Shivani Singh Email & Phone Number

Pune Area, India

• Participate in the development and management of online marketing programs with the purpose of generating new sales leads for the company.
• Marketing campaign content development and delivery.
• Develop a comprehensive online marketing plan through media partners that includes banner ads, sponsorships, co-branded email, and other creative means to reach online audiences
• Help to grow our database and deepen our relationship with current database members through a broad range of online and other communications
• Ensure product positioning is effectively communicated and reaches the appropriate target audience.
• Work with the sales team to ensure that they are briefed on marketing programs and have the right tools to follow up as required.

Mumbai Area, India

• Prepared short term and long term marketing plans and ensured their execution.
• Evaluated, owned and drove the marketing communication mix, allocated funds across events, promotions and activities and conducted metric and ROI analyses on program effectiveness; measured the business impact of the.
• Consistently met and exceeded goals including collaboration with six-person team.
• Devised lead generating activities with direct and channel sales teams to maximize sales conversions.
• Revitalized under-performing team, and exceeded revenue goals, by creating structured processes, implementing existing process improvements resulting from client feedback and improving cross-functional relationships.
• Spearheaded email marketing campaigns, resulting in more than 40% of clients coming in through email marketing channel.

Mumbai

• Team Building, Management and Leadership - Building, managing and leading teams of Brand Executives, Brand Managers and Group Brand Managers under different SBUs of the organization.
• Marketing - Developing and implementing marketing plans and projects for our company, managing the productivity of the marketing plans and projects, monitoring, reviewing and reporting on all marketing activities and.
• Strategizing - Developing brands and markets, developing strategies for our clients, like launch strategies, product strategies, pricing strategies, distribution strategies, sales strategies, positioning strategies.
• Planning and Conceptualizing
• Communication - Dealing with all forms of brand communication, exploring the media and creative needs, developing the creative and media strategies. Have authored 12 case studies of our clients for releasing in Harvard.
• Business Development - Heading the Business Development team and looking after prospects’ enquiries and their conversion as our clients and eventually increasing the business for our organization.

Mms/ Mba, Marketing, 83%

Activities and Societies: Placement Committee, Planning & Development Team Member

Bachelor Of Science (B.Sc.), Physics, Chemistry And Mathematics, A