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From behavioural economics, policy research and advocacy - to film making, design thinking and brand strategy - the focus of my learning and contribution has come from myriad immersions with products, services and spaces that are deeply people-oriented, led by a curiosity to unravel spaces where people, culture and markets interact to create an authentic experience or impression.With 7+ years of experience working with local and international brands (IKEA, Google, Unilever, P&G, Diageo) across categories and cohorts ranging from beauty & personal care, healthcare, and homecare, including digital and mobile technoscapes - my journey is best described as one dedicated to designing creative, innovative and disruptive interventions that best serve goals and challenges linked to Brand Innovation, Marketing & Communications, User Engagement, Product Development and Design Strategy.
Freelance
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Independent Brand StrategistFreelance Jan 2021 - Present
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Head, Learner InsightsHarappa Education Oct 2018 - Jan 2020New Delhi Area, IndiaHarappa is an online learning institution that builds competencies to liberate people’s potential in their chosen line of work. The role entailed generating and contextualising target insights from in-situ and digital ethnographic immersions to inform product development and sales initiatives; locating topical industry trends to innovate for organic positioning and lead strategy to ensure authentic user engagement via messaging and gamification. -
Independent Consultant And ResearcherSelf-Employed Jun 2017 - Sep 2018New Delhi Area, IndiaConducted independent qualitative/mixed-media research projects with national and international clients (IKEA, Google, Diageo, Unilever), research agencies / creative outfits as well as start-ups, to unravel cultural and behavioural insights, down to the granular nuance - in order to answer business-critical questions, guide strategy, develop communication collateral, or innovate for the futurescape. Some of the most fascinating projects I have worked on are in the space of culturally intelligent brand innovation, (re)positioning, market entry / expansion.
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Senior ResearcherFlamingo International - Global Insight And Brand Consultancy Mar 2014 - Feb 2017Mumbai Area, IndiaAt Flamingo, as part of a trans-disciplinary team, my role focussed on cultivating a holistic specialization in conducting sharp focus investigations for local, regional and global clients on a variety of business problems. I had the opportunity to work across a various categories, ranging from Beauty, Alcobev, Digital to Health, Technology and Finance, for a variety of local and international clients. I've gained exposure to a variety of methodologies - f2f, digital and in-home ethnography, digital forensics, visual storytelling, and semiotics as well as honed my moderation methods and style. -
Senior Executive - Research & InnovationFuture Ideas - The Ideation, Innovation And Incubation Division Jun 2013 - Feb 2014Mumbai Area, IndiaFuture Ideas is an Ideation, Incubation and Innovation division of the Future Group, providing bespoke cultural and strategic research & strategy.The role involved spearheading the research & insight generation for internal / external brand queries ranging from lifestyle & fashion to philanthropy, as well as setting up an in-house incubation program called the Future India Fellowship. -
Graduate Research AssistantIntegrated Research And Action For Development Nov 2012 - Apr 2013New Delhi Area, IndiaPrepared Technical and Financial Research Project Proposals, Bids and Presentations, on high-stakes, government and international non-profit stakeholders such as the NIDM, MoHA; NMSH, MoHA; S.D Tata Trust and Rockefeller Foundation
Shivani Govind Skills
Shivani Govind Education Details
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Toulouse School Of Economics73% (First Division) -
Young India FellowshipLiberal Arts And Leadership
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Prague Film SchoolFilm/Cinema/Video Studies
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Economics -
Carmel Convent SchoolScience Stream
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Economics
Frequently Asked Questions about Shivani Govind
What company does Shivani Govind work for?
Shivani Govind works for Freelance
What is Shivani Govind's role at the current company?
Shivani Govind's current role is Brand Research and Strategy | People and Cultural Insight | Content Writing.
What is Shivani Govind's email address?
Shivani Govind's email address is go****@****ail.com
What schools did Shivani Govind attend?
Shivani Govind attended Toulouse School Of Economics, Young India Fellowship, Prague Film School, Delhi University, Carmel Convent School, Hindu College, University Of Delhi.
What are some of Shivani Govind's interests?
Shivani Govind has interest in Writing, Reading, Specifically Regional And World Cinema, Digital Photography, Health, Children, Environment, Education, Photography, Short Stories And Prose.
What skills is Shivani Govind known for?
Shivani Govind has skills like Creative Writing And Editing, Research, Stata, Microsoft Office, Quantitative Research, Statistics, Spss, Economics, Policy, Sas, R, Data Analysis.
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Shivani Govind
San Francisco, Ca2500friends.com, 500friends.com3 +141569XXXXX
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