Shivani Singh Email & Phone Number

Pune Area, India

•Participate in the development and management of online marketing programs with the purpose of generating new sales leads for the company.•Marketing campaign content development and delivery.•Develop a comprehensive online marketing plan through media partners that includes banner ads, sponsorships, co-branded email, and other creative means to reach online audiences•Help to grow our database and deepen our relationship with current database members through a broad range of online and other communications•Ensure product positioning is effectively communicated and reaches the appropriate target audience.•Work with the sales team to ensure that they are briefed on marketing programs and have the right tools to follow up as required.•Contribute to the day-to-day marketing activities from concept and research through to implementation in any territory where assistance is required.•Represent our company outside of the office by attending external events.•Work with the web team to ensure that marketing programs are accurately reflected on our Web site and that all required lead acquisition components are fully in place.•Collect information and data to produce consolidated monthly campaign metrics. This will include reporting on trials, web traffic, new registrants, outbound sales efforts, and direct mail results.•Assist in partner marketing programs, working with channel re-sellers of our products.

Mumbai Area, India

•Prepared short term and long term marketing plans and ensured their execution.•Evaluated, owned and drove the marketing communication mix, allocated funds across events, promotions and activities and conducted metric and ROI analyses on program effectiveness; measured the business impact of the events and activities in terms of revenue and attendance to management.•Consistently met and exceeded goals including collaboration with six-person team.•Devised lead generating activities with direct and channel sales teams to maximize sales conversions.•Revitalized under-performing team, and exceeded revenue goals, by creating structured processes, implementing existing process improvements resulting from client feedback and improving cross-functional relationships and communications.•Spearheaded email marketing campaigns, resulting in more than 40% of clients coming in through email marketing channel.•Developed brand positioning statement and improved branding and messaging.•Orchestrated successful corporate re-branding campaigns, including coordination of new logo and positioning with all vendors and clients, new website and marketing materials, internal and external messaging, and internal communications coaching.•Organized and executed company representation in internal and external events, including trade shows, conferences, exhibitions and seminars.•Created and maintained content for company website, print advertisements, sales presentations, email campaigns, PR articles, case studies, white papers and corporate sales collateral.•Executed direct marketing operations, including monitoring of in-house telemarketers.•Worked closely with product marketing team during product development to ensure that the products and services met market needs and were executed on time and on budget.•Evaluated innovative promotional options in addition to the traditional means of promotions.• Devised product knowledge training for sales and pre-sales teams

Mumbai,

•Team Building, Management and Leadership - Building, managing and leading teams of Brand Executives, Brand Managers and Group Brand Managers under different SBUs of the organization.•Marketing - Developing and implementing marketing plans and projects for our company, managing the productivity of the marketing plans and projects, monitoring, reviewing and reporting on all marketing activities and results, determining and managing the marketing budget and delivering marketing activities within the agreed budget.•Strategizing - Developing brands and markets, developing strategies for our clients, like launch strategies, product strategies, pricing strategies, distribution strategies, sales strategies, positioning strategies, promotion strategies, advertising strategies, segmentation strategies and franchising strategies. •Planning and Conceptualizing•Communication - Dealing with all forms of brand communication, exploring the media and creative needs, developing the creative and media strategies. Have authored 12 case studies of our clients for releasing in Harvard Business Review – South Asia edition.•Business Development - Heading the Business Development team and looking after prospects’ enquiries and their conversion as our clients and eventually increasing the business for our organization. •Market Intelligence - Working on market intelligence and market research for understanding various market trends, analyzing consumer demands and keeping track of clients’ competitors’ moves.•Vendor Management - Handling and dealing with media vendors, creative agencies, advertising agencies, PR agencies and other vendors. •Client Servicing - Client Servicing through brand and marketing strategies. •Client Relationship Management - Possess special expertise in forming long-lasting relationships with the key clients due to attention to details and providing personalized, upbeat service.

Mms/ Mba, Marketing, 83%

Activities and Societies: Placement Committee, Planning & Development Team Member

Bachelor Of Science (B.Sc.), Physics, Chemistry And Mathematics, A