As a professional in business and consumer insights, I provide clients with expert advice on market dynamics, including opportunities, inhibitors, and drivers, as well as marketing strategies and other market trends. Evaluating clients' needs, I create actionable plans to deliver solutions and conduct comprehensive business research and financial analysis.I interpret data obtained through both primary (survey, focus groups, in-depth interviews) and secondary research, offering insights and analysis to assess emerging industry trends related to business development, supply chain, and value chain. Using analytical and logical reasoning, I identify patterns, relationships, and trends in data collected through secondary research and primary interviews with B2B industry experts and consumers.I tailor and prioritize Standard Operating Procedures (SOPs) based on key milestones and deadlines, overseeing a team of 6 field executives and collaborating with field managers to establish competitive pricing for vendors in alignment with the company's financial goals. Managing a quality assurance program, I conduct on-site evaluations, internal audits, and customer surveys to maintain high standards.By optimizing decision-making processes and enhancing employee productivity, I streamline operations to reduce downtime. I have successfully presented project scopes to employees and executives, proposing timelines, budgets, and specifications for over 9 projects. Noteworthy achievements include assessing client needs, presenting proposals to senior executives with a 90% success rate, and surpassing customer expectations with accurate solutions delivered within 3 weeks.

Identified consulting opportunities and independently led development of proposals (in collaboration with consulting lead) to make client pitch.Designed research studies using a variety of primary research methodologies and analytical techniques. Executed tasks such as survey analysis, expert interview moderation, generation of insights from research data, etc.Assessed workloads to meet client needs. Established and optimized schedules to keep SOPs in line with demand.Prepared realistic work plans, and led the team to conduct research as per standard industry protocols.Conducted interviews with industry experts to produce focused reports on market dynamics and for accurate estimation and forecasting of market sizes.Helped clients establish market expertise in the industry by contributing market insights and analyst briefings on the basis of micro and macro analysis of markets with respect to strategic issues, opportunities, market trends and competitors’ perspectives.Prepared client deliverables for quality and consistency with the original scope and research objectives. Developed loyal and highly satisfied customer base through proactive management of client queries, generating repeat business through exceptional quality of work.Mentored and supported team to create strong workplace culture. Remedied issues and conflicts among workers by building a culture of mutual trust, focusing on employee strengths and avoiding micromanagement.Communicated with managers of other departments to maintain transparency. In concert with sales, supported new business development efforts with timely materials to showcase our experience and thinking around client problems.

Provided actionable analytics about different video genres, audience interests and content trends to help brands and video creators make better videos that resonate with their viewers.Demonstrated capability to independently execute consulting and research projects in addition to working closely in a team environment.Administered operations and managed 15 analysts/associates successfully in a fast-paced environment, to gain industrial, consumer, competitor and audience insight for establishing sensible interpretation of the digital media platform.Trained team members in strategies to meet operational targets.Led research, analysis, and presentation of data and reports. Mentored team in performing analysis and reviewed written analysis by team members.Segmented and structured the scattered team on the basis of each associate’s expertise. Created timeline benchmarks and SOPs for the team.Supervised and enabled team to improve skills, achieve daily objectives and attain advancement. Conducted weekly team meetings to motivate staff members, address concerns and questions, plan improvements, and evaluate progress toward goals.Created database from previously executed projects for reuse in ad-hoc requests, managing multiple ad-hoc projects simultaneously.Responsible for resource planning, report structuring, production strategy and conducting sales briefing.Developed PowerPoint presentations to ensure effective storytelling and present insights to clients in acomprehensible manner. Conducted periodic client reviews to understand precise requirements and deliver a better product.Single point of contact (SPOC) for data analysis, report design, project management and ad-hoc requirements communication. Coordinated with internal clients/teams (divisions) such as technology, marketing, sales and operations teams for time, project, and resource management, along with custom requirement execution.

Communicated with clients to understand specific requirements and delivered credible products based on both qualitative and quantitative market/industry research. Research reports were appreciated for their quality content, reliable analysis of quantitative aspects of the market, and for the reasoning and explanation provided via qualitative research analysis. Detailed study of each building block was done to analyze the industry trends, which were then coupled with the trends of the macro factors to forecast the overall market trends.

Conducted meticulous research and in-depth analysis based on clients' needs, while also managing client expectations to align with company capabilities. Handled generic reports in various areas as well as created customized reports with broad technical and market trends. Worked in different domains to structure the startup. Managed and mentored a team of associates/analysts. Managed 3 research domains simultaneously, working on over 3 projects at any given time. Key responsibilitiesincluded quality and accuracy assurance, product innovation, research methodology design, data interpretation, as well as tracking and communicating with domain-specific clients to obtain primary data and also drive up report sales. Formulated a new report format integrating new analytical models. Administered both custom as well as syndicated projects.Created the most appreciated team in the organization, and generated one of the best selling syndicated research reports produced by the company.

As Research Associate for two years, polished research and data analysis skills. Learned B2B research report writing, primary research, and customized qualitative and quantitative research. Handled syndicated report-making independently. Member of the panel handling fast-track consult projects.In 2014, promoted to the role of Acting Research Analyst. Handled Associates, guiding them through the various aspects of research and report writing. Focused on report structuring. Updated multiple research reports eliminating redundancy and incorporating ongoing trends to enhance the credibility and overall value of the product.

Major growth experience. Interacted directly with Research Director, Research Manager, and worked directly under Senior Research Manager, thus learning from the best. Conducted company presentations for the entire Nielsen (Sharjah). Developed basic market research and data analysis skills. Analyzed consumer behavior. Developed questionnaires for research and feedback.

Being the first experience in a job environment, focus was mainly on successfully completing the task assigned. Qualitative research analysis for mobile networks, and website usability test analysis.