Shivani Joshi Email & Phone Number

Mumbai, Mh, In

Bengaluru, Karnataka, India

1. Led the development and launch of an in-house platform that could help Insurance Agents, their Relationship Managers (RMs), Office Heads (OH), etc., drive business by monitoring the business movement and providing insights, predicting patterns and behaviours.2. Coordinated with a cross-functional team of UI/UX designers, data engineers, business analysts and front-end developers to deliver the project on time.3. Worked on developing modules by working with the sales teams for insights, technology and data science teams to establish the data flow from various data sources and the UI/UX team to design modules

App Engagement for Digit Customer App: 1. Worked on the identification of touchpoints for driving app downloads (online and offline channels), and single-handedly set up the tracking for all user events on MoEngage for more than 30+ modules and 300+ events., and customer engagement on the App. 2. Tracking of user events helped identify and create buckets of users based on their activity on the App using which trigger-based journeys, cross-sell journeys, renewal reminders, in-app notifications, etc. were set up. 3. Drove approximately 30K App downloads through CRM during the period Aug’23 – Feb’24. 4. Reached an average CTR of 0.7% for ad-hoc and about 2% for trigger-based / segmented / reminder notifications. 5. Generated revenue of INR 2.1 crores of business just from CRM campaigns, with an average of 34.7 Lacs per month and an average monthly contribution of about 12% to the total revenue generated on App during the period Aug’23 – Feb’24.

Bengaluru, Karnataka, India

Customer Engagement for Motor, Health, and Travel Insurance (Regular Customer Engagement, Cross-sell, Drop-outs, and Renewals): 1. Conceptualized the campaigns and their content, provided design briefs for creatives, got legal approvals, filed for ad codes, whitelisted the SMS / WhatsApp content, set up the campaigns in MoEngage, and monitored them. 2. Set up segmented and topical campaigns (SMS / WhatsApp / Email / Web push) and performed A/B testing, experimented with subject lines, and CTAs to check what worked. 3. Email open rates rose from 2% to 35% which moved the domain reputation from low to high. 4. Generated approximately 1.5 lakhs of business in JFM’23, only through email cross-sell campaigns for health products.

Mumbai, Maharashtra, India

•Performed primary and secondary research to evaluate the market by analyzing segmentation, customer buying trends, competitor sales, social media strategies, and existing and potential customer segments.

Pune/Pimpri-Chinchwad Area

•Created overviews of sample reports for potential clients across different industry verticals by analyzing market segmentation, competitive landscape, growth factors, market trends, and COVID-19 impact.•Prepared a detailed report on the ‘Global Frozen Vegetables Market’ comprising of the market size, opportunities, and restraints; Porter’s Five Forces and Value Chain analysis; and company profiles.

Mumbai, Maharashtra, India

•Identified and mapped applications or websites that provided services similar to Celebyte by analyzing their business and revenue models, Go To Market strategies and market reach via secondary research.

Mumbai, Maharashtra

•Awarded the ‘Spotlight Award: Ace Collaborator’ for timely execution and delivery of client deliverables. •Worked on an internal audit project for a client, in integration with the business audit team and reviewed their technology-dependent business and financial controls•Evaluated the design and operational effectiveness of the controls, determined their exposure to risk, and suggested remediation strategies to the management•Worked closely with client requirements and maintained strong relationships with stakeholders and high-level management.

Master Of Business Administration - Mba

Bachelor Of Technology - Btech, Electronics And Telecommunication