Alexander Shiryshev Email & Phone Number

Yerevan, Am

The studio produces edutainment content for kids 2-7 years. 41 episodes, 4 apps, audience 40M+ — Developed a concept of new edutainment content by researching post-pandemic market trends and analyzing 100+ kids' products, pitched and raised $115k in funding;— Assembled and led a 70+ remote team by streamlining production processes from script to release, producing 40+ 2D/3D animation projects (140+ min) within 18 months;— Boosted YouTube channel views by 5M+ in 3 months by implementing a data-driven content strategy, achieving a 450% growth in subscribers;— Raised CTR by 70% and improved audience engagement by 190% in 2 months through market research and utilization of best practices for content development and SEO optimization;— Enhanced brand awareness 10x in 1 year, evidenced by increased branded search terms, via the execution of a long-term brand communication and distribution strategy reaching a 40M+ audience;— Implemented Agile Scrum methodology for an 18+ remote team, increasing work efficiency and enabling the launch of an MVP with 40+ levels in 3 months.

Cyprus

Internal marketing agency of a global FinTech company: 80М+ traders, $211M monthly turnover. — Scaled the creative production department to provide a steady creatives stream for paid marketing in 130+ countries, increasing output by 150-275% annually over 3 years;— Led and motivated 35+ talents, established 5 cross-functional teams, including design, creative and video production, managing, inspiring, and promoting team leaders; — Implemented Agile Scrum methodology, improving team coordination and enhancing communication with cross-functional stakeholders through Asana/Jira, decreasing project execution by 40%;— Fostered process optimization, implementing automation, standardization, and balancing in-house and contractor tasks, resulting in a 2-5 times production cost reduction;— Established a video production group, achieving a monthly output of 700+ creatives and generating 18,000+ video ads, contributing millions in revenue for the company;— Built a localization process in 28 languages for MENA, LATAM, Asia, Africa, and CEE regions, bringing the translation volume to 1.3M words/year;— Contributed to product growth by providing creatives using best practices and a data-driven approach, resulting in a 2x annual user base growth for 3 consecutive years, meeting ROI.

Adtech platform for performance marketing: 30k+ campaign, 6.5M+ sales, 4B+ leads— Led a product marketing team of 5 specialists, managing, training, and art-directing;— Increased brand awareness from 6% to 60% in 2 years as measured by customer surveys by leading brand-amplification activities and implementing brand identity across marketing channels;— Boosted new leads by 230% in 6 months through a website redesign and ad campaigns, collaborating closely with the sales team to optimize the conversion funnel.

Boutique branding agency for small business— Executed 30+ brand identity projects: conducted market research and customer development, created logos and visual identity systems, codified guidelines, and developed brandbooks.

Established and developed brand marketing for Internest Group (AdTech platforms AdRiver and Soloway)