Licensing's product strategy for the core business and emerging areas as part of the Strategy & Analysis team. Evaluate new growth areas and M&A opportunities, make recommendations for options, and develop implementation strategies. Collaborate across Qualcomm's business units and many cross-functional teams for executive management alignment, buy-in, and to achieve strategic goals.
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Startup AdvisorExecution Matters Sep 2018 - PresentRolling up my sleeves to help technology startups execute on their ideas and bring their product/technology to market by:- Identifying the right product-market fit- Conducting market research and analysis, competitive intelligence, turning information into actionable tasks- Defining product requirements- Solidifying marquee customer/partner relationships- Creating go-to-market launch strategies- Resolving business operational matters. I wear multiple hats by serving in an executive role and as an individual contributor for these startups. After all, Execution Matters!
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Director, Product MarketingHm Electronics (Hme) Jun 2016 - Nov 2017Led Product Management and Marketing as a member of the Executive Team for a global design, manufacturing, and distribution company with 800+ employees to define and develop new ideas/concepts into products for a number of different niche markets. Identified new products/business opportunities and transformed existing product lines by defining next generation hardware and software, resulting in 2 new product launches within one year while managing 3 new major product development efforts.Managed and motivated a team of 10+ professionals to evaluate new business and product opportunities, create strategies for current and new products, and prepare and execute go-to-market launch plans. Collaborated closely with Chief Strategy Officer, Corporate Development, Engineering leadership, domestic and international Sales teams, and other cross-functional groups to ensure product strategy aligns with roadmap, manufacturing capabilities, and company strengths.
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Head Of Strategy, Product Marketing, And Business DevelopmentKelzal (Qelzal Corporation) Nov 2015 - Sep 2016San Diego, Ca, UsManaged all business aspects of an early stage, pre-revenue startup developing and commercializing new technology for drones.Pursued a $13 billion emerging market opportunity for a 3-person startup company and established strategic customer relationships, defined requirements, assessed competitive landscape, and designed product and marketing strategies.Refined investment pitch for equity investors, identified unique technology differentiators, established brand recognition and management team credibility to raise $2M seed round of funding from angel and venture capital investors.Captured $250K in government contracts to secure funding for R&D, prototype development, and business operations. -
Director, Strategic Business Development And Marketing (Office Of The Chief Scientist (Ootcs))Qualcomm Dec 2013 - Nov 2015San Diego, Ca, UsExercised my entrepreneurial spirit and owned P&L responsibilities for the growth and development of new businesses/products; validated the market potential of technologies in R&D; oversaw marketing, sales/lead generation, product management, and commercialization.Created the market entry strategies, go-to-market plans, and established channel partners for 2 product launches resulting in sales and early stage revenues from (1) a SaaS and cloud-based enterprise software product, and (2) an audience engagement technology.Served as business lead to quantify and assess market potential, competition, and technology gaps for 6 R&D project in various stages of market readiness, provided guidance and direction on projects to multiple engineering teams.Drove adoption and sales by developing and implementing marketing plans and managed budget for branding and messaging, web presence, search optimization, social media, trade shows and conferences, and all pertinent creatives and marketing collateral.Led a cross-functional team of 20+ individuals to collaborate across multiple business units to garner buy-in, executive management approval, and to ensure alignment on strategies and marketing mix.
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Director, Business Development (Qualcomm Government Technologies (Qgov))Qualcomm Jan 2007 - Dec 2013San Diego, Ca, UsIn a 3 year period, increased revenues by building trust and relationships with 4 new U.S. Government customers and closed contracts valued at over $30 million. Identified gaps in several technology areas and created a targeted marketing strategy for defensive mobile phone applications and in secure and special communications; developed the go-to-market strategy, branding/messaging, and ascertained the right customers with whom to partner and grow these areas.Led a 30-person cross-functional team to manage all aspects of the customer relationship, account management, winning new government programs; integrally involved in technical exchange meetings, deliverables, product roadmaps, identifying new features and capabilities, and the resolution of business and technical issues. Originally recruited into QGOV to validate and quantify opportunities in the public safety market; identified an acquisition candidate, performed the accompanying due diligence, and coordinated with cross-functional team across several business units. U.S. Government Security Clearance: DOD TS/SCI, Counterintelligence Polygraph
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Manager, Product Marketing (Qualcomm Mems Technologies (Qmt))Qualcomm Jan 2005 - Jan 2007San Diego, Ca, UsSubject matter expert on flat panel display industry, presented to executive management on market trends and competitive environment, and formulated product and marketing strategies to stimulate adoption of a disruptive display technology by consumer electronics OEMs.After assessing and analyzing a number of specific markets and applications for a new flat panel display technology known as iMod (later Mirasol), identified the first launch product given specific engineering and business constraints.Established brand recognition and influenced adoption of new flat panel display technology by consumer electronics OEMs by developing and implementing an integrated marketing communications strategy to include display industry specific messaging and positioning for trade shows, conferences, press, media/industry analyst relations, and creatives.Supported go-to-market launch plans by creating a marketing pull strategy, customer/user experiences, demos, product launch plans, and built relationships with several mobile application developers.Conducted all market research and competitive analyses, resulting in timely market intelligence and insights that led to key decision making.
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Staff Marketing AnalystQualcomm Ventures Jan 2001 - Jan 2005San Diego, Ca, UsReviewed, evaluated, and analyzed hundreds of business plans from startup companies desiring equity investment and/or acquisition and performed the accompanying due diligence, business case validation, market research, and competitive analysis. Specifically looked for strategic business opportunities to cultivate and extend Qualcomm's competitive advantage, technological reach, and entry into new and adjacent markets. Prepared presentations with recommendations to executive and senior management team for equity investment or acquisition consideration.Managed market research budget and negotiated contracts with research vendors. -
Senior Marketing Analyst (Qualcomm Enterprise Services (Qes))Qualcomm Mar 1997 - Jan 2001San Diego, Ca, UsAssessed and analyzed entry into new markets (automotive and consumer telematics, heavy equipment, transportation, telemedicine and healthcare, location based services, telemetry, and SCADA, just to name a few) to develop strategic plan for 2X revenue growth within 4 years.Results and accomplishments include:(1) Entry into new telematics market and the creation of the Wingcast joint venture with Ford Motor Company.(2) Entry into the heavy equipment market and a new product development effort.(3) Creation of the Qualcomm Life business unit to nurture wireless health opportunities.Managed primary and secondary research, competitive analyses, and served as a key lead member of the Product Development Process Improvement effort.
Shirley Yager Skills
Shirley Yager Education Details
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San Diego State UniversityMarketing And Business Administration -
San Diego State UniversityBusiness Administration And Management
Frequently Asked Questions about Shirley Yager
What company does Shirley Yager work for?
Shirley Yager works for Qualcomm
What is Shirley Yager's role at the current company?
Shirley Yager's current role is Board Member, Business Strategy, Market Research & Analysis, Marketing, Product Management, Business Development & Growth.
What is Shirley Yager's email address?
Shirley Yager's email address is sy****@****omm.com
What is Shirley Yager's direct phone number?
Shirley Yager's direct phone number is (858) 587*****
What schools did Shirley Yager attend?
Shirley Yager attended San Diego State University, San Diego State University.
What are some of Shirley Yager's interests?
Shirley Yager has interest in Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Home Decoration, Health, Children, Cooking, Electronics.
What skills is Shirley Yager known for?
Shirley Yager has skills like Business Strategy, Strategic Planning, Market Assessments, Competitive Analysis, Market Research, Product Management, Product Marketing, Go To Market Strategy, Product Launch, Introducing New Products, Integrated Marketing Communications Planning, Business Development.
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