Shivam Goyal Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

I've had the opportunity to be part of an incredible journey, building a business from scratch. I've taken on the responsibility of establishing and leading functions like sales, operations, category and product strategy. I've also been involved in diversifying our revenue streams through content, IP integrations, and Live Commerce.Furthermore, I'm proud to have played a role in the development of a Video-led Product Discovery solution, transforming how people interact with entertainment and products. Currently, I'm working on a pioneering Content(Video) Commerce solution that's aimed at creating new revenue channels to support our business's sustainable growth.

Bengaluru, Karnataka, India

- Spearheaded planning, execution, and optimization of high-impact campaigns for FMCG/D2C clients, driving transparency to build trust with stakeholders- Achieved an impressive 100% scaling of Search Ads within six months through strategic business and product interventions, resulting in a remarkable 1.5x increase in net ROI for brands- Consistently delivered on business targets, successfully onboarding 30+ first-time advertiser brands to enhance the platform's advertising ecosystem- Pioneered the identification of new monetization opportunities, such as Videos, Gamification, Sampling and Data monetisation, leading to a substantial 10% increase in additional ad revenue- Effectively managed a team of 6, empowering and enabling them to achieve their professional goals- Conducted in-depth market trend analysis, driving the formulation of strategic growth roadmaps for the Ads business- Innovated and implemented new monetization constructs for Display ads, resulting in an impressive 18% higher ROI for brands

Bengaluru, Karnataka, India

- Led the Price Competitiveness charter, devising a comprehensive framework for measuring and enhancing competitiveness in the multiplayer market- Collaborated with product, category, marketplace, and Business Finance teams to drive multiple initiatives aimed at improving price competitiveness and customer satisfaction- Conducted thorough analysis and presented a compelling business case for reducing shipping fees, resulting in enhanced customer experience and reduced shipping-related issues by 22%- Designed and executed AB experiments, leading to notable improvements in Pricing NPS (83bps), visit and unit conversion rates (2bps), and a 20% increase in new customers- Defined the logic for powering Value Tags, contributing to a 3bps improvement in search conversion rates- Created a robust framework for ranking offers, yielding a 1bps increase in cart conversion and a 22bps enhancement in price NPS- Developed an AB framework to measure the impact of product launches on price NPS, providing valuable insights for future pricing strategies- Ideated and implemented performance metrics for tracking price perception drivers, enabling data-driven decision-making for business growth

Bengaluru, Karnataka, India

Thailand

- Analyzed the consumer preferences and competitive landscape of premium hair care segment- Benchmarked the Digital Marketing strategy of OGX with respect to the other competitors - Evaluated distribution channels and assessed synergy between demand generation and fulfillment- Identified gaps in communication strategy; Proposed to focus on benefits-based communication- Suggested Salons as a new distribution channel along with the improvements in existing channels- Proposed the introduction of six new SKUs on the basis of analysis of the products-benefits matrix

- Interpreted customers’ behavior and perception using MR techniques – FGD, and interviews- Performed statistical analysis using factor analysis technique with the help of SPSS tool- Audited different products and services offered by the SBI through branch visits and app usability - Analyzed industry trends and performed industry gap analysis to identify the lacking areas- Evaluated social media presence and engagement using a social listening tool - Rival IQ- Conducted in-depth competitive analysis and benchmarking from a social media perspective- Advised to rationalize customer-facing mobile Applications and replicate an in-bank experience - Formulated a strategy to improve social media engagement to attract the next generation

- Ideated and implemented Inbound marketing strategies; Optimized lead acquisition process- Analyzed data on consumers, competitors and marketplace based out of Singapore

Pune Area, India

- Analyzed market and product related issues for 20+ retailers and manufacturers across the US- Worked as a subject matter expert and solved more than 50 service requests for the retail module- Ensured 3 successful deployments & measured stability of the changes for support acceptance- Prepared weekly metrics & proposed ideas to deliver 100% customer satisfaction index - Created Known Error DB for retail module to reduce time in resolving recurring issues by 80% - Successfully led a team of 4 by inculcating the sense of responsibility among the team members- Communicated across cross-functional teams to drive critical service projects; meeting 100% SLA- Received client appreciation and monetary prize of $200 twice for the excellent work in project- Saved up to $0.2 Million by automating the validation and verification process of backend jobs - Designed project models that helped in reducing the training time of new associates by 1 week- Developed tools to automate reports reduced processing time by 20 hours/week

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: Member, ConsultU- The Consulting Club of IIMU

Bachelor Of Engineering (B.E.), Electronics And Communication Engineering

Activities and Societies: Placement Coordinator, Medicaps Institute of Technology and Management