I am an advertising and communications professional with over 25 years of experience across the Middle East, India, West Africa, and Europe.My forte is change management for advertising agencies, focusing on optimizing business structures and developing talent to align with evolving market & client needs. I have set up and managed two fully integrated advertising agencies in Dubai with full P & L management, incorporating ATL, BTL, Experiential, and Activations, and leading them as profit centres with significant turnovers.I am the creator and producer of "Camp Ka Champ," the UAE & Middle East's first and only talent hunt for blue-collar workers. Over the course of 8 years, I grew the initiative from 30 participants to over 300, with an audience turnout exceeding 250,000 across the 3-month campaign. This unique program helped me develop deep skills to engage grassroots communities and manage large-scale, impactful events. Throughout my career, I have developed strong skills in brand, marketing, and corporate communications, managing campaigns that deliver measurable impact across various sectors including telecom, financial services, FMCG, and luxury products. My global experience, having worked in markets like France, Holland, West Africa, India, and the UAE, allows me to offer a unique perspective on strategic communications and marketing.Fluent in both English and French, I am adept at navigating multicultural environments, offering a global strategic outlook to build sustainable communications solutions.I have authored two books of short stories (in English and French) based on our collective experiences during the Covid pandemic.
