Shivam Goyal Email and Phone Number
Driving growth, innovation, and strategy in the digital space. With around 9 years of experience in e-commerce, digital monetisation, business strategy, operations and pricing optimization, I specialize in building scalable solutions and leading cross-functional initiatives that create measurable impact.Currently, as Director - Monetisation at Zee , I lead the monetisation strategy, content commerce, and ad sales operations for Hipi, Zee’s short video platform. My role focuses on scaling revenue streams, launching 0-to-1 initiatives, and optimising user engagement through innovative ad solutions.At Flipkart, I drove two key charters:Ads Monetisation: Managed brand collaborations with FMCG and D2C businesses, developed new ad formats, and enhanced campaign performance to align with business goals.Pricing Strategy: Led cross-functional efforts to improve price perception and competitiveness, creating data-driven frameworks to optimise pricing and enhance customer satisfaction.My core expertise includes digital monetisation, ad sales strategy, pricing & promotions, 0-to-1 business scaling, and data-driven decision-making. I am passionate about leveraging analytics, cross-functional collaboration, and strategic planning to create engaging experiences for users and drive business growth.Let’s connect to discuss opportunities where we can build innovative solutions, accelerate growth, and shape transformative strategies together.
Zee Entertainment Enterprises Limited
View- Website:
- zeetelevision.com
- Employees:
- 3782
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Director - MonetisationZee Entertainment Enterprises Limited Oct 2024 - PresentBengaluru, Karnataka, India
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Associate Director - MonetisationZee Entertainment Enterprises Limited Jul 2022 - Sep 2024Bengaluru, Karnataka, IndiaI've had the opportunity to be part of an incredible journey, building a business from scratch. I've taken on the responsibility of establishing and leading functions like sales, operations, category and product strategy. I've also been involved in diversifying our revenue streams through content, IP integrations, and Live Commerce.Furthermore, I'm proud to have played a role in the development of a Video-led Product Discovery solution, transforming how people interact with entertainment and products. Currently, I'm working on a pioneering Content(Video) Commerce solution that's aimed at creating new revenue channels to support our business's sustainable growth.
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Senior Manager MonetizationFlipkart Jul 2021 - Jul 2022Bengaluru, Karnataka, India- Spearheaded planning, execution, and optimization of high-impact campaigns for FMCG/D2C clients, driving transparency to build trust with stakeholders- Achieved an impressive 100% scaling of Search Ads within six months through strategic business and product interventions, resulting in a remarkable 1.5x increase in net ROI for brands- Consistently delivered on business targets, successfully onboarding 30+ first-time advertiser brands to enhance the platform's advertising ecosystem- Pioneered the identification of new monetization opportunities, such as Videos, Gamification, Sampling and Data monetisation, leading to a substantial 10% increase in additional ad revenue- Effectively managed a team of 6, empowering and enabling them to achieve their professional goals- Conducted in-depth market trend analysis, driving the formulation of strategic growth roadmaps for the Ads business- Innovated and implemented new monetization constructs for Display ads, resulting in an impressive 18% higher ROI for brands -
Lead Business AnalystFlipkart Oct 2020 - Jul 2021Bengaluru, Karnataka, India- Led the Price Competitiveness charter, devising a comprehensive framework for measuring and enhancing competitiveness in the multiplayer market- Collaborated with product, category, marketplace, and Business Finance teams to drive multiple initiatives aimed at improving price competitiveness and customer satisfaction- Conducted thorough analysis and presented a compelling business case for reducing shipping fees, resulting in enhanced customer experience and reduced shipping-related issues by 22%- Designed and executed AB experiments, leading to notable improvements in Pricing NPS (83bps), visit and unit conversion rates (2bps), and a 20% increase in new customers- Defined the logic for powering Value Tags, contributing to a 3bps improvement in search conversion rates- Created a robust framework for ranking offers, yielding a 1bps increase in cart conversion and a 22bps enhancement in price NPS- Developed an AB framework to measure the impact of product launches on price NPS, providing valuable insights for future pricing strategies- Ideated and implemented performance metrics for tracking price perception drivers, enabling data-driven decision-making for business growth
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Senior Business AnalystFlipkart Apr 2019 - Sep 2020Bengaluru, Karnataka, India
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Marketing InternJohnson & Johnson Aug 2018 - Oct 2018Thailand- Analyzed the consumer preferences and competitive landscape of premium hair care segment- Benchmarked the Digital Marketing strategy of OGX with respect to the other competitors - Evaluated distribution channels and assessed synergy between demand generation and fulfillment- Identified gaps in communication strategy; Proposed to focus on benefits-based communication- Suggested Salons as a new distribution channel along with the improvements in existing channels- Proposed the introduction of six new SKUs on the basis of analysis of the products-benefits matrix -
InternState Bank Of India Apr 2018 - May 2018- Interpreted customers’ behavior and perception using MR techniques – FGD, and interviews- Performed statistical analysis using factor analysis technique with the help of SPSS tool- Audited different products and services offered by the SBI through branch visits and app usability - Analyzed industry trends and performed industry gap analysis to identify the lacking areas- Evaluated social media presence and engagement using a social listening tool - Rival IQ- Conducted in-depth competitive analysis and benchmarking from a social media perspective- Advised to rationalize customer-facing mobile Applications and replicate an in-bank experience - Formulated a strategy to improve social media engagement to attract the next generation -
Live Project - B2B MarketingFluidmojo Dec 2017 - Feb 2018- Ideated and implemented Inbound marketing strategies; Optimized lead acquisition process- Analyzed data on consumers, competitors and marketplace based out of Singapore -
System EngineerTata Consultancy Services Dec 2013 - May 2017Pune Area, India- Analyzed market and product related issues for 20+ retailers and manufacturers across the US- Worked as a subject matter expert and solved more than 50 service requests for the retail module- Ensured 3 successful deployments & measured stability of the changes for support acceptance- Prepared weekly metrics & proposed ideas to deliver 100% customer satisfaction index - Created Known Error DB for retail module to reduce time in resolving recurring issues by 80% - Successfully led a team of 4 by inculcating the sense of responsibility among the team members- Communicated across cross-functional teams to drive critical service projects; meeting 100% SLA- Received client appreciation and monetary prize of $200 twice for the excellent work in project- Saved up to $0.2 Million by automating the validation and verification process of backend jobs - Designed project models that helped in reducing the training time of new associates by 1 week- Developed tools to automate reports reduced processing time by 20 hours/week
Shivam Goyal Skills
Shivam Goyal Education Details
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Business Administration And Management, General -
Medicaps Institute Of Technology And Management, IndoreElectronics And Communication Engineering
Frequently Asked Questions about Shivam Goyal
What company does Shivam Goyal work for?
Shivam Goyal works for Zee Entertainment Enterprises Limited
What is Shivam Goyal's role at the current company?
Shivam Goyal's current role is Director - Monetisation, Strategy & Operations | Ex - Flipkart | IIM Udaipur.
What schools did Shivam Goyal attend?
Shivam Goyal attended Indian Institute Of Management, Udaipur, Medicaps Institute Of Technology And Management, Indore.
What skills is Shivam Goyal known for?
Shivam Goyal has skills like Leadership, Powerpoint, Social Media, R, Public Speaking, C, Blockchain Analysis, Windows, Marketing Analytics, Teaching, Data Analysis, Business Development.
Who are Shivam Goyal's colleagues?
Shivam Goyal's colleagues are Sandra Rodrigues, Leena Gawande, Ashish Kamat, Lalit Barot, Divay Bhateja, Suhas Patil, Kaushik Das.
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Shivam Goyal
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Shivam Goyal
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