Inspired by the vibrant spirit of verve, we are a marketing solutions company specializing in experiential marketing. We infuse every project with vigor, vitality, and creativity to craft unforgettable event experiences that captivate audiences, elevate brands, and foster meaningful connections.

At Prime Play Partners, we are dedicated to delivering top-tier consultancy services to all key stakeholders in the global sports and fitness events business to help them achieve commercial success and measurable value

2023 Greenko Hyderabad E-Prix | Formula E world championshipPlayed a key role as a part of the core team responsible for the Formula E world championship's spectacular debut in Hyderabad, India on 11th Feb'23 with a thrilling race in front of 30K + spectators• Successfully operated in high-pressure work environments, overseeing revenue generation and marketing• Led the sponsorship sales for a premium, futuristic, and niche sporting event like Formula E, acquiring and serving 12+ B2B and consumer brands• Ideated and executed comprehensive media strategies for the event, utilizing both traditional and digital channels to promote the sports and capture market attention• Collaborated with multicultural and global Formula E teams to fulfill sponsorship obligations, meet deliverables, Market Analysis and Customer Insights and PR narrativesQuantitative Highlights• Revenue - attained revenue of an undisclosed amount via sponsorships, ticketing, and premium hospitality• Marketing - 35K followers, 110M+ video views, 8M+ engagement on social media• Impact - 2.6B+ reach overall which includes print coverage, online articles and social media (owned + UGC) generating $34M+ worth media value for the IP

Experiential and Digital Marketing

Brands – Mahindra Racing and Mahindra Corporate ( Rise)Key Responsibilities• Raised awareness of Mahindra Racing brand in key identified markets and audiences• Amplified global brand narrative of Mahindra Group by leveraging Mahindra Racing as a strong proof point• Contributed to comprehensive brand management and execution for Mahindra Corporate's renowned brand, 'Mahindra Rise,' encompassing diverse responsibilities across the group• Steered all Marketing activities, BTL activations, media planning, buying, optimization, social listening and online and offline research• Drove Sales and managed partner accounts for the Mahindra Racing team (Our sponsors -Shell, ZF, one8, Maurice Lacroix, Coral Eyewear)• Ensured Online Reputation Management• Conducted Insights & Analysis to enable insight led decision makingAchievements• Impact - 80M + video views, 1.2B content impressions, 150M engagements generating USD 120M media value • Fanbase – 2X growth in Instagram followers and 5X growth in YouTube subscribers• Introduced multiple global tech partners for social listening, marketing automation, and media valuation to enhance the brand's MarTech capabilities• High decibel on-ground activations as a platform to engage with Fans

• Conceptualized & organized diverse motorsport portfolio• Spearheaded content creation, activations & media strategies in collaboration with global agencies to leverage motorsports to enhance brand imagery for the newly launched Maruti Suzuki cars• Led the end-to-end process of race car development, driver selection & collaboration with motorsport clubs & governing bodies to ensure compliance & smooth operations• Introduced customer motorsports to calendar for firsthand experience• Developed & launched "Maruti Suzuki Experiences" program with loyalty integration• Managed all Product/car launches and auto journalist events over a 5-year period• Steered end-to-end execution of marketing calendar, KPI monitoring & market research

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