Part of marketing team for amazon private brands. Developing merchandising for large storewide promotions, and worked closely with buyers and marketing to schedule promotions. Planning and executing the site merchandising calendar for homepage campaigns, category pages, brand stores, campaigns. Managing the quality of catalogue and the resulting customer experience; managing related projects such as improving product data quality, attribute and image collection, browse cleanups, photo studio usage, and more. Brand participation in topical sales like wardrobe refresh sale, Christmas and the great republic sale.

Trend research and forecasting for women’s wear. On-time Style Approvals of stylecast brands and delivery of inputs for monthly platform refreshes. Responsible for creating seasonal forecasts and calendars for the next season, basis the research and target audience. Cross Collaboration with the Shoot & Styling team on trend and look guidance. Marketing style guide for influencer marketing- Myntra studio on the bases of latest trends.

Graduation Project

Calendar planning and scheduling for social media channels. Content creation as per business inputs and analytical. Onboarding and collaborating with nano, micro and macro influencers. Managing exhibition pop-ups and client relationship building.