Lead Strategic and Functional/Operational Consulting Across Treasure Data. Mapping to Senior to C-Level leaders and their Marketing Orgs helping them to meet growth objectives. Full Funnel Integrated Marketing Strategies, Measurement/KPI Development and Data Capabilities, Org Designs, MarTech and AdTech Stack Development, Investment Optimizations and Strategic + Operational Roadmaps

Leading Treasure Data's largest enteprise client engagements, helping them extract maximum value from their Marketing & Media Investment, Resources, Optimizing through new Measurement Strategies, enabling better Segmentation of Data and connected Ad/Martech in creative ways to deal with a cookie-less future. Growing a Professional Services teams across Customer Data Platform Strategy, Implementation, Post-Implementation Value Measurement and Product Adoption, Full Funnel Marketing/Advertising Use Cases, Customer Lifecyle Optimization, Analytics and ML Model & Applications. Servant leader to an amazing team across the US, EMEA and APAC markets.

Build your brand and share it with a single link to help you get the job, sale, client, or connection. www.ProFolios.ai is the platform where Your Expertise and ProFolios Copilot meet to make it easy to create an engaging Video-Centric profile and personal website that gives you the power to:-Elevate Your Personal Brand-Streamline Your Online Presence-Showcase Your Versatility-Get Your Dream Job-Network with Authenticity-Demonstrate Thought Leadership...All with the power of sharing your information with a single, shareable link!

Advise CEO, Leadership Team and the Board on Marketing and Businesss Growth Concepts

Advise CEO, Leadership Team and the Board on Marketing and Businesss Growth Concepts. Helping Fearlessplus.com reach millions of students so they may leverage Digital, A.I. assisted Profiles and cutting edge Personal and Career Development Platforms to help stand out to educational institutions and future employers.

• Led the Performance Marketing, Data, and Marketing Technology Transformation practice across a roster of clients, including GM B2B, Lego, KDP, and BMW• One of the founding members overseeing P&L, and leading and coaching a team of Directors, Analysts, and Contractors to deliver consulting work• Partnered with peer MDs and CEO to deliver growth from 2020 to 2021 despite the softening market• Led Product Development and Marketing strategy on CMO House, an advisory service and community of the top CMOs across the Forbes 500

• Led all marketing teams, including daily operations, strategic initiatives, and $5M budget, and oversight of CRM (Email/SMS/MMS), Paid Media, Social & Reputation Management, SEO, Website, Loyalty, Partnership Marketing, and Sponsorship • Charged with building and leading an enterprise grade marketing team of 5 direct reports and several contractors/agencies/vendors across 3 different time zones, coaching the team to meet and exceed revenue and profitability objectives.• Audited marketing resources, technology, and media expenses, finding $1M in cost savings• Identified and redistributed cost savings into growth areas to drive subscription & e-commerce businesses and launched 4 new lines including Sp4text.com, glove subscription, women’s subscription, and SP4 branded apparel, accessories, and consumer electronics to drive over 30% revenue growth in 7 months• Implemented the first ever Machine Learning and Statistical Modeling to create custom Granular & Targetable Segments, Custom Multi-Touch Attribution, & RFM models• Leveraged custom segmentation models to deepen relationships with customers through marketing personalization, and to acquire net new audiences accretive to the bottom line

• Directed vision and strategy for Digital Customer Acquisition, Data & Analytics, and Relationship Marketing, consisting of a team of 17 direct reports and a budget of $50M+ in the US and across Europe, Asia, and the Middle East• Supported business lines, including Disney on Ice, Monster Jam, Super Cross, Jurassic World, and Trolls Experience, which ran 6+ shows concurrently across 50 cities per year• Ahead of COVID-19, modernized traditional Advertising, brought thought leadership to Brand initiatives & PR, built a Conversion Rate Optimization practice, and brought on ML/Advanced Analytics to measure & optimize advertising investment, achieving 15% cost efficiency savings and scaling the program to earn 10%+ additional revenue per show• In response to COVID-19, stepped into a dual role (Commercial Finance Support & Marketing) to rebuild processes & resource methodology for re-launch arena and stadium show experiences, while supporting forecasting, cost analysis, and allocations with finance team

•As a member of the US Leadership Team, built and scaled the US Marketing Strategy, Global Data & Analytics, and Data Science functions overseeing a team of 13 across the US and UK and a $15M marketing budget• Leveraging machine learning lead scoring, attribution, and analytics, clawed back $1M in marketing spend waste, drove a 10%+ increase in online lead to sale conversion rate, and scaled the program to achieve revenue growth of 30% at a Gross Operating Profit increase of 10%• Introduced and built first ever Data and Machine Learning strategy, including building a composable Customer Data Platform, Reporting Dashboards, Lead Scoring, Customer Segmentation, and Natural Language Processing to fine tune sales lead routing, customer personalization, targeting and advertising investment allocation improvement

• Led a team of 10+ direct/indirect staff, scaling to a $25M budget within a short time, with a focus on revenue and margin growth, lead generation tactics across all paid digital channels, web journey conversion optimization, A.I. applications, and single customer view (LTV measurement) to maximize post/publication efficacy for consumers• Accelerated the revenue growth strategy through channel diversification, creative strategy, and building client partnerships and a cohesive team, implementing performance improvements and business intelligence (Datorama), which boosted conversion, decreased media cost to legacy channels, and achieved revenue growth of 60% YoY • Diversified channel mix into a ‘video first’ approach, through PPC SEM/Display, SnapChat, Native Advertising, and Online Magazines

• Led daily operations for all Digital Marketing functions for Trivergance and the organization’s investments, including Advertising Operations, Strategic Partnerships, AdTech, MarTech Automation, and Digital Strategy, with oversight of 5 direct staff, many indirect headcounts at the portfolio companies, and multiple budgets ranging from $100K to $20M • Generated millions in revenue through ROAS, Lead Generation, and Sales Enablement activities• Built and developed a team of digital marketing innovation specialists, and along with a nimble agency roster, accelerated the firm’s investment portfolio and launched new brands such as Kazaam, a Party City company• Advisor to the fund’s board, investors, and its portfolio offering guidance on marketing & advertising capability

Led Capital One's High Impact, Performance and Programmatic Display. Regularly tapped into to link and integrate Paid Social, SEM and Analytics across NY and ATL media teams.Regular consultant on other performance display initiatives at 360i and contributor and thought leader to company blog.

Led Capital One's performance display initiatives and contract negotiations. Steward of Capital One's performance and manager of all core display relationships with top tier publishers. Regular consultant on other performance display initiatives at 360i and regular contributor and thought leader to company blog.

Hired as first Performance Marketing lead to manage Digital Marketing Strategy and Execution across an array of clients. Uniquely brought various teams together across Media, Data and Analytics to execute Media Mix Modeling, evolve Attribution, Customer Segmentation, and ultimately drive ROI for clients.

Resident NY SEM expert and practice lead during tenure; business development, conduit to programmatic, social and mobile.

Led the team to record online sales growth for Home Depot managing teams across Atlanta and New York. Launched Sharp USA's first organic and paid social initiatives, in addition to ongoing SEO growth marketing.

Managed primary client relationship and overall Paid Search engagement for clients such as US Navy, CA (formerly Computer Associates), Economist, The Home Depot, and Hakia.com.

Managed multiple advertisers client accounts including, but not limited to, American Express, Unilever, Lawry’s, Fox, MTV.ca, ICICI Bank, SunTrust Bank, RBC Bank, and Travel ZooDeveloped online marketing and advertising programs leveraging Advertising.com’s proprietary Adlearn technology on U.S. and Canadian inventory across CPM, CPC and CPA performance modelsCultivated positive business relationships with media planners and buyers at ad agencies and with direct marketers Evaluated profitability and pacing with ongoing RPM reviews on all CPM, CPC, CPA campaigns; worked collaboratively with remote and local delivery teams