• Developed a Gen AI powered contextual image generator to accelerate the product package design process for a Japanese beverage company• Empowered global expansion through a unified analytics platform, unlocking actionable insights across eight markets to drive informed brand marketing strategies for a leading global chemical and cosmetics company• Designed and developed a comprehensive suite of widgets to accelerate speed-to-insights for automotive clients across markets• Developed an advanced automated personalization engine utilizing Generative AI, enabling precise and effective targeted marketing strategies for automotive consumers• Supported D&A Team to achieve AI Professionalization with efficient system for managing complete model lifecycle with scalable functionality and robust governance frameworks

• CRM capability build leveraging Internal DMP & 3rd party survey data for a Global Tobacco manufacturer enabling marketing activation • Developed a predictive prototype for identifying the dominant customer journey and next purchase action through sequential clustering based on finite mixture models and Markov components• CRM Implementation for better CX leveraging customer behavioral insights for a leading Cosmetics Retailer

• Hyper-Personalization using Behavioural Segmentation for a Japanese multinational personal care company enabling better targeting through Campaign Management process• Developed a Product Recommendation engine by identifying the sequences of shopping carts from customers purchasing behavior• Developed an Advanced analytical model to predict Next Purchase Action based on brand engagements and category affinity for global vitamins and nutritional supplements manufacturer

• Pricing Analytics for products with very less historical price points by identifying Demand Group and implemented Bayesian Mixed Models to leverage the group effect on individual products • Developed an intermittent forecasting model for Aftermarket spare parts and automated the estimation of safety stock based on fill rate with the focus of better inventory management

Supply Chain Analytics : • Designed and developed a predictive prototype for Early Warning Supply Chain Solution for a leading British retailer having global supplier presence • Predicted pre-shipment and post-shipment delay for better Inventory Management and Sales Planning • Developed Supplier Scorecards and factors driving the delay with supply chain KPIs • Developed a Generalized Solution / Ready Reckoner for supply chain analytics problem which resulted in reduction of development and analysis effort by 40% Retail Analytics : • Developed an automated model for a leading Multinational consumer goods company for identifying the customers with most likelihood to churn • Developed an innovative methodology to find Customer’s Share of Wallet for a retailer from the shopping behavior (Credits - HBR article 2011). This helps to avoid the costly traditional approach of finding Share of Wallet through Primary Research • Profiled the products to find substitutes based on customer purchase pattern for efficient planning of assortment and product placement based on profit margin. Self Service Analytics : • Developed a self-service analytics tool to enable the business users to perform queries and generate reports on their own • Flexibility to scope the data and personalize the parameters and constraints for the statistical model and to visualize the output • The framework includes Propensity Modelling, Churn Modelling, Market Basket Analysis, Customer Segmentation and Customer Lifetime Value

Analyzed Two-wheeler aftermarket spare parts industry to estimate the potential market for new products by considering competitors penetration, market demand, price fluctuations and product life cycle