Clients: Asahi Superdry, Peroni, L’Oreal, Coty, Maybelline New York, Rimmel, Max Factor, The Financial Times, adidas, Virgin, PepsiCo, San Miguel, Caterpillar and many more About:Electrify creates 360 holistic brand experiences and integrated campaigns, bringing brands to life authentically through engaging storytelling and culture across real world events and digital touchpoints, seamlessly.My Role:Being passionate about authentic brand storytelling and audience engagement through every touchpoint, I've led all Electrify’s creative concepting and pitches for clients and new business across print, social, digital, brand experiences, installations and event projects.I've grown the agency's superb creative and production talent roster, scouting exceptional talent globally then directing and managing the creative development of all projects from concept through to evaluation. Adept at developing and pitching premium design concepts for both digital and real world environments, I'm used to presenting to/ interfacing with clients regularly as well as briefing and mentoring 2D and 3D designers, illustrators, tech partners, contractors, build partners and freelancers alike. Often leading creative across multiple accounts / various channels per project in parallel and very comfortable juggling priorities, team resource mgmt and overseeing traffic control/ staying within creative and production budgets and efficiency targets.

Author of: "Experiential Marketing, a practical guide to interactive brand experiences", 2nd edition. Kogan Page, December 2017.

Consultant producer/ creative to Soho House Group planning and managing various promotional marketing and digital marketing strategies including the launch of Pizza East venues, Cheeky salons, Concrete, and the promotion of various gigs such as Florence & the Machine DJ sets etc.

Clients: Barbie (Mattel), Haagen Dazs, LoveFilm, L’Oreal Luxe, Kiehls, Viktor & Rolf, YSL, Urban Decay, Juicy Couture, Fiat, Anchor, Nike, Jack Daniels, Universal, Beats by Dre, Fitness First, Relentless, T-Mobile, Casio, Belvedere, Moet & Chandon, Dairy Crest, Nationwide, TK Maxx, Argos and many moreAgency Clients: Mindshare, Maxus, MEC, MediaCom, Kinetic, OMD, Saatchi & Saatchi, Freud, Publicis, Talon and many moreAbout:Blazinstar Experiential is a pioneering and award winning creative studio, based in London and NYC and operating globally. Working with b2c brands on immersive live brand experiences, social media content and integrated campaigns. My role:I structured the narratives for all pitches and client presentations as well as taking pride in producing world class experience design driving creativity across set design and every touchpoint within integrated campaigns and immersive events. I translated strategic insights into consumer-facing experiences, award winning through the line ideas and world-class production.I grew and managed a multidisciplinary team of 3D & 2D designers, illustrators and producers in-house and managed a roster of global freelance talent servicing numerous accounts in parallel both brand direct and via network agencies. Day to day I led and managed the creative team and was responsible for all brainstorming, workshops, client presentations, production and post production end to end. I defined and delivered pioneering brand experience frameworks, unique creative development methodologies, thought leadership and instilled innovation into all the agencies creative content; providing the creative team with mentorship, direction and leadership in matters related to design, set production, experience design and content. As agency co-founder I was instrumental in pioneering Experiential Marketing as a discipline and growing the agency from 4 people at inception in 2005 to 40+ when I left in 2013.

Polydor Records, is a British record label that operates as part of Universal Music Group.Artists included: Miss Dynamite, More Fire Crew, Girls Aloud, Sopie Ellis Bextor, Daniel Bedingfield.Responsibiltiies:-Working alongside the promotions managers within the promotions department to coordinate promotional materials (BETA videos, Press Packs etc) and assist in general logistics.-During less busy periods, I was also volunteering to assist other departments within Polydor such as A&R, Finance & Legal, and Marketing.