Shivank Kasera Email & Phone Number

Kanpur, Up, In

Singapore

As a Marketing Executive at Veemo, I am responsible for comprehensive strategies to enhance online visibility and drive organic traffic to our digital assets. My responsibilities include:• Conducting in-depth Keyword Research: Utilized advanced tools and techniques to identify high-impact keywords relevant to our industry and target audience.• Search Engine Optimization (SEO): Formulated and implemented SEO strategies to improve website rankings and increase brand visibility on major search engines.• On-Page SEO: Optimized website content, meta tags, and structure to enhance search engine crawlability and user experience.• Off-Page SEO: Executed off-page optimization tactics such as link building and social media engagement to amplify our online presence and authority.• Image Optimization: Implemented techniques to optimize images for search engines, improving website performance and user engagement.• Content Marketing Strategy: Developed and executed content marketing initiatives to attract and engage our target audience, driving brand awareness and customer engagement.• Competitive Analysis (Semrush & SpyFu): Conducted thorough competitive analysis using industry-leading tools like Semrush and SpyFu to identify market trends, benchmark performance, and uncover opportunities for growth.• Maintaining SEO Guidelines: Ensured compliance with SEO best practices and guidelines, staying abreast of algorithm updates and industry trends to adapt strategies accordingly.• Content Optimization & Review: Continuously optimized and reviewed content to align with SEO objectives, improve search visibility, and enhance user engagement.Through extensive planning, execution, and analysis, I play a pivotal role in elevating Veemo's online presence, driving organic traffic, and achieving measurable results in a competitive digital landscape.

Noida, Uttar Pradesh, India

As an SEO Executive Consultant at PageTraffic, I was responsible for a wide range of SEO tasks aimed at improving the online presence of our clients. • Keyword Research: I utilized tools such as SEMrush, Google Keyword Planner, WordStream, and Screaming Frog to conduct comprehensive keyword research. This research was instrumental in identifying high-volume and relevant keywords for our clients' websites.• On-Page and Off-Page SEO: I implemented on-page SEO strategies by optimizing title, meta tags, content, and site architecture. In addition, I executed off-page SEO tactics, including link building, to enhance our clients' site authority.• SEO Website Audit: Using tools like SEMrush, AIOSEO, SEOptimizer, and iwebchk, I conducted thorough SEO audits for our clients' websites. These audits helped identify and rectify any SEO issues that could potentially affect the website's performance.• Competitive Analysis: I used Audiit.io to perform competitive analysis. This analysis provided valuable insights into competitors' strategies, which were used to refine our own SEO strategies.• Website Pages Ranking Analysis: I used Upxano to analyze the ranking of website pages. This analysis helped us understand the effectiveness of our SEO strategies and make necessary adjustments.• Project Management: I managed SEO projects using Basecamp. This involved coordinating with team members, tracking project progress, and ensuring timely completion of tasks.• Link Building: I was responsible for building high-quality backlinks to improve the domain authority of our clients' websites.This diverse range of responsibilities allowed me to develop a holistic understanding of Search Engine Optimization (SEO) and contribute significantly to improving our clients' online visibility.

Noida, Uttar Pradesh, India

During my tenure at Jovial Digital Services, I was responsible for a wide range of digital marketing activities. My key responsibilities included:• Keyword Research: Utilized tools such as SEMrush, Google Keyword Planner, and WordStream to identify high-performing keywords and optimize website content.• Search Engine Optimization (SEO): Managed both On-Page and Off-Page SEO strategies to improve website visibility and ranking on search engine result pages.• SEO Website Audit: Conducted comprehensive website audits using tools like SEMrush, AIOSEO, SEOptimizer, and iwebchk to identify and rectify SEO issues.• Competitive Analysis: Performed in-depth competitive analysis to understand market trends and competitor strategies.• Link Building: Developed and implemented effective link building strategies to enhance website authority and traffic.• Google Ads: Managed Google Ads Smart Campaigns to maximize online visibility and lead generation.• Social Media Optimization (SMO): Optimized social media profiles and posts to increase reach and engagement.• Social Media Content Research & Optimization: Conducted research to understand trending topics and optimized social media content for maximum impact.• Post Banner Content Creation & Optimization: Created and optimized engaging post banner content to attract and retain audience attention.• Website Content Creation & Optimization: Developed and optimized website content for SEO, readability, and user engagement.These diverse responsibilities have equipped me with a broad understanding of digital marketing strategies and tools, and have enabled me to contribute significantly to the client’s online presence and marketing goals.

Lucknow, Uttar Pradesh, India

As a Search Engine Optimization (SEO) Intern at 360 DigiTech, I was responsible for improving the company’s online visibility and search engine rankings. My responsibilities included:• Conducting extensive keyword research to identify relevant and high-traffic keywords for the company’s website and content.• Implementing on-page SEO techniques such as optimizing title tags, meta descriptions, and header tags to improve the website’s search engine rankings.• Conducting off-page SEO activities such as link building and social media marketing to increase the website’s authority and online presence.• Performing regular SEO website audits to identify and fix technical issues that could negatively impact the website’s search engine rankings.• Building high-quality backlinks from reputable websites to improve the website’s domain authority and search engine rankings.• Optimizing images on the website by compressing them and adding relevant alt tags to improve page load times and search engine rankings.Overall, my work as an SEO Intern at 360 DigiTech helped to improve the company’s online visibility, drive more organic traffic to the website, and increase its search engine rankings.

Kanpur, Uttar Pradesh, India

As a Digital Marketing Intern at Rays Decor, I was responsible for promoting the company’s brand and products through various digital marketing channels. My responsibilities included:• Implementing social media optimization (SMO) techniques to increase the company’s online presence and engagement on social media platforms.• Planning and executing content marketing strategies to attract and retain customers through the creation and distribution of valuable, relevant, and consistent content.• Creating visually appealing and engaging content using tools like Canva and Microsoft Designer to promote the company’s brand and products on various digital marketing channels.• Conducting regular content audits to ensure that the company’s content is up-to-date, relevant, and aligned with its marketing goals.Overall, my work as a Digital Marketing Intern at Rays Decor helped to increase the company’s online visibility, and engage with its target audience through various digital marketing channels.

Lucknow, Uttar Pradesh, India

As a Marketing Intern at Oneoak Realcon Pte. Ltd., I was responsible for promoting the company’s brand and products through various marketing channels. My responsibilities included:• Developing and executing marketing strategies to attract and retain customers through targeted marketing campaigns.• Enhancing the client experience by providing exceptional customer service and support.• Implementing client retention strategies to build long-term relationships with customers and increase their loyalty to the company.• Adding new client channel partners to expand the company’s reach and increase its customer base.Overall, my work as a Marketing Intern at Oneoak Realcon Pte. Ltd. helped to increase the company’s visibility and engage with its target audience through various marketing channels.

Kanpur, Uttar Pradesh, India

As a Campus Ambassador at E-Cell - IIT Kanpur, I was responsible for promoting the organization’s brand and initiatives on my campus. My responsibilities included:• Conducting awareness campaigns to educate students about entrepreneurship and the resources available through E-Cell - IIT Kanpur.• Generating leads for the organization by identifying and engaging with potential student entrepreneurs on campus.• Implementing social media optimization (SMO) techniques to increase the organization’s online presence and engagement on social media platforms.• Promoting the E-Cell - IIT Kanpur brand through various marketing channels to increase its visibility and reach on campus.• Adding new channel partners to expand the organization’s reach and increase its impact.• Creating and promoting social media content to engage with students and promote the organization’s initiatives.• Building and maintaining positive public relations with key stakeholders on campus, including student organizations, faculty, and administration.Overall, my work as a Campus Ambassador at E-Cell - IIT Kanpur helped to increase the organization’s visibility, engage with students on campus, and promote entrepreneurship and innovation.

Kanpur, Uttar Pradesh, India

As a Senior Process Associate at Aspiris Lead Flow Pvt. Ltd., I was responsible for managing and improving the company’s customer experience, lead generation, and operational processes. My responsibilities included:• Enhancing the customer experience by providing exceptional service and support to ensure customer satisfaction and loyalty.• Generating leads for the company by identifying and engaging with potential customers through targeted marketing campaigns.• Training new employees on the company’s processes, systems, and best practices to ensure consistent quality and performance.• Monitoring and improving the quality of the company’s products and services to meet or exceed customer expectations.• Recruiting new employees to support the company’s growth and expansion.• Preparing and analyzing management information system (MIS) reports to track the company’s performance and identify areas for improvement.• Implementing operational excellence initiatives to improve efficiency, reduce costs, and increase customer satisfaction.• Conducting integrative captive soft skills training to enhance employees’ communication, teamwork, and leadership skills.• Developing new business opportunities through strategic partnerships, collaborations, and outsourcing arrangements.Overall, my work as a Senior Process Associate at Aspiris Lead Flow Pvt. Ltd. helped to improve the company’s customer experience, increase its lead generation, and drive operational excellence across its processes.