Shivam Purwar Email and Phone Number

Managing end-to-end operations, Client Relationships, KPI driven Strategic Analysis and Business Insights for CTV, Native, and OLV Direct Campaigns.Building the framework for, implementing, and managing PMPs and Programmatic guarantee deals.Established strong relationships with clients by aligning their advertising needs with CTV publisher inventory.Implemented strategies to retain existing clients and foster upsell opportunities by showcasing the success of previous campaigns and introducing new inventory options.

Worked across multiple markets and regions on GSK brands such as Sensodyne, Voltaren, Emergen, Theraflu, Otrivin, Advil, and more.Developed the creative strategy for the clients by aligning with the actual targeting technique and platform planned by the biddable Media team.Adept at studying and understanding brands from both a marketing and business perspective.Manage budgets and negotiate media deals, maximizing campaign efficiency and delivering the best return on investment

Served as the Account Manager for the Saas product. Collaborated with the internal teams to strategize the ongoing campaigns to uplift the performance in terms of conversions/clicks, a metric defined by the client.Handling Tier 1 clients ranging from hospitality, E-commerce, automobile, food chain, and sporting brands.Worked with the developers, Adops team, tech solutions, strategy folks and other cross-functional support to execute daily tasks. Being in touch with third parties, DMPs, brands, and agencies during troubleshooting.

Generated interest in new and upcoming product and service releases by managing social media accounts.Developed paid client ads for use on diverse social media platforms.Managed social media planning for the execution of marketing strategies and community management.Increased customer engagement through social media.Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages.Maintained continuous check on CTR, Cost per Click and Bounce Rate metrics, optimizing and enhancing campaigns based on current trend data.