Professional MBA (Human Resource & Marketing) focused on Retail Merchandising, Buying & Planning. Experienced in Merchandising and Buying, closely work with senior management, supplier & retail stores to integrate the retail management functions with the overall business operating strategy
The Collective Co. - Tcc
View- Website:
- thecollectiveconsult.com
- Employees:
- 2
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Brand ManagerThe Collective Co. - TccDubai, Ae -
Brand CoordinatorVibes International Jul 2023 - PresentUnited Arab Emirates -
Merchandiser - E-Com & WholesaleAlyasra Fashion Apr 2020 - PresentUnited Arab Emirates• Responsibility of small speciality accounts with potential to grow into a seasoned sales role• Manage the overall execution of sales orders including data entry, returns and credit management; communicating with accounts on shipments, backorders, new collections and in season offers.• Maximize relationships with key accounts through customer service satisfaction and on-going dialogue with the account. Responsible for servicing an assigned group of wholesale accounts.• Manage catalogue/line sheet mailings: Update database contact info, verify and correct information, and prepare to mail each season and as directed.• Analyse intakes Vs orders in terms of units & prices offered, liaise with hosts in case of discrepancies for corrective actions• Manage price margins with balanced trade between full price and markdown sales. -
MerchandiseAlyasra Fashion Jan 2018 - Mar 2019United Arab Emirates• Leading the Buying team to achieve & develop Category strategies for the region based on Product selection, Assortment planning, Planogram, Class price ladders. • Planning realistic & achievable Delivery drops based on event calendar & seasonal launch periods.• Leading the strategic planning process for the assigned brand based on key consumer insights to enhance the current portfolio and improve communication with consumers.• Monitoring Intakes from the Suppliers to ensure timely & accurate deliveries.• Projection of Closing Stocks, along with liquidation strategy.• Managing Pricing Strategy for the region.• Drawing seasonal launch plans; coordinating with WHs, Stores, VM & marketing teams.• Providing directions to the team through allocations, consolidations, etc. to improve seasonal performance at full price.• Implementing seasonal markdowns, assessing the margin implications and performance with an aim to maximize the liquidation of stocks within the seasonal period.• Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.• Conduct weekly trading meetings with the buying team to review the week performance against LY and Budget and to note key findings and actions to be taken to improve the performance. -
Assistant MerchandiserAlyasra Fashion Jul 2015 - Dec 2017United Arab Emirates• Driving decision-making and problem solving relating to merchandise issues at the division and location level.• Compiling communication and coordinating with the stores regarding product discontinuation, price changes, and brand/item focus • Identifying and creating Brand Markups and Retail Prices • Establishing and maintaining the intensive key item, key brand/class, and key location focus.• Monitoring and forecasting inventory levels at the relevant product and location level. • Managing and reviewing Replenishment orders for the relevant products based on model stock and trends to achieve optimal sales, profit and inventory performance. • Identifying slow and bestsellers, responding quickly to maximize sales and minimize risks. Implementing the agreed markdown strategy and communicating to stakeholders. -
Business Development ExecutiveSavex Jun 2014 - Jun 2015United Arab Emirates• Maximize sales and profitability for department/category.• Handling the pricing of newly purchased products, revise the existing items and deciding on the liquidation of slow moving stock.• Managing a team of 21 team members across 3 stores.• Forecast, maintain and analyze department/category merchandise based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events ,replenishment needs etc• Analyzing reports including stock aging, price-volume ratios, inventory variances, stock replenishments & rebalancing among stores, sell through, customer segmentation, location wise store analysis, stock liquidations, promotional pricing, etc.
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ManagerFabindia Overseas Pvt Ltd May 2012 - Dec 2013Ahmedabad,Alpha One Mall• Completes store operational requirements by scheduling and assigning employees; following up on work results.• Maintains store staff job results by coaching, counseling, and disciplining employees; planning, .• Identifies current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.• Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios. -
MerchandiserFabindiaoverseas Pvt. Ltd Jun 2010 - Apr 2012Ahmedabad Bodakdev Store• Planning product ranges and preparing sales and stock plans in conjunction with buyers creating short and long terms business plans. • Working closely with visual display staff and department heads to decide how goods should be displayed to maximise customer interest and sales. • Controlling stock levels based on forecasts for the season • Having a fast moving `can do` attitude. • Analyzing every aspect of bestsellers (for example, the bestselling price points, colors or styles) and ensuring that bestsellers reach their full potential.• Forecasting profits and sales, and optimizing the sales volume and profitability of designated product areas.
Shivani Salla Skills
Shivani Salla Education Details
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Saurashtra UniversityBachelor In Commerce -
National Institute Of Fashion DesigningFashion Designing
Frequently Asked Questions about Shivani Salla
What company does Shivani Salla work for?
Shivani Salla works for The Collective Co. - Tcc
What is Shivani Salla's role at the current company?
Shivani Salla's current role is Brand Manager.
What schools did Shivani Salla attend?
Shivani Salla attended Gujarat University, Saurashtra University, National Institute Of Fashion Designing.
What skills is Shivani Salla known for?
Shivani Salla has skills like Marketing, Recruiting, Team Management, Management, Online Marketing, Operation Management, Inventory Management, Merchandising, Retail, Business Development, Negotiation, Leadership.
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Shivani Salla
Kolkata
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