Shiva Charan Email & Phone Number

● I was the individual contributor to handle all digital marketing activities for 5 clientsthrough out my duration with the company.● Handled & monitored Google ads account for all the clients which mainly includes search,performance max, shopping ads, and display ads● Worked on eCommerce brands to help them sell their products online by setting upshopping ads, google merchant center, creating a data feed, and optimizing the titles,headlines, and landing pages to improve performance.● Analyzing campaign performance, and formulating bid optimization strategies for betteroutcome of the campaigns.● Expert in creating google tag manager events tag for eCommerce websites for trackingeCommerce events including add to cart, purchase, remove from cart, and more.● Created looker studio dashboards for clients and stakeholders to review the performanceof the campaigns with optimizing strategies.● Created a detailed CRO process strategy with complete research for an eCommercewebsite and identified opportunities to increase product revenue and overall sales for thecompany.● Have expertise in creating detailed website SEO audits from basic to technical analysiswhich includes implementation tasks list and recommendations.● Assisting on Hubspot landing pages, and design ideas for the client based on researchanalysis and client needs.● Working closely with the technical director and operations manager to help achieve clientobjectives.

Hyderabad, Telangana, India

• Preparing Email Strategy, Planning email campaigns schedule and timeline.• Preparing Email Drip Automation Campaigns and workflow strategies based on client requirements.• Initial setup of email marketing tools includes white labeling, domain verification, sender verification, adding CName records to server, and testing mail campaigns.• Uploading contacts, creating contact lists, segmenting lists, formatting contacts based on required fields.• Analyzing Email insights, preparing performance reports which includes open rates, click rates, delivered, sent, bounce rate, unsubscribed etc.• Using Sendgrid for performing Email Marketing activities.• Preparing paid media proposals, strategy, and lead estimation analysis based on audience, interests, and demographics.• Doing SEO on-page optimization and off-page link building for client websites.• Preparing social media content calendars as per topics and services provided by the client.• Running Facebook and Instagram ad campaigns for client services, developing ad copies, and optimizing campaigns accordingly.• Giving Growth Hacking suggestions on improving website performance, landing page conversions, and ideas that drive end results.• Collaborating with my team members to get the work done.• Attending client and team meetings to know the status of works and progress.

Hyderabad, Telangana, India

● Account Management for the Digital Nest company includes complete digital marketingactivities such as optimising on-page & technical seo on website, managing google ads,facebook & instagram ad campaigns with end to end strategy & budget allocation.● Managed Google Search Console & Google Analytics mainly for performance tracking,keywords analysis, page performance, etc.● Copywriter for Digital Nest blogs where I wrote 27 blogs on Digital Marketing & DataScience topics.● Managed Leadsquared for setting up Email Campaigns, SMS Campaigns, DripCampaigns, and Reporting works.● Designed over 450+ posters for social media and around 30+ email templates on theLeadsquared tool.● Designed & created landing pages, and forms on the website using WordPress &Leadsquared for integration.● I was able to generate 326 organic leads for Digital Nest using platforms like Quora,Facebook, Email, GMB, LinkedIn, Twitter, etc.● Revenue generated from the leads which I generated and got converted is approximately8 Lakhs.

Hyderabad, Telangana, India

1. Responsible for creating SEO strategies for client websites.2. Given website audits for new clients.3. Did competitor analysis and footprint analysis for new clients.4. Handled raven tool reporting and webmasters.5. Created google analytics goals and funnels.6. Use to generate weekly & monthly reports for clients based on performances.7. Use to have weekly meetings with international clients on Skype.8. Indexed 25 keywords which had ranked my client's website among the top 10google pages within 4 months.9. Handles Google My Business account for my client and website.10. Did adhoc works when needed for my colleagues and the company.11. Visited on-site client locations for meetings and discussions.12. Learned Canva tool, Photoshop designings & Basic Wordpress in this period of my work with Digitant.

● Implemented SEO strategies which resulted in 40% growth in Google search trafficresults. Indexed 20 Keywords which has ranked C-Tel among the top 3 Google pageswithin 4 months.● Handled C-Tel company social media channels● Google Analytics Goals & Funnel creation.● Collaborating with content & development teams to make necessary changes on thewebsite.● Attending team meetings with the Marketing team to discuss upcoming updates andperformance during the period.

● Handling Social Media Channels, creating content calendars to improve brand awarenessand brand promotions.● Execution of on-page & off-page activities for clients’ websites with strategies thatimprove website performance on Google.● Preparing SEO strategies, Website Audits, Competitor Analysis, and Footprint analysis toanalyze website performance and suggest improvements.

Bachelor'S Degree, Information Technology

Information Technology

Ssc, Ssc