Shital Lakhani Email & Phone Number

New York, NY, US

• Evaluated commerce platforms and built Shopify site using 3rd party integrations to streamline shipping, communication and customer service.
• Created and executed marketing strategy which increased conversion to 11% and return conversion to 4%.

Brooklyn, NY, US

CMS & COX Communications

New York, NY, US

• Spearheaded product vision and creation of digital marketplace to elevate the user search experience, reduce booking time and streamline the event venue and vendor booking process.
• Initiated customer acquisition strategy to drive customer engagement via content rich site growing the target audience 40% from 2020-2021.
• Identified and negotiated technology partners, best in class SAAS and 3rd tools for creation of BLACE 2.0.
• Helped scale operations by identifying actionable metrics and infrastructure tools to support the sales and real estate / vendor acquisition strategy.
• Facilitated all legal, compliance, accounting and CRM tech.
• Streamlined activities within the organization based on theprioritization of the senior management team, up-leveling whenneeded and jumping in to move things forward where necessary.

• Negotiated contracts and pricing for new vendors and products for a $5MM renovation in 2015
• Spearheaded launch of hotel banquet business including rebranding, site design and staffing while creating bespoke banquet events
• Implemented reporting, workflow controls, and document management system to increase cross-team productivity and consistency
• Revitalized creative marketing collateral for Sales team driving consumer awareness and traffic to promote stronger bookings to the property
• Advised management on more effective communication and reporting protocols

• Milton & Goose produces high-end, handcrafted children's kitchens with a focus on non-toxic and eco-friendly materials
• Analyzed digital business-to-business needs and transformed the dropship order process; Worked with Shopify and Bold engineers to customize the site for a more cost-effective and streamlined experience
• Addressed customer service needs by collaborating with Shopify engineers to implement and integrate Zendesk

• Ministry of Curry is a lifestyle blog focused on the latest cooking trends, recently featured in the Washington Post, Oprah.com and many more publications
• Collaborated with founder to define brand identity, content styling and editorial direction while identifying opportunities to optimize site
• Performed competitive analysis to grow website 140% by adding 1.36M visitors and 130% rise in views with 2.51M views in 2018
• Accelerated Facebook followers 650% by adding 150K followers in 2018
• Accelerated Instagram page 755% by adding 8.5K visitors in 2018
• Boosted Pinterest page 210% by adding 1.55M visitors in 2018

New York, New York, US

• A lifestyle brand that features the nation’s premiere wedding destination for brides-to-be
• Collaborated with C-level Executives to define the digital product strategy based on KPIs that supported current trends, user needs and business OKRs
• Lead cross-functional team through Agile product development cycle from discovery through development and testing
• Managed design and IT resources to ensure successful integration, quality and timeliness of delivery

Ashburn, Virginia, US

• A digital transformation firm specializing in end-to-end IT servicesClient List: Morgan Stanley Smith Barney – Joint Venture Integration | UBS – Service Excellence New Account Opening Package | Mizuho Corporate Bank –.
• Supported Senior Management in Wealth Management Operations to assess and track Morgan Stanley Smith Barney’s high priority integration activities and execute plans to unwind unsupported financial products and systems
• Pioneered risk analysis work sessions between stakeholders to assess impact of data changes across functional areas
• Facilitated and documented Business Requirements Document workshops / Standard Operating Procedures using Catalyst methodology to review current and future state processes and identified gaps in business processes
• Gathered system requirements for High Level Design Phase of a new city-wide scheduling system including future state use cases for Con Edison
• Managed and mentored team of nine International analysts through creation and execution of 5500 test scripts for new bank interfaces

New York, NY, US

• Supported all MTV networks
• Evaluated business scenarios related to Ad Sales technology, process and workflow to formulate, develop and streamline solutions
• Managed timelines and communication with system users to ensure successful rollouts of new networks
• Spearheaded new user onboarding and training across National offices rollouts of new Networks