Shivani Sheth Email & Phone Number

Seattle, WA, US

Seattle, WA, US

• Designed and implemented 'Trending Book Algorithm' that picked the top buzzing titles every week. The algorithm is used in monthly newsletters driving xx% of all clicks in the email and in the Goodreads app driving xx%.
• Employed GPT-3 summarization API, and implemented Large language models (LLMs) such as BERT, BART-CNN, and T5 including prompt engineering, fine-tuning, and selecting evaluation metrics, to summarize book descriptions.
• Increased search suggestions CTR by 2% and reduced search-related support tickets by 60% by implementing a Bayesian Optimizer to improve query-search result relevance.
• Replaced legacy forecasting process with time series forecast models increasing operational efficiency by 88% and improving the model runtime to <10 minutes.
• Modernized book recommendation system, improving book coverage by 78% and precision by 157 bps. Led the project from the proposal, and prototype to experimentation and final launch.
• Created four personalized book recommender widgets with an average engagement rate of xx%.

Seattle, WA, US

Needham, MA, US

• Developed a simple, yet effective model to identify unproductive and ‘hidden gem’ products to improve product merchandising of trips and activities on the site, enabling product marketing teams to improve product CTR.
• Used linear regression to understand the association of conversion and product attributes such as reviews, ratings, photos, videos, length of product descriptions, and more, leading to data-driven copywriting.
• Ran clustering analysis to categorize mature and emerging travel destinations, and identified optimal products using competitive and internal transactional data, which was used by the Sales team in their pitch to.
• Performed product affinity analysis and identified the most common basket purchases for every attraction and activity, resulting in $$MM incremental annualized sales.
• Utilized statistical frameworks (ANOVA, descriptive statistics) for estimating the revenue impact of external events (terror attacks, floods).
• Analyzed customer buying patterns, booking windows, campaigns, drop-off rates, CTR, and conversion flow optimization opportunities, amongst numerous other use cases. Focused on translating numbers into explainable and.

Saint-Mandé, Île-de-France, FR

• Led a number of Marketing Analytics initiatives: 1) Facilitated implementation of Adobe Analytics on North America and Canadian sites for six major game titles 2) improved digital channel performance for leadership and.
• Analyzed Facebook Ads to determine the most engaging segments and improved targeting, resulting in a 350 bps increase in ad conversion rate.
• Standardized campaign tagging/web tracking strategies by developing an internal auto-tagging tool and reduced tagging errors by 30%.
• Automated weekly reporting for Strategic Planning and Analysis team, reducing the reporting time by 18%.
• Hired, supervised, and trained an analyst intern.

Saint-Mandé, Île-de-France, FR

Master’S Degree, Management Information Systems

Bachelor'S Degree, Major In Bioinformatics, Minor In Computer Science