Shiva Chander Email & Phone Number

Bengaluru, Ka, In

✔ Lead organization’s marketing transformation project. Reinvent marketing execution framework, deployed multi-channel demand generation campaigns by clarifying business objectives, identifying target group & segmentation, defining customer journey across various touch points and driving brand experience. Overall Increased marketing influenced pipeline by 40%.✔ Drive marketing strategy for Application Services and Digital Platform Engineering portfolio by defining value proposition, formulating execution roadmap and identifying product positioning dynamics through pain point matrix.✔ Partner with product team and sales leaders to redesign effective go-to-market strategy to acquire prospects from white space market leading to increase in net new buyers by 14% in last 2Q within Application Services portfolio.✔ Led content strategy and messaging architecture across different channels to communicate strong USP, differentiator and brand value. Crafted over 35 assets that drove sales enablement, email targeting, blogs and social posts.✔ Revamped content framework on Milestone’s website adhering to SEO, SEM standardization that led to 27% increase in organic visitors QoQ and HVE (high value engagements) conversions of 4% through visibility and awareness campaigns.✔ Develop linear marketing automation strategy and tactic sequencing by defining customer journey modules to automate drip campaigns that automatically activate actions based on predefined triggers leading to 3x conversions of leads.✔ Deliver best in class email and nurturing campaigns through Hubspot to establish extended engagement of prospects to accelerate conversion and fasten sales closure. Devised ABM campaigns to acquire customers with larger wallet share.✔ Generate insights and recommendations on campaign effectiveness to stake holders on follow up rate, rejection rate, pipeline forecasting, brand uplift, revenue per buyer etc.✔ Managed 8 FTEs with 3 directly reporting from India and 4 in the US.

✔ Own Asia Pacific and Japan Outbound Targeting Campaigns. ✔ Penetrate flat accounts to drive in quarter buyers and influence revenue, pipeline. ✔ Enable business to outperform through real-time reporting and fix next immediate challenge through thought leadership recommendations. ✔ Drive and optimize demand using the existing customer base through propensity models and customer analytics. ✔ Penetrate and Improve LoB depth and expand Dell's buyer base. ✔ Boost net new buyers through X-Sell and Acquisition play strategy inclined to business objectives.

✔ Drive awareness and visibility using marketing vehicles to build, strengthen, nurture Dell's enterprise revenue stream in APJ. ✔ Support Infrastructure Solutions group to elevate demand generation, strategically drive marketing for - Unstructured Data Solutions, Data Protection Solutions and Modern Data Center. ✔ Enable insightful decision making and scalability by providing reports on Pipeline forecasts, BU Measurements, Target Revenue. ✔ Accelerate and enable sales by owning bottom of the funnel activities.

Bangalore

✔ Drive the road map of loyalty and customer retention framework for WNS. ✔ Craft campaign and business models to penetrate new customer base, assist client leadership team on addressing customer challenges and quick resolution . ✔ Apply principles of predictive modelling to present right value propositions to focused customers, understand customer's demand and perception towards a product, optimise profitable marketing channels. ✔ Drastically reduce customer attrition rate, optimise conversion rate and life time value. ✔ Conduct campaign analysis and test to elevate campaign performance. Apply modern marketing methodologies like test and control group analysis, A/B and Multivariate test to deliver appropriate key messaging and best offers. ✔ Standardise campaign execution & dashboard reporting through IBM Unica & SalesForce ExactTarget.

Bengaluru Area, India

✔ Drive demand excellence and performance to maximise business impact defined by revenue generated from opportunities. ✔ Part of global software marketing vertical, exclusively supported 3 product families driving revenue, value creation and sustaining a strong customer equity. ✔ Responsible for handling end to end to customer journey from gathering requirement to building strategic pipeline. ✔ Provide expertise to drive fact based strategic and tactical execution of marketing programs. ✔ Hands on experience in campaign execution using different strategic channels and focusing on lead management and quality lead conversions. ✔ Effectively interface with cross functional teams to drive thought leadership and provide strong recommendations to optimise pipeline generation.

Bangaon Area, India

✔ Led and managed programs and campaigns from start to finish including segmentation, targeting, positioning, content management, timelines, seminars, webinars, campaigns, project management, approvals and measurement.✔ Planned, conceptualized and managed several marketing campaigns using IBM SilverPoP. ✔ Initiated Email Marketing activities, A/B Testing, Funnel Marketing, Content Development for brochures. ✔ Worked across functional sales and field marketing teams to create brand awareness and enhance sales pipeline.✔ Executed audience acquisition plans at a tactic level. This included reaching out to the right segment of the audience through email marketing campaigns and events. ✔ Managed external creative and production agencies for advertisement, design and Printing functions.

Bachelor'S Degree, Computer/Information Technology Administration And Management

Activities and Societies: College Vice Captain - Football, NCC "A" Certification, Chief Content Developer for College CSR activities.

Master Of Business Administration - Mba, Marketing