Shi (Flora) Tang,Mba Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

London, England, Gb

Clients: Pandora Jewelry | Jiffy Lube | Bethesda Softworks

Jericho, Ny, Us

•Provided in-depth analysis to surface strategic insights and recommendations for PCH digital products' perfection and development based on PCH 16MM+ user profiles by identifying and evaluating customer segments.•Used log level data in SQL database for consumer level analysis; uncovered customer insights to help increase customer engagement, retention and lifetime value.• Evaluated performances of all digital campaigns in Social, Organic, Paid, Direct and Display channels with Google Analytics, DoubleClick, Solve, Appsflyer, Big Query, and SQL database to make sure on-going optimization.•Designed and created customized cross-platforms dashboards with Google Data Studio.•Utilized Google Analytics Debugger to get the tagging method of each metric and create the customized report on Google Analytics.• Pulled mobile app data from SQL database and Leanplum so as to analyze mobile app performance and studied user experience.

Chicago, Illinois, Us

• Analyzed and interpreted large data sets from various platforms including Google Adwords, Sizmek, DoubleClick, Bing Ads, Centro DSP, Facebook Ad Manager, Instagram, Twitter and YouTube.• Owned campaign management, including campaign trafficking, pacing, delivery, implementation, and on-going optimizations.• Used Excel (Pivot table, V-lookup) to design and provide weekly and biweekly reporting that highlights the effectiveness of digital media campaigns including display, mobile, video, and RTB buys.• Evaluated performance of digital media campaigns by KPIs such as CPC, CPM, CTR etc. and provided strategic tactical insights and optimization recommendations to the account team.

Hempstead, Ny, Us

New York, Ny, Us

• Managed social communities across all networks including Facebook, Twitter, Instagram, and LinkedIn.• Analyzed campaign data, offered insights into performance and made effective optimization. • Created compelling posts that increased engagement by 200%, which contributed 50% increase in visits, clicks and conversions.• Established and maintained scalable process that ensure best practices in campaign and lead management.• Developed and oversaw in-depth annual and quarterly marketing strategy.

Paris, Fr

•Executed digital campaigns for clients aiming to optimize online engagement, sales conversions and lead generation.•Maintained active communications with clients to improve service quality and continuous partnership.•Worked with analytics team to interpret the data, extracted insights, and delivered recommendations to drive meaningful ROI. •Managed budget associated with social media department and forecast spend.• Extended analysis to all aspects of digital engagement to recommend enhancement to the e-commerce site, marketing strategies, social media campaigns and general impact of digital properties.

Cn

•Monitored, analyzed and reported on key social media metrics across the ecosystem, surfaced insights and provided actionable recommendations.•Bench-marked results against competitors, keeping current on key trends, industry innovations and emerging social networks.•Studied customer patterns via past campaign performance and made accordingly re-engagement marketing strategies to increase customer online activities.

Mba, Marketing

Bachelor'S Degree, International Journalism

Education record