An expert VP marketing, with over 20 years of experience in representing leading global brands in Israel. I am a member in Ledico's board of management, responsible for all business plan and monitoring in the organization. Ledico, represents Bosch GmbH, active in many sectors: Automotive aftermarket, power tools, thermo technology PV, security systems, DC ibusiness, car multimedia and lifts.My role is wide, a key player in all strategic decisions regarding product range, suppliers, entering new sectors and activities. In addition, I am the top decision maker on all company's marketing: Communication, digital activities, campaigns, catalogues, website, tradeshows & PR.