An experienced creative leader with 14+ years in content production, growth, and brand marketing. My key areas of expertise are advertising, 2D/3D animation, and design project management based on data-driven decision-making. I established production departments and creative services for fast-growing companies in highly competitive global markets. I have a track record of leading in-house cross-functional teams of up to 35+ professionals, managing comprehensive remote teams, and coordinating dozens of contractors. My superpower is to build creative workflows, from strategy to execution, that drive business results.Skills: Team management | Creative direction | Content production | Cross-functional coordination | Digital marketing | Project management | Agile | Communication | Data-driven decision making | 2D/3D animation | Video Production | Performance/UA marketing | Brand awareness | Process optimization | Workflow development | Growth marketingAchievements:Founded EdTech startup Lalabook produces edutainment content for kids 2-7 years:— Assembled and led a 70+ remote team, producing 140+ min of animation, 2 apps, and game in 18 months;— Boosted the YouTube channel to 5M+ views in 3 months;— Reached a 40M+ audience and increased brand awareness x10 in one year;Restructured the creative production department for a global FinTech company:— Built, managed, and inspired a 35+ team; — Increased output by 150-275% annually over 3 years;— Contributed to a 2x annual user base growth for 3 consecutive years, meeting ROI.Hobby:I'm an AI enthusiast passionate about integrating AI tools (ChatGPT, Stable Diffusion, Midjourney) into the creative process. I seek a creative leader role in digital marketing or content production in EdTech, edutainment, HealthTech, GameDev, or any company with a valuable product. Feel free to connect with me to explore potential collaborations.
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Creative ProducerTigi & T-EcoYerevan, Am
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Creative ProducerLalabook Nov 2020 - PresentThe studio produces edutainment content for kids 2-7 years. 41 episodes, 4 apps, audience 40M+ — Developed a concept of new edutainment content by researching post-pandemic market trends and analyzing 100+ kids' products, pitched and raised $115k in funding;— Assembled and led a 70+ remote team by streamlining production processes from script to release, producing 40+ 2D/3D animation projects (140+ min) within 18 months;— Boosted YouTube channel views by 5M+ in 3 months by implementing a data-driven content strategy, achieving a 450% growth in subscribers;— Raised CTR by 70% and improved audience engagement by 190% in 2 months through market research and utilization of best practices for content development and SEO optimization;— Enhanced brand awareness 10x in 1 year, evidenced by increased branded search terms, via the execution of a long-term brand communication and distribution strategy reaching a 40M+ audience;— Implemented Agile Scrum methodology for an 18+ remote team, increasing work efficiency and enabling the launch of an MVP with 40+ levels in 3 months. -
Head Of Creative ProductionDataduck Nov 2016 - Feb 2020CyprusInternal marketing agency of a global FinTech company: 80М+ traders, $211M monthly turnover. — Scaled the creative production department to provide a steady creatives stream for paid marketing in 130+ countries, increasing output by 150-275% annually over 3 years;— Led and motivated 35+ talents, established 5 cross-functional teams, including design, creative and video production, managing, inspiring, and promoting team leaders; — Implemented Agile Scrum methodology, improving team coordination and enhancing communication with cross-functional stakeholders through Asana/Jira, decreasing project execution by 40%;— Fostered process optimization, implementing automation, standardization, and balancing in-house and contractor tasks, resulting in a 2-5 times production cost reduction;— Established a video production group, achieving a monthly output of 700+ creatives and generating 18,000+ video ads, contributing millions in revenue for the company;— Built a localization process in 28 languages for MENA, LATAM, Asia, Africa, and CEE regions, bringing the translation volume to 1.3M words/year;— Contributed to product growth by providing creatives using best practices and a data-driven approach, resulting in a 2x annual user base growth for 3 consecutive years, meeting ROI. -
Head Of Product MarketingSoloway May 2014 - Oct 2016Adtech platform for performance marketing: 30k+ campaign, 6.5M+ sales, 4B+ leads— Led a product marketing team of 5 specialists, managing, training, and art-directing;— Increased brand awareness from 6% to 60% in 2 years as measured by customer surveys by leading brand-amplification activities and implementing brand identity across marketing channels;— Boosted new leads by 230% in 6 months through a website redesign and ad campaigns, collaborating closely with the sales team to optimize the conversion funnel. -
Head Of Brand DesignIdealist Production Feb 2012 - Apr 2014Boutique branding agency for small business— Executed 30+ brand identity projects: conducted market research and customer development, created logos and visual identity systems, codified guidelines, and developed brandbooks. -
Head Of Brand MarketingГк Internest May 2009 - Apr 2011Established and developed brand marketing for Internest Group (AdTech platforms AdRiver and Soloway) -
Art DirectorDepot Wpf Apr 2008 - Dec 2008 -
Art DirectorRedbrand Sep 2006 - Jan 2008
Alexander Shiryshev Skills
Alexander Shiryshev Education Details
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Automated Information Processing And Control Systems
Frequently Asked Questions about Alexander Shiryshev
What company does Alexander Shiryshev work for?
Alexander Shiryshev works for Tigi & T-Eco
What is Alexander Shiryshev's role at the current company?
Alexander Shiryshev's current role is Creative Producer.
What schools did Alexander Shiryshev attend?
Alexander Shiryshev attended Novgorod State University Named After Yaroslav-The-Wise (Novsu).
What skills is Alexander Shiryshev known for?
Alexander Shiryshev has skills like Project Management, Team Management, Marketing, Digital Marketing, Marketing Management, Production Management, Video Production, Online Marketing, Process Engineering, Process Optimization, Process Automation, Online Advertising.
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