Xiaowei Zhan Email & Phone Number

London Area, United Kingdom

Deliver strategic responses to client RFI/RFPs to drive growth opportunities Cross-functional collaboration to build fit-for-purpose solutions for clientsProject management on key deliverables including presentations, written response and commercials

London, United Kingdom

As part of the growth team, I am responsible for delivering consultancy and deployment for brands and agencies of innovative marketing and technology services. Key responsibilities include:- Collaborate with sales and account teams to grow new and existing client relationships by developing pitch decks and responding to client RFI/RFPs- Build solutions for marketing execution across processes, technology and people and present value with measurable outcomes- Coordinate cross-functional team across agencies, implementation, technology and commercial divisions to ensure delivery of solutions - Provide best practice across accounts and share insights through analysis of the latest consumer shifts and market trends Meanwhile, I work as an in-house SME managing digital and eCommerce-specific projects to help brands maximise growth in the online environment. Key responsibilities include:- Create an entirely new business model to meet customer demands for eCommerce content creation & syndication, fulfilment, ads bidding and performance reporting- Manage new business development, team building, governance setup, agency partnerships and commercial negotiations on eCommerce-focused projects- Oversee operation workflow across agencies, Procurement, creative studio and Ads Ops to drive conversions through changes on product content pages- Identify best practices and optimisation potentials of process improvement through performance analytics

Paris, Île-De-France, France

• Consulted for worldwide FMCG clients to establish concrete market entry strategies into China's eCommerce platforms, delivering market research on eCommerce platforms ( i.e. market share, growth%, risks and opportunities, service ecosystem, content optimisation) in specific categories such as Beauty, Mother & Baby, Pet Food, Wine & Spirit• Collaborated with eCommerce marketplaces such as Alibaba and Amazon to develop best practices and customer acquisition strategies

Paris Area, France

Founded by Fast-up Partners in 2014, Seelk is one of the world's first Amazon agencies certified to provide technology and expertise to help brands deliver through the strategy to campaign execution.• Developed client portfolio and drove their revenue growth on Amazon through the 3rd party advertising and agency services• Managed the sales process from researching, sourcing, engaging and closing leads (recruited the first million-dollar client within three months)• Stay current with digital advertising trends, best practices and eCommerce fundamentals to drive thought leadership amongst prospects and customers• Grew client lifetime value by proposing scalable solutions and identifying up-sell opportunities with the operation team

Paris Area, France

• Designed and launched an Amazon-exclusive brand in the fashion and apparel category• Built strategic business plan based on research and analysis on European consumer behaviours, eCommerce trends and competitors products on Amazon• Defined the operational model and managed execution from Supply, marketing operation, and product activation on Amazon EU platforms

Paris Area, France

• In charge of SEM, GDN (Display, Remarketing, Youtube) and Yahoo channels for 6 countries (Kenya, Ghana, Tanzania, Uganda, Bangladesh and Myanmar) with monthly budget over €100K• Responsible for improving channel performance by applying massive methods of campaign optimization to reach monthly targets• Supervising newly launched battles and projects, and delivering detailed performance report based on expected KPIs for top management• Performing A/B Testing on new optimization approaches and deploying the best practices, in close collaboration with internal technicians, Google and partners companies• Cooperating with local and international GDN & SEM teammates to develop & establish fully automated campaign structures

Master’S Degree, International Business

Courses: Strategic Mergers & Acquisitions | Strategic Management Buyouts | Strategic Offshoring | Branding Strategies in Consuming Goods

Bachelor'S Degree, Law

Exchange, International Business, Top 1%