Shiva Dev Email & Phone Number

United Arab Emirates

Analyzed Super Market operations, structure, and market conditions, identified improvement opportunities, and developed a restructuring plan, including new software, category management, procurement, coaching, and e-commerce platform.• Implemented software systems for efficient operations, optimize product assortment, and analyzed market trends.• Improved procurement processes, negotiated favorable terms, enhanced inventory control, and supported employees during restructuring.• Established Super Market's e-commerce platform, coordinate with developers, integrated with systems, and ensured smooth transition to online sales. Developed change management strategies and communicated benefits to stakeholders.• Monitored restructuring initiatives' progress, evaluated impact on operations, financial performance.* Launched the Distribution Vertical of Commodity and Beverages through Numeric & Weighted Distribution Coverage. Rolled out effective PJP to achieve higher strike rate and outlet penetration.

United Arab Emirates

• Responsible for developing and executing business and marketing strategies and integrated programs that drive profitable growth and increase the long term value of our brands.• Defined picture of success for every channel and the scoring metrics. Forecasted planning & collaboration with Plant team & Commercial Heads.• Strategized Must have SKU’s & Core SKU's segment wise based on seasonality and market priorities.Achievements:• Led ICC UTC Consumer promotion & sales team engagement which led to 22% growth vs PY for the period Oct- Nov 2021. Combo meals activation in Eatery during Q4 2021 and H1 2022 which led to share growth of 3% to 27%.• Activated DXB & Abu Dhabi Stadium for ICC and 40+ Concessionaries with branding and consumer engagement. (10/2021 - 11/2021).• Forecasted and launched limited edition Coke Mashmello Cans in Modern Trade. (07/2022)• Jointly Led the global campaign “Real Magic” with the Brand team which is the new Coke tagline for the next 7 years . (12/2021 - 03/2022)• 1000 New Customer recruitment drive for Eatery in UAE & Qatar during Q2 2022 and achieved 1110 Eateries & Restaurants. Grew Citrus category share (Brand Storm)through special drive& grew ND by 34% & volume by 66% in Q3 2021• FIFA Trophy Tour activation and execution in Coke Arena during May 2022. Led the Perfect store drive Q2 & Q3 project in 2022 which was a pilot and rolled in 20 stores across UAE.

Uae

• Led the Sales & Distribution of the total Food service Segment (Hotels, Restaurants, Catering Companies) for UAE. Totally accountable for both top line & bottom line growth in line with business plan. Monthly tracking of volume, territory sales, share and other parameters.• Responsible for horizontal expansion targets i.e. new business acquisition from competition as well as vertical growth target achievement in existing accounts through innovative marketing and sales ideas such as offers, discounts, activities.• Analyzed and built strategies in Key channels like hotels, IKA, QSR, Restaurants, nightlife pubs & caterers to achieve defined objectives, market share, Volume & Revenue growth. Training & Development of team members .• Led the new account on-boarding process including closing margin negotiation and understand category-wise requirements of customers. Training of bartenders/waiters for suggestive selling. Ensured Account Receivables in line with co's credit policy terms.• Developed joint business plan for all major key customers through PITA model and effective use the marketing funds to growth volume & revenue. Executed account wise national & tailor-made promotions.Achievements:• Used the PITA model to grow double digit in every strategic accounts. Gained Leadership position in Horeca channel by June 2019 to 50.2% and to 53.4% by close of 2021• Consistently grew new customers every year to grow volume & revenue. An average of 660 to 770 National & International accounts per year was recruited from 2018 - 2021. Manage a Business Revenue of USD 46 million and drive growth and grow every year consistently• Scratch & win promotion done during ICC, FIFA, Euro& yearly National promotion period. Moved 70% of the Joint Marketing funds of $ 1.2million from unconditional Investment to conditional Investment between 2018 & 2021.

Uae

• Prepared the Modern Trade sales strategy & growth plans in line with business strategy. Managed a large workforce of account managers, sales supervisors, market developers & merchandizers. Worked closely with Key Account Managers in achieving company's objective and vision.• Aligned and executed in-store consumer promotions, interventions, category management & responsible for profitable business turnaround. Provide trade information, competitor's activities and market intelligence to company & respond through counter activity.• Led the Sales & Distribution of the total Food service Segment (Hotels, Restaurants, Catering Companies) for UAE. Totally accountable for both top line &bottom-line growth in Abu Dhabi Region. Managed Account receivables in line with co's credit policy.• Responsible for Retention and Recruitment of HORECA customers and implement JBP with all Key customers. Responsible for market share growth to gain leadership in Modern Trade. Responsible for achieving planned sales by channel and customer.Achievements: • Optimized marketing spends in Modern Trade by reducing 4% of overall spends in 2017 through CFV execution.

Dubai, United Arab Emirates

Startup division for both Food & Non Foods – Distributer of Brands like Jabal Akhdar Mineral Water, Sparkle Mineral Water, Original Juice, Al Waha Juice, Carina & Lacasa Pasta, Swad Rice, Commodities & Bulk Washing PowderAlign with the principles to drive Numeric Distribution and Revenue growth

Muscat & Salalah

Dubai, United Arab Emirates

• Assist with department coordination, interviewing, developing, motivating, promoting, and retaining staff.• Meet regularly with the team to identify areas of improvement and review career path progress utilizing the Sales Trainee specific Professional Development Plan.• Lead the team to mastery of the sales process, systems, and product knowledge.• Ensures CRM is up to date with accurate information and opportunities.

Chennai, Tamil Nadu, India

• Present, promote and sell products/services using solid arguments to existing and prospective customers.• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs.• Establish, develop and maintain positive business and customer relationships.• Expedite the resolution of customer problems and complaints to maximize satisfaction.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General, A

Team Leader in Project work assignments review

Bachelor Of Arts (B.A.), Economics, B

Education record