Ivan Shishkin Email & Phone Number

Achieved 180% YoY revenue growth and raised gross margin from 3% to 12%— hired 9 C-level A-players— transitioned the product from quick-and-dirty no-code tools to reliable technologies— raised AOV +62% without CR-to-purchase drop

Breda, North Brabant, Netherlands

+29% YoY MRR and +$Xm cross-sell revenue — reorganized team structure and hired 3 PMs along with 3 data analysts — set up a new experiments process giving 10x learnings — developed a new retention strategy that led to +7% LTV(2m) — implemented cross-sell process with Talent Inc (parent company)

Moscow, Russian Federation

Launched new business unit (online group lessons for kids) from scratch to 4k customers and product-market fit — built marketing and pricing strategy, sales funnel, educational product and customers service — hired managers for all departments with 70% A-players rate — built a positive unit economy with 60% gross margin (compared to 35% benchmark) — achieved positive EBITDALaunched new product (e-workbook for state schools) from scratch to 45k users — hired the whole team: product, content, sales, and operations (30 team members) — negotiated commercial and b2g terms for product distribution — tested three monetization models (b2c, b2b, and b2g), signed 3 b2g contracts in Russia and Kazakhstan

Moscow

Product marketing and product management:— funnels optimization;— users activation and intensity rates increasing;— ARPU boosting;— hypothesises generation and testing;— A/B tests, custdev, CJM, user stories, job stories.

Moscow

Technical part:— payment systems integration;— conversion to successful payment increase;— number of payment errors descrease.Business part:— contracts with acquirers;— acquiring fee optimisation;— alternative payment methods implementation.

Москва, Россия

Financial analysis and forecasting:— reports automatisation;— revenue and economic revenue forecasting;— marketing activities analysis;— loyalty program analysis;— plan/fact reports.