Shivam Mehta Email & Phone Number

Minneapolis, Minnesota, United States

Rochester, New York, United States

• Specializations/Minors: Double Major in Marketing & Strategy, Minor in Analytics & Leadership• Project Consultations: Digital Marketing Strategy for Black Button Distilling (May 2020 - Aug 2020) and Beech-Nut Nutrition Corporation (Jan 2020 - May 2020)• Member at Simon Marketing Association (SMA) and Simon UnCorked• Benet Career Peer at Career Management Center (CMC)• GPA: 3.70• Recognition in Dean's List• Merit Scholarship Recipient

Los Angeles, California, United States

Internship canceled due to the COVID-19 pandemic.

San Francisco, California, United States

• Designed business model and go-to-market strategy for an early-stage startup’s information search platform connecting consumers to businesses incorporating a competitive landscape.• Conducted primary and secondary market research and competitive analysis to assess a market opportunity affecting 144M consumers in the US.• Recommended business model, product design, and go-to-market strategy that best meets market needs and investor expectations.• Developed and presented a compelling pitch to a set of venture capitalists to invest in an innovative search platform designed to connect consumers to businesses on shared values, beliefs, and principles.https://650labs.com/

Rochester, New York, United States

Brand Management MBA Project

New Delhi Area, India

• Analyzed the current market to uncover consumer needs and used the insights to introduce the fusion of dining and sports in an innovative manner to target customers.• Generated USD $70,000 in billiard tournaments in association with leading manufacturers in the market and grew customer base by 20% through these tournaments.• Reduced costs by 15% as a result of strategic negotiations with vendors and invested the savings in new avenues to grow business.• Hired and trained five employees at launch and grew to double digits within two years based on business growth.• Successfully sold the venture as a going concern before pursuing full-time MBA in New York.

Scottsdale, Arizona, United States

• Spearheaded a cross-functional team developing and implementing strategic marketing plans to grow market share by 15% and increase brand awareness by 35%.• Formulated integrated marketing strategies to expand customer base by 23% and collaborated with designer retail stores enhancing product placement.• Managed timely distribution of product to more than 50 points of sale by coordinating with 12 manufacturing plants situated overseas in India with prime locations in Kanpur, Agra, Mumbai, and Delhi.• Led the Kickstarter campaign to successfully pledge $40,000 off the $21,000 goal and launch the brand in North America. • Received the 'Marketing Specialist' honor for the year 2016-17 for successfully leading the PETA campaign and Kickstarter campaign.https://www.runggshoes.com/

Haryana, India

• Hosted first-time open camp with a participation of more than 800 students from different schools working on creative technology courses to compete and win certification.• Trained business development executives and interns to prepare proposals, negotiate, and price courses as per school budget.• Maintained close relationships with representatives of schools, including Principal, Director, Counsellor, and school heads across different parts of India - primary focus in Delhi, Mumbai, Uttar Pradesh, and Haryana. https://campk12.com/

Uttar Pradesh, India

• Formulated strategies to launch new flavors for the highest-grossing candy in India, Pass Pass Pulse, worth $490,000 with a 50% market share in the hard-boiled candy market in India.• Performed market visits to Mumbai and Rajasthan to better understand the customer perception of the brand and leveraged insights to develop and implement successful changes with the team.• Maintained relationships with the agency (FoxyMoron) to clearly understand campaign goals and objectives.• Developed brand extension strategies to capitalize on the success of the parent brand, Pulse.https://www.dsgroup.com/

New Delhi Area, India

• Reunited the school in every possible way by hosting lunch events, annual alumni meet, and inviting alum to judge high school case competition and hold speaker sessions to empower the future of the school.• Supported the school in giving back to society and provided a helping hand in case of fulfilling various CSR initiatives through collaboration with multiple stakeholders.•Mentored the current strength of students and motivating them for future roles awaiting them outside the safe walls of the schools.

New Delhi Area, India

•Led a group of 60 people in order to uplift the underprivileged strata of the society under Enactus, Hansraj College. •Donned multiple hats that required implementing the efforts of the whole team in one direction and coordinating all ideas and efforts to our main goal of making the downtrodden section self-sustainable.•Attained 3rd position all over India in Enactus India Nationals 2015 and won two grants: Enactus Unilever Special Competition 2014-15 for Project Boond and Best Project with the Showcasing spirit of VEER award presented by Coca-Cola. Each award worth Rs.50,000.•Helped 25 underprivileged groups of women become self-sustainable through our flagship Project, Lekhni, bringing a sense of achievement to the team and a smile on the businesswomen of the future.

New Delhi Area, India

Joined as a volunteer with the zeal to help society. With the right mindset became the official member wherein carried out visits to villages and poorer sections of the society to deliver our idea and achieve the purpose of Enactus. The journey from "V"olunteer to "V"ice President made me realize that no role is too small and no role is too big to make a real impact in the lives of people.

The findings have been published as a research paper in the annual DU Journal, 2015. Handful of farmers have successfully taken up beekeeping to capitalise on their latent abilities and free time.

New Delhi Area, India

The prime responsibility was to handle the logistics of amenities required for proper happening of events and seminars.

Noida Area, India

•Worked in the marketing department - Confectionery Vertical - Product 'Chingles' (Chewing gum product) •Conducted deep analysis of the target market, industry, and brand perception in the minds of the consumers to arrive at strategic recommendations. •Conducted primary market research using questionnaires and focus groups, meeting with wholesalers/retailers in order to throw light on the brand reality and seek areas of concern, growth & innovation.•Recommended changes in the brand strategy, distribution channel, and a three-pronged digital marketing approach to beat the competitive landscape.

Mba, Marketing/Marketing Management, General, 3.70

Activities and Societies: Benet Career Peer at CMC | Member - Simon Marketing Association & Simon UnCorked | Merit Scholarship Recipient |.

Bachelor'S Degree, Marketing/Marketing Management, General, 3.96

Activities and Societies: Vice President at ENACTUS | Marketing Head at Commerce Society | Color Award Recipient | Blazer Award.

High School, Commerce, 96%

Activities and Societies: Member of school Senior Boys Basketball Team for 3 years. Member of school Athletics Team for shot-put throw..

Elementary & Middle School, Elementary Education And Teaching, A+

Activities and Societies: Recorder Playing Team - MusicOne of the best experiences to have done my elementary & middle schooling.