Xiaowei Zhan Email & Phone Number

London Area, United Kingdom

Deliver strategic responses to client RFI/RFPs to drive growth opportunities Cross-functional collaboration to build fit-for-purpose solutions for clientsProject management on key deliverables including presentations, written response and commercials

London, United Kingdom

As part of the growth team, I am responsible for delivering consultancy and deployment for brands and agencies of innovative marketing and technology services. Key responsibilities include:- Collaborate with sales and account teams to grow new and existing client relationships by developing pitch decks and responding to client RFI/RFPs- Build solutions for.

Paris, Île-de-France, France

• Consulted for worldwide FMCG clients to establish concrete market entry strategies into China's eCommerce platforms, delivering market research on eCommerce platforms ( i.e. market share, growth%, risks and.
• Collaborated with eCommerce marketplaces such as Alibaba and Amazon to develop best practices and customer acquisition strategies

Paris Area, France

• Founded by Fast-up Partners in 2014, Seelk is one of the world's first Amazon agencies certified to provide technology and expertise to help brands deliver through the strategy to campaign execution.
• Developed client portfolio and drove their revenue growth on Amazon through the 3rd party advertising and agency services
• Managed the sales process from researching, sourcing, engaging and closing leads (recruited the first million-dollar client within three months)
• Stay current with digital advertising trends, best practices and eCommerce fundamentals to drive thought leadership amongst prospects and customers
• Grew client lifetime value by proposing scalable solutions and identifying up-sell opportunities with the operation team

Paris Area, France

• Designed and launched an Amazon-exclusive brand in the fashion and apparel category
• Built strategic business plan based on research and analysis on European consumer behaviours, eCommerce trends and competitors products on Amazon
• Defined the operational model and managed execution from Supply, marketing operation, and product activation on Amazon EU platforms

Paris Area, France

• In charge of SEM, GDN (Display, Remarketing, Youtube) and Yahoo channels for 6 countries (Kenya, Ghana, Tanzania, Uganda, Bangladesh and Myanmar) with monthly budget over €100K
• Responsible for improving channel performance by applying massive methods of campaign optimization to reach monthly targets
• Supervising newly launched battles and projects, and delivering detailed performance report based on expected KPIs for top management
• Performing A/B Testing on new optimization approaches and deploying the best practices, in close collaboration with internal technicians, Google and partners companies
• Cooperating with local and international GDN & SEM teammates to develop & establish fully automated campaign structures

Master’S Degree, International Business

Courses: Strategic Mergers & Acquisitions | Strategic Management Buyouts | Strategic Offshoring | Branding Strategies in Consuming Goods

Bachelor'S Degree, Law

Exchange, International Business, Top 1%