-Researched & determined consumer needs in 10+ states & 30+ spoke locations, created catalogue & finalized products.-Identified the right suppliers by analyzing MOQ, volume, & production capacity of 100+ manufacturers around the country.-Developed a complete product lifecycle plan including its product design, initial promotion plan, & Go-To-Market strategy.-Scrutinised 3 lakh+ data points as GMV, devised & analysed the test market location, projected revenue, & market share.

-Responsible for product scope, RFQ & technical requirement finalization based on competitor analysis & market research for new product development worth Rs. 100+ crores for Vehicles launching in 2022-25-Designed EV-specific USP features for Instrument Clusters: featured in Nexon’s marketing campaign-Part of complete Product Life-cycle and Project management: Managed five vendors in 2 years andcollaborated with cross-functional teams for part procurement, testing and product sign-off-Handled DFMEA, benchmarked, and proposed new features for instrument clusters across variants of Passenger vehicles