Shirley (Shirs) Sosa • Edtech Email & Phone Number

Washington, District Of Columbia, United States

Currently, I am working on the redesign of the institutional website for the Education division's life skills initiative.I work collaboratively with the initiative and communications team of the education division.

Experienced UX Designer with a strong skills in UX Research, specializing in creating data-driven, user-centered solutions that deliver impactful results. Since 2019, I have been deeply involved in all stages of the design process, from initial research to final prototyping, with a particular emphasis on understanding and enhancing the user experience.◾ UX Research & Analysis: Expertise in conducting qualitative and quantitative research, including user interviews, surveys, and usability testing, to uncover insights that inform design strategies. Skilled in creating user personas, journey maps, and experience flows that align with business.objectives.◾Prototyping & UI Design: Proficient in designing high-fidelity prototypes using Figma, with a focus on creating intuitive, visually appealing interfaces that improve user engagement. Adept at iterating designs based on user feedback and testing results.◾Product Ownership: Experience in taking on the role of Product Owner, leading cross-functional teams, and collaborating with developers to ensure the successful execution of product vision. Capable of managing backlogs, setting priorities, and aligning stakeholder expectations.◾Conversational UX: Skilled in designing conversational interfaces that enhance user interaction, providing seamless and intuitive communication experiences across platforms.🌟Improve the user experience when navigating an institutional website by reducing the abandonment rate. This result was driven by in-depth user research, usability testing, and close collaboration with cross-functional teams to iterate on design solutions that generate a balance between user needs and business objectives.

🌟 We are an innovation and technology lab that seeks to balance exceptional user experiences with effective business conversions.Corporate Services:◾UX Design◾UX Research◾UI/UX design for web and mobile ◾UX Testing◾UX/UI Design Auditics◾Accesibility and Heuristics evaluation◾Service Design◾Development of the design concept ◾Development of design strategy◾MVP Development◾Idea LabWe work together? ✨ hi.garabatos@gmail.com

Washington, District Of Columbia, United States

In my role as a UX Designer for the Education division, I was responsible for leading the design and development of user-centered digital experiences that support the organization’s educational initiatives. My contributions included:◾User Flow Design: Established clear and efficient user flows that guided the design process, ensuring seamless navigation and intuitive user experiences across all educational platforms.◾High-Fidelity Prototyping: Designed interactive, high-fidelity prototypes using Figma, which served as a crucial tool for stakeholder alignment and user testing, leading to informed design decisions.◾Vendor Coordination: Managed general coordination with external vendors, ensuring that all project milestones were met on time and within budget, while maintaining a consistent design vision. Provide logistical support and support in user testing sessions.◾Website Redesign: Led the complete redesign of the 21st Century Skills website, enhancing the site's usability and aligning it with the latest UX best practices, resulting in improved user engagement.◾Project-Based Web Design: Provided ongoing support for the design of educational web pages and sub-pages, ensuring that each project’s objectives were met through effective UX and visual design strategies.

Perú

In this role, I led key initiatives aimed at optimizing operations and enhancing business strategy through targeted research and process development. My contributions included:◾User-Centered Research & Strategy: Conducted in-depth research to identify and understand diverse user groups, uncovering key insights that informed the development of tailored business plans for each segment. This approach ensured that all user needs were effectively met and aligned with the company’s strategic goals.◾Business Plan Development: Developed comprehensive business plans for each identified user group, focusing on maximizing value and driving growth across all segments. These plans provided a roadmap for targeted marketing, sales strategies, and user engagement.◾Warehouse Optimization & Protocol Development: Led the optimization of warehouse operations by implementing efficient processes and establishing clear protocols for the valuation and management of sales items. These efforts resulted in improved inventory management and operational efficiency.◾Digital Sales Strategy & Back-End Implementation: Developed a robust digital sales plan that included the creation of back-end processes necessary for seamless implementation. This strategy enhanced the company's online presence and streamlined the digital sales workflow, contributing to increased revenue and customer satisfaction.🌟Successfully led the warehouse optimization project, which resulted in a 20% improvement in inventory turnover and a more efficient valuation process, directly contributing to increased sales and reduced operational costs.

Buenos Aires, Argentina

In this role, I successfully led and managed multidisciplinary teams, overseeing the execution of digital projects and driving marketing strategies across various sectors. My key responsibilities included:◾Leadership in Digital Project Management: Led a multidisciplinary team comprising designers and programmers, ensuring the successful management and delivery of complex digital projects. My leadership facilitated seamless collaboration between team members, resulting in high-quality outcomes that met client expectations.◾Project Management for Marketing and Design: Managed a wide range of marketing and design projects, overseeing every stage from concept to execution. My project management skills ensured that all initiatives were delivered on time, within budget, and aligned with strategic goals.◾Digital Marketing Strategy Development: Developed comprehensive digital marketing plans tailored to the unique needs of companies in diverse sectors, including industry, services, and retail. These plans focused on enhancing brand visibility, driving customer engagement, and increasing ROI for clients.🌟Leveraging my expertise in digital marketing, I successfully opened a new business line dedicated to digital marketing services, expanding the company’s offerings and establishing a strong market presence in this area. This achievement underscored my ability to identify and capitalize on growth opportunities, driving business success.

Ux Designer, Bootcamp

Marketing & Innovation, Business, Management, Marketing, And Related Support Services, Bachelor

Marketing, Marketing, Technical Professional