Shivani Dand Email & Phone Number

London, England, United Kingdom

Mumbai, Maharashtra, India

Clients:Marico - Parachute Coconut Oil, Hair & Care, Parachute Ayurvedic, Nihar Shanti Amla, Nihar Almond, Abbott Healthcare, Aditya Birla Payments Bank.•Worked as a vertical team lead handling 7 brands across categories - FMCG, Finance and Healthcare.•Successfully managed the creation and release of 25 TVCs / digital films.•Launched Natural Diamonds Council’s first campaign ‘Real is Rare’ in India.- Collaborated with the New York counterpart agency for incorporating the India segment on the global website, creation of a local website and sourcing the required assets for use in the local campaign. - Liaised with specialist teams and external agencies including event organisers and PR team for the 360 launch.•Supported a cross-agency integrated campaign ‘Race of Possible’ for global client Abbott Laboratories where the New York team was leading the corporate account.- Provided inputs for the global campaign creation.- Worked with the India client to create and deploy assets locally.This initial interaction with the client paved the way for a subsequent brief to create captivating radio spots. The resulting campaign proved to be immensely successful, and we went on to execute 3 more impactful campaigns in the following years.-Awareness percentage points for brand Abbott moved from 67% to 74% and Campaign awareness increased from 57% to 69% in India.-The digital films garnered over 4.6 million views on YouTube. The river rafting digital film got a 5 star ‘blockbuster’ rating (BrainJuicer Ad Testing). •Partnered with the strategy team to conduct market research and identify consumer insights for appropriate communication building.•Carried out in-depth consumer research to understand purchase and behaviour patterns. Also did pre and post campaign ad testing with consumers.•Built healthy client, mediator and vendor relationships.

Mumbai, Maharashtra, India

Clients: Johnnie Walker, HUL - Magnum Ice Cream, Snapdeal, Westside, Natural Diamond Council.

Mumbai Area, India

Clients: HDFC Bank, Sony SIX, Air France

Mumbai, India

Client: Citibank•Adept at operational jobs such as handling press, magazine, television, ambient and outdoor advertisements.•Managed various phases of launching a new credit / debit card and other banking products.•Ensured the completion of the assigned tasks, from ideation to artwork. Actively involved in team affairs and smoothly carried out multiple jobs at any given time. •Interacted with the clients on a regular basis and shared a good professional affiliation with them.•Prepared the agency brief for the creative team. •Formulated job status reports and weekly finance status.•Negotiated with vendors for image purchasing, proofing and system correction.

Mumbai, India

Client: Videocon d2h •Actively involved in television commercial shoots and ensured smooth working of the same. Handled third party dealings, organised delivery of beta films as per the material requisition provided by the media agency and other operational activities.•Supervised language translations for the press advertisements and scripts for the television commercials.•Worked closely to devise and execute press and magazine advertisements, hoardings, standees, packaging, leaflets, posters, danglers and in-store branding. •Interacted with the clients to modify advertisements as per their requirement and bring in the desired creative aspect. •Developed excellent interpersonal skills, time management and multitasking skills as well as tolerance and patience in stressful and time-dependent situations.

Master'S Degree, Advertising And Marketing Communications, Merit

•I have studied Advertising Strategy, Integrated Marketing Communications, Interactive Media Strategies, Consumer Culture and Behaviour.

Bachelor Of Mass Media, Advertising, Merit

Activities and Societies: I have played an active role in organising the Events of our college festival - ‘Sixteen:Nine International Film.